The Best Entertainment Era

The next morning, Ronan went to Marvel Entertainment to meet with Avi Arad to discuss matters related to the Fantastic Four comics, and reached an agreement.

According to the schedule set by Twentieth Century Fox, promote the new Fantastic Four comics.

Twentieth Century Fox has announced the release date of the Fantastic Four movie, which will be released in the summer of 2005.

Marvel Entertainment also made a filing in case 20th Century Fox released Fantastic Four earlier or later.

Just like what Ronan said, the new Marvel Entertainment Company must show its attitude to the outside world. Marvel is no longer the comic company that can be manipulated by others.

The Fantastic Four must die! Avi Allard said with inexplicable grief: For Marvel, their sacrifice is worth it.

Ronan didn't have too many complicated emotions, and said: If one day, we can take back the copyright and revive the Fantastic Four.

Avi Arad nodded first: That's the only way. Then he shook his head: It stinks, and it's even more difficult to pull it back.

Ronan smiled and said in relief, It's better than just watching them fall into the hands of other companies.

That's right. Avi Arad understood what he meant.

Ronan is actually very clear that this is a lose-lose strategy. Marvel Entertainment uses the end of the Fantastic Four comics to drag down the commercial prospects of 20th Century Fox's Fantastic Four movie.

Ronan is not too concerned about whether the Fantastic Four can be revived in case the copyright is withdrawn in the future. On the one hand, Marvel Entertainment must use Fantastic Four to scare chickens and monkeys; on the other hand, the Avengers plan is going well If so, there will still be Marvel Dafa that can be used in the future.

Once the Marvel superhero movie has a brand effect, its power is quite amazing. Many movies of average quality can create good commercial results with the help of the Marvel brand and Marvel Dafa.

The topic between Ronan and Avi Allard quickly turned to the Iron Man project that has already started pre-operation.

Avi Allard talked about the latest progress: Kevin just reported to me the day before yesterday that he has already got Samuel Jackson. I admire Kevin very much. I don't know how he did it. Let Samuel Jackson -Jackson signed a 10-film deal with Marvel Entertainment for the role of Nick Fury.

Ronan nodded slightly: Kevin Fitch has worked hard in Hollywood for many years,

There is no shortage of experience and ability, there is always a way.

Originally, he thought that if Samuel Jackson disagreed, he would change to another actor. After all, although the marinated egg is black, it doesn't have to be a black actor.

Kevin Fitch managed to get the future Director of S.H.I.E.L.D. as quickly as possible.

This can also be regarded as a qualified answer sheet handed over by Kevin Fitch after he became the producer of Iron Man.

Avi Arad said: At the previous meeting, Kevin Feige estimated that the production budget of the entire project would be 160 million US dollars. Is it a bit high? This is too risky for Marvel Entertainment.

Marvel Entertainment has just received a capital injection from Relativity Entertainment, and the situation is gradually stabilizing. Avi Arad is worried about such a large investment, which is a normal reaction.

Ronan said: This film requires too many special effects, even with a budget of 160 million US dollars, it must be used sparingly.

It's risky. Avi Arad sighed softly: If this film fails, Marvel will be in danger again.

Ronan glanced at Avi Allard and said, With the theory of relativity, Marvel Entertainment will not fall.

Ronan didn't say too much. In recent years, Avi Arad is the most suitable helmsman for Marvel Entertainment.

The film project Iron Man will not occupy any working capital of Marvel Entertainment, and all budgets will be settled by the Pacific Investment Fund.

With the development of time and the return of past investments, Scott Swift continues to attract investment from all over the world. There is still a certain market for such fixed-income investment products.

After all, the vast majority of investment institutions and investors are well aware that high-yield investment projects must have various problems and huge risks. Of course, they cannot put all their funds on it. Investments with stable returns often occupy a considerable amount of their investment quota. Great proportions.

The Pacific Investment Foundation has stable income, excellent reputation and reputation, and returns investment and income in a timely manner. In the past two years, it has developed a reputation.

Even some Wall Street investment institutions, such as the famous Lehman Brothers, began to find Scott Swift, wanting to carry out in-depth cooperation with the Pacific Foundation.

Of course, the large investment banks on Wall Street are not easy to deal with. Ronan asked Scott Swift to talk to Lehman Brothers slowly, dragging on.

The first batch of US$40 million start-up capital for the Iron Man project has been put in place, and preparations will begin officially soon. We will try our best to start filming in March and April next year, complete all post-production by March 2006, and then start in the summer. release.

Then everything proceeded according to the plan, striving to achieve the first assembly of the Avengers around 2010.

The actual copyright situation of Marvel superheroes is here. It is impossible for Spiderman and Fantastic Four to return to Marvel Entertainment in a short time. The original Avengers will still be the Big Six.

The biggest change is that the copyright of the Hulk has completely returned, and it has nothing to do with Universal Pictures. If Marvel Entertainment shoots the Hulk movie, it no longer has to worry about Universal Pictures taking most of the profits.

The participation of Relativity Entertainment and Ronan also made the Avengers plan very clear from the very beginning. Marvel Entertainment is responsible for the production and Embassy Pictures will distribute it. During this period, there will be no more changes in the ownership of Marvel.

In the past, Iron Man was a gamble of Marvel Comics, and it was difficult to even find a distributor. In the end, it had to sign a high-proportion distribution share contract with Paramount Pictures, resulting in an absolute passive position.

At that time, after Walt Disney acquired Marvel, in order to make the Marvel series truly complete, it had to spend 115 million US dollars to take back the distribution rights from Paramount Pictures.

Today, the situation of Marvel Entertainment under Relativity Entertainment is much better than it used to be. It has a clear plan, a mature production team, sufficient funds and budgets, and complete promotion and distribution channels, and the copyright of superheroes is even higher. Concentrate in your own hands.

Thinking back to the past, with the soaring commercial value of Marvel IP, under the framework of Hollywood's copyright division system, the major entertainment groups fought fiercely around copyright transfer, authorization, production and distribution, etc. transactions.

After leaving Marvel, Ronan drove back to the hotel, looked at the bustling streets of Manhattan, New York, and suddenly thought of one thing, they always come to New York again and again, trying to destroy New York.

I once remembered a colleague who watched a Marvel movie and said: This is the first time New York has been bombed by aliens! I really want to live in this crappy place that could be bombed to death at any time!

Having said that, New York is not the only place. The earth in the Marvel universe is too dangerous, and various major events emerge one after another. Living in such a world, you may die due to inexplicable events anytime, anywhere.

Ronan spent the weekend with Anne Hathaway in New York before returning to Los Angeles until Spider-Man 2 hits the box office.

The first Spider-Man caused a sensation all over the world, and the sequel did not give way. It won a box office of 115.81 million US dollars in North America in the first week of its opening, completely ending the chaotic market since the first weekend in June. Situation, with an absolute advantage to win the North American box office champion!

But in addition to the happy news, there are also negative reactions.

Whether it is the media or the audience, after being aroused by Spider-Man, their expectations for Spider-Man 2 have become higher, but the film has not made any breakthroughs, resulting in a more serious decline in word-of-mouth compared to the first film.

Ronan could see very clearly that Sony Columbia Pictures was walking on the old road of there are no more than three spiders.

That's good news for Relativity Entertainment and Marvel Entertainment.

Back in Los Angeles, Ronan immediately came to the Iron Man project department, which was preparing to build a crew at the Hughes Aircraft Factory, and exchanged the latest work situation with Kevin Feige. Kevin Feige took care of Samuel Jackson, But he hit a snag with Tyrese Howard, the favorite War Machine actor.

Not only did the black actor ask for a high salary of 8 million US dollars, but he was only willing to sign a film cooperation with Marvel Entertainment.

Before Ronan came over, Kevin Fitch directly rejected this candidate and is currently selecting new black actors.

In addition, Kevin Fitch has made in-depth contact with Jon Fear, who combines the three professions of actor, screenwriter and director. Entertainment cooperation, very interested.

It's an honor to be working with Relativity Entertainment, and I'm looking forward to it.

When facing Ronan, Jon Favreau said: I think this cooperation will change my career!

Obviously, the past fame of Ronan and Relativity Entertainment played a huge role in attracting Jon Favreau as a director.

Jon Favreau also specifically chatted with Ronan about the filming and production of the Iron Man project: Adaptation is necessary, but at the same time when adapting, the basic settings of the original work must be considered, because even if it is like Iron Man For topics that are not very familiar to everyone, the basic setting should be as faithful as possible to the reader's memory, so as to make full use of the existing audience base.

He looks chubby and even a little funny, but what he said is very insightful: Superhero movies have their inherent commercialization mode, because people already love to see big scenes like heroes fighting and explosions and destruction. This kind of theme will be more guaranteed, because in today's general environment, even if the hero you shoot is not perfect, it will not affect the popularity of the movie too much.