The Best Entertainment Era

Ronan never thought of stopping the dispute between Marvel and 20th Century Fox about the Fantastic Four. According to the copyright agreement signed between the two parties, Fantastic Four was adapted into a movie. Not only did Marvel not have any The advantage, and for the new characters that appear in related comics, 20th Century Fox also automatically owns the copyright of film and television adaptations.

At the time, the head of Marvel, Perelman, didn't know what to think, but signed such a copyright transfer agreement with 20th Century Fox.

Marvel's fearless dedication is admirable.

Perelman bought Marvel in 1989 for the purpose of making quick money. After making Marvel completely bad, he probably wanted to use Marvel to make as much profit as possible before stepping down.

But this brought a series of subsequent troubles to Marvel.

Nowadays, the profits of comics are almost negligible. If you want to promote the development of comics, you can only rely on movies, but movies have nothing to do with Marvel. Continuing to create Fantastic Four comics is just a wedding dress for 20th Century Fox.

Ronan remembered that after Walt Disney acquired Marvel, it had been working to bring the Fantastic Four back home, but Twentieth Century Fox's attitude was extremely tough, and the two companies had conflicts one after another. In the end, Twentieth Century Fox would rather stick to the deadline Shoot a super bad movie, and don't want to return Fantastic Four to Marvel.

Under the impetus of the group company, Marvel simply killed the Fantastic Four and stopped updating this series of comics. It was not until Walt Disney acquired 20th Century Fox that they resumed updating.

The conflict between the two parties, to a certain extent, also led to the ups and downs of the Fantastic Four series. Except for the first one, which was not bad, all the subsequent movies hit the street, and 20th Century Fox did not get much in this series. profit.

Relativity Entertainment's acquisition of Marvel has become a foregone conclusion, and Ronan is very clear about where Marvel's biggest problem is now.

Marvel is not worthless, the problem is that the value is all reflected outside of Marvel, that is, the sons sold by Marvel.

For example, external evaluation-Spider-Man alone is worth 1 billion US dollars.

Spider-Man is no longer Marvel's Spider-Man, and his fate is completely in the hands of Sony Columbia Pictures.

With Relativity Entertainment's acquisition of Marvel, Ronan learned more about the details of Marvel's sale of his son, which can't be described with shock.

When Marvel sold the copyright of Spider-Man, it only cost 7 million US dollars, and there was no restrictive transfer clause.

As a result, Spider-Man was acquired by Sony Columbia Pictures in the second transaction.

In the Spider-Man series of movies, Marvel only has a 5% share of the net profit.

Sony Columbia Pictures only needs to guarantee the release of a Spider-Man movie every five and a half years to keep the film rights to these characters, including any characters that appear in Spider-Man's subsequent comics.

Therefore, it once appeared that the spider is no more than three, and it must be restarted after three.

Strictly speaking, the copyright transactions of these characters have allowed Marvel to survive the most difficult stage and persist until now, but it also limits Marvel's future development and completely loses its autonomy.

Especially after selling the last batch of well-known characters to Relativity Entertainment, Marvel was unanimously looked down upon by the industry, and even mortgage loans were difficult.

Marvel can get too little from the movies.

In the first part of Spider-Man, Marvel only got a revenue share of about 12 million U.S. dollars. Calculated according to the 5% ratio, Sony Columbia's profit on this film was about 240 million U.S. dollars.

However, according to the observation and statistics of the professional department of Relativity Entertainment, the profit of Sony Columbia Pictures is very likely to exceed 400 million US dollars.

Ronan told Robert Iger and also communicated with Avi Arad, and has begun to collect relevant data and evidence. As long as the right opportunity arises, Marvel will sue Sony Columbia Pictures.

The previous Marvel comics were far away from the Hollywood system, not proficient in Hollywood's financial calculation rules, and they were also companies outside the circle.

But with Relativity Entertainment, it's a whole different story.

After Walt Disney acquired Marvel, Marvel also sued Sony Columbia Pictures for the share of the Spider-Man series. In the end, Marvel won the lawsuit. It not only got back the revenue share that the previous films deserved, but also forced Sony Columbia. No big concessions are made.

Sony Columbia Pictures compromised with Marvel and ceded all rights to sell derivative products of the film to Marvel.

Why was Walt Disney willing to use Marvel Dafa and Iron Man, the popular movie characters, to bring Spider-Man to pretend to fly together? He made huge profits in the movie Xia Xia.

The so-called feelings that commercial movies pay attention to are similar to Avengers and Spiderman, and the key factor behind them is profit.

Twentieth Century Fox has launched more Marvel movies. Two of the X-Men have been released. Although Daredevil failed, the related Erica ​​has already started filming, and Fantastic Four , and many more films based on the X-Men.

The key problem for Marvel today is that the income is not in their own hands. Whether the film is shot, the progress, and the release date are not up to them at all.

Caught between the increasingly complicated Marvel and the already complicated Hollywood company, it is also a torment for those superhero characters.

Take Spider-Man as an example, can Spider-Man smoke? Can I drink? Can I have a tattoo? When can you not be a virgin? Must be white?

Marvel has various dissatisfaction with Sony Columbia in these setting details, but Sony Columbia still uses a substantially adapted version that Marvel is very dissatisfied with.

Also, in order for Wolverine to keep his iconic side-sharp hairstyle in X-Men, Avi Arad had to fight with 20th Century Fox several times before he was able to keep it.

Relativity Entertainment wins Marvel, and Marvel has an important task in the future, to recover as much as possible if the copyright can be recovered, and to guarantee Marvel's revenue if it cannot be recovered.

New York, Waldorf Astoria Hotel press room, among countless flashes, Avi Arad, representing Marvel Comics, and Robert Iger, representing Relativity Entertainment, officially signed a contract.

Although many people do not understand why the fast-growing Theory of Relativity Entertainment signed a company that is obviously slowing down like Marvel Comics, it was driven by the on-site staff and waited for Avi Arad and Robert Iger to shake hands politely. gave applause.

Subsequently, Avi Arad officially announced that Marvel and Relativity Entertainment will work together to reorganize Marvel Comics into Marvel Entertainment, which has a broader business scope.

Relativity Entertainment and Marvel jointly established Marvel Entertainment for one purpose.

Standing on the rostrum of the press conference, Avi Arad looked at the hundreds of reporters invited by Relativity Entertainment. How long has it been since Marvel Comics received such attention? I almost can't remember the distance. He stabilized his mind and said loudly: Marvel Entertainment will produce superhero movies belonging to Marvel. Our initial plan is to launch the first superhero movie within 3 to 4 years.

Now that the clamor has exploded, the news is quite unexpected.

Marvel wants to independently produce superhero movies? But looking at Robert Iger, who has been playing a supporting role next to Avi Arad, these reporters feel that they should not be surprised or surprised.

Relativity Entertainment's strong production and distribution capabilities have already been tested by the market in the past. Relativity Entertainment acquired Marvel and jointly restructured Marvel to become Marvel Entertainment. The goal is probably to enter the film industry.

After all, both X-Men and Spider-Man have generated huge profits for the companies in which they work.

The question is, does Marvel have any worthy superhero characters left? Relativity Entertainment has bought some from Marvel, but they are all second- and third-tier characters.

The failure of Daredevil proved that it is not easy to adapt an under-known superhero to a movie.

At the beginning of the questioning session, the reporters' questions were like cannonballs hitting Avi Arad.

Can I ask about Marvel's specific plan? A reporter immediately asked, What is the first superhero movie?

Of course there is a plan. Avi Arad replied confidently.

Compared with the slightly decadent and haggard some time ago, with the theory of relativity entertainment as a support, Avi Arad feels confident. His hair has fallen less recently, and his hairline seems to no longer recede...

Another reporter asked first, The film industry is not the comics industry. Is it too risky for Marvel to enter the film industry rashly?

Of course we are aware of the risks and have well-planned plans for this.

Having said that, Avi Arad brought the topic to Relativity Entertainment in a timely manner: The whole plan comes from the precise planning of Mr. Ronan Anderson and Relativity Entertainment. Mr. Anderson is the initiator and producer of the entire film project. With Mr. Ronan Anderson, Marvel has full confidence in Marvel superhero movies.

A reporter from Entertainment Weekly asked aloud: Can you tell me what Marvel Entertainment's first superhero movie is?

For Marvel Entertainment, who is completely new, the success or failure of the first superhero movie is extremely important. Avi Arad has only one answer: Tony Stark, Iron Man!

When will this movie be released the soonest?

We need three to four years to prepare!

Just now you said that Marvel has a series of plans, what are they?

You saw Iron Man when it came out...

Who does Marvel Entertainment plan to invite to direct this film and who will play Iron Man?

After finalizing the candidate, we will announce it to the public as soon as possible.

Listening to Avi Allard answering the questions one by one, Robert Iger just smiled slightly, Marvel finally belonged to Relativity Entertainment.

The press conference was very successful, and related news began to appear in the media, and many people paid attention to the news that the newly reorganized Marvel Entertainment and Marvel would personally shoot and produce superhero movies.