The Best Entertainment Era

In the reception room, Howard Stringer's words were always revolving around Netflix.

There have been a lot of rumors about Netflix in the media and the market, and contrary to Relativity Entertainment’s acquisition of Netflix, almost everyone is optimistic about Netflix’s future.

Up to nearly 20 million Netflix sharing users, more than 13 million Netflix rental paying users, various popular videos and pictures on the Internet.

Not to mention anything else, the number of users alone represents huge value.

After chatting about Netflix's business for a while, Howard Stringer asked the most concerned question: I heard that Netflix is ​​going to go public?

There is no need for Ronan to deny it: There is such a thing, Relativity Entertainment is planning to operate Netflix to go public.

It's a wise choice. Howard Stringer said: Netflix wants to continue to develop, and it needs a lot of money?

Ronan spread his hands: Without affecting its own development, it is difficult for Relativity Entertainment to undertake independently. It is better to seek public fundraising.

Howard Stringer asked seemingly casually: What if Sony wants to invest in Netflix?

Ronan looked at him: You are very welcome, but there is a premise that you have to wait for Netflix to go public.

Sony can invest this year. Howard Stringer certainly wants to seek the most profit: It's too long to wait for the listing.

Ronan didn't answer his words, but instead asked, Can you make the decision about Sony?

The Sony that the other party is talking about is not Sony Entertainment, but the Sony Group. It seems that the real masters of the Sony Group are islanders, right?

There is news, I can tell you in advance, but don't let it out. Howard Stringer said with a slight smile: It's not surprising, Haute, I will soon be the chairman and CEO of Sony Group .”

Ronan was quite surprised. He had heard of Akio Morita and Kazuo Hirai before, but Howard Stringer didn't have any memory.

Is this the change I brought about?

He couldn't be sure either.

Howard Stringer is about to take up the top management position of Sony Group,

The new office will definitely make some achievements. Although the Sony Group has become internationalized, the power of the islanders is deeply rooted. It is quite difficult to open up the situation internally, but it is relatively easy to achieve achievements from the outside.

Netflix is ​​a successful example of the Internet plus entertainment industry. Many people even say that Netflix’s real-time sharing represents the future and is recognized as a high-quality investment target.

If you can get the opportunity to invest in Netflix, you will definitely be able to secure your position after finally getting it.

Ronan just had a flash of surprise in his eyes, and he returned to normal in an instant, and said with a smile, Congratulations.

It's not easy to sit in this position. Howard Stringer seemed to be confiding in his heart: It's even more difficult to sit firmly.

He looked at Ronan: Are you willing to give Sony an investment opportunity?

Ronan said honestly: It's too late now. He didn't completely refuse, but quietly raised Netflix's bargaining chip: Howard, I can also disclose a little news to you. Goldman Sachs is very concerned about Netflix and has been assisting Netflix in its operation. Before going public, Netflix cannot accept new investors.

This made Howard Stringer even more surprised: Goldman Sachs?

One of the four major investments has joined in, and this matter is far more troublesome than expected.

Ronan nodded slightly: Netflix operates the listed business. Relativity Entertainment has been outsourced to a company recommended by Goldman Sachs, and Goldman Sachs is also contacting listed investors for Netflix. The development of Netflix lies here. Worried about sales, Goldman Sachs even predicts that the listing of Netflix may create a new miracle for Internet stocks.”

The listing of Netflix can be said to be a very important part of Ronan's next plan. Netflix has lived up to expectations and has become a favorite in the potential investment market with extremely fast business and user growth.

Howard Stringer wants to sit on the position of chairman and CEO of Sony Group in the future, and needs to create a new situation for Sony, and Sony's investment seems to be good.

It is not a bad thing for the stock to be listed and have one more potential big customer.

But this is an opportunity for Sony, and it is also an opportunity for Relativity Entertainment.

Ronan kept talking: It will take some time before it goes public, and it will take until the middle of next year or even later at the earliest. If Sony intends to invest, it may have to wait for a while.

Howard Stringer smiled: It's okay, patience is a virtue.

Ronan said directly: For specific matters, Sony will directly discuss with Netflix and the operating company.

Howard Stringer knows that this is not an excuse. To be in a position like Ronan is more responsible for decision-making and controlling the general direction. Naturally, professionals will handle specific matters.

Okay, said Howard Stringer.

Ronan's words did not end: But I have a condition.

Howard Stringer stared: Please tell me.

I hope that after the Spider-Man movie trilogy is over. Ronan will not let go of every opportunity: Marvel Entertainment can buy back the copyright of the Spider-Man series at a suitable price.

Howard Stringer refused without any hesitation, without even thinking about it: That's impossible!

Ronan was not surprised either.

Howard Stringer didn't have a smile: Ronan, you made a condition that Sony can't accept!

Ronan said: This is a two-way choice, there is still time, Sony can think about it.

Howard Stringer couldn't help but said: Sony's investment in Netflix can provide Netflix with a lot of money, which is helping Netflix.

Ronan did not back down: Netflix is ​​generally favored by the market. Goldman Sachs has contacted clients for Netflix. Every client is not weak, and can provide more help for Netflix in the development of the Internet. Howard and Sony are very strong, but In the Internet industry...

He didn't say the latter words, and Howard Stringer could understand them.

Howard Stringer shook his head: Unfortunately, we cannot cooperate further.

Ronan said calmly: There is still some time before Netflix goes public. Sony can continue to observe Netflix. Next year's Netflix will not be the current Netflix.

There was something in these words, but Howard Stringer listened.

Will Netflix still have explosive development?

Howard Stringer has to pay attention, because when Relativity Entertainment acquired Netflix, who would have thought that Netflix would become what it is now in the hands of Ronan Anderson.

Ronan said lightly: If Netflix doesn't have enough value when it goes public, Sony certainly doesn't have to consider the conditions I mentioned. He stood up and shook hands with Howard Stringer: I hope Relativity Entertainment and Sony Group will be better in the future. outstanding.

Howard Stringer nodded: I'll be watching Netflix and hoping for a miracle.

Ronan smiled, bid farewell and left.

Howard Stringer followed, sending Ronan all the way out the front door of Sony's Columbia headquarters building.

No matter how crazy Ronan is, he will not have fierce conflicts with several big companies at the same time, and the conflict of interest with Sony Entertainment will always be within the acceptable range of both parties.

It is very difficult to take back Spider-Man. This is just an attempt. Although it is unlikely, getting back part of the rights and interests of Spider-Man is also a huge gain.

Besides, the Spider-Man series can really open a universe alone!

Ronan hopes that the operation here can help Marvel Entertainment and Sony Columbia Pictures negotiate to some extent.

Howard Stringer attached great importance to the cooperation with Relativity Entertainment, and stood at the gate of the headquarters building and shook hands with Ronan to say goodbye.

When Ronan got into the car, he noticed a flashing light nearby. He didn't know if it was the paparazzi stationed here, or the entertainment reporter following a certain star who was taking pictures.

The other party did not hide, probably recognized Ronan and Howard Stringer, and stood outside the safe range to take pictures generously.

Maybe there will be news published in the gossip newspaper tomorrow, shocking! Relativity Entertainment acquires Sony Entertainment...

What the UC shock department used to play, the entertainment tabloids here have been playing for a long time.

Shocked! The President of the United States is stunned by such-and-such weapons or departments.

Presumably, netizens in the past have seen many such headlines. Since there are too many shocking articles, netizens feel that UC must have a shock department dedicated to publishing such articles, so the UC shock department was born.

After leaving Sony Columbia, Ronan returned to the Relativity Building that afternoon and participated in another signing. After a period of negotiation, Hasbro and Relativity Entertainment officially reached a licensing agreement for Peppa Pig.

George Clint and Brian Goldner signed on behalf of both parties.

Licensing agreements are mainly divided into three categories: toys, dolls and hand-office products.

These three categories are divided into several subcategories, but the focus of the negotiations between the two parties is on the later division, and the division of categories is not so strict.

The basic licensing fee for each major category is US$5 million, and Relativity Entertainment, as the copyright owner, extracts 20% of the factory sales as a share.

Although Hasbro is not a company in the Hollywood industry, it has a close cooperation with Relativity Entertainment, and Relativity Entertainment does not charge a high price, which is a common level in the industry.

Hollywood's external licensing can be successful, and the licensing of popular film and television derivatives has never worried about sales.

In the past, the licensing of Disney's popular image derivatives, especially the licensing of Dongfang, was so detailed that it was amazing.

For example, for Mickey Mouse products, the copyright owner authorizes the category of figurines. After paying the copyright fee, they can only make figurines.

If you want to make other categories of products, such as cups, you need to pay the copyright fee for the cups. Cups are made of different materials, such as pvc, ceramics, clay, etc. Each category has different copyright fees, and you need to pay for one of the categories. category copyright.

There are also authorizations for toys, such as building blocks, rattles, etc., each of which can only be made with authorization.

For example, the Harry Potter series owned by Warner Bros. has sold hundreds of derivative licenses.

After obtaining the authorization, the product party needs to return to the copyright party to accept the review of whether the pattern image, color, etc. conform to the regulations after completing the design.

Only when the authorized party gives the green light can it be produced and launched.