The Best Entertainment Era

Big marketing, a lot of investment on the cover, the controversy surrounding the film itself, and Mel Gibson's charisma combined to make for an extraordinary premiere this weekend.

Sitting in the coffee shop of the Regent Hotel in Beverly Hills, Hoddle from Debicci Cinema Company was full of annoyance on his face. He made a seemingly inadvertent choice more than a month ago and missed the scene of The Passion of the Christ. Box office feast!

Although it is known that the success rate of the films released by the Embassy Pictures is frighteningly high, but who would have thought that even a film with a theme like The Passion of the Christ would be successful.

Hoddle touched his nose, regretting for sure, but the matter has come to this point, so he can only find a way to make up for it.

As for what the side that puts pressure on him will think, it is out of the scope of consideration.

In any case, I have already rejected the first weekend, which is considered an explanation, and it is nothing to show later. It is the off-season of movies, and the theater is deserted. As a display, since The Passion of the Christ can attract a large audience, why bother with the income?

Hoddle looked carefully at the newspaper in his hand, and the headlines on the front page of the entertainment section were unusually eye-catching.

The Passion of the Christ tops North America!

Considering the heat generated by the controversy, the top box office seems to be the treatment this film deserves.

Hoddle did not expect that the results of The Passion of the Christ and Martin Scorsese's films of the same theme were completely different.

At that time, the controversy brought about a big hit at the box office, but now the controversy has caused the box office to explode on the opening weekend.

Why is this? Do different times lead to different results?

The controversy was directly linked to the beginning of the box office.

Despite religious protests, Mel Gibson's new film The Passion of the Christ has not affected the box office in the slightest. On the contrary, the overwhelming coverage of the film by major media in the United States for several weeks is undoubtedly tantamount to free advertising for it. After the opening weekend, The Passion of the Christ earned US$86.21 million in North America, far away from the second place 50 First Dates at US$39.82 million, and topped the North American box office chart.

Seeing the figure of 86.21 million U.S. dollars, Hoddle was speechless. This is not an ordinary box office hit, but a super hit at the box office!

If I remember correctly,

It seems that Embassy Pictures bought out all the copyrights of this film for US$40 million, and the box office in North America alone was US$86.21 million in the first weekend. Can this deal be more cost-effective?

Ronan Anderson's vision is really astonishing, but he was pressured by some people, thinking that it was nothing human to abandon a film of this subject, and turned into a fool in the end.

He gave up The Passion of the Christ in the first weekend. Hoddle felt that Debicci Cinema Company had lost a lot, but fortunately, it was repaid. Those people would want him to do things like abandon Ronan Anderson's favorite film in the future. , he just sprayed them all over the face!

Movies that can bring a large number of customers are not shown, so why not show your broken movies that hit the street?

Hoddle went on to read the paper.

The Passion of the Christ set the record for the best single-day box office, best opening weekend and best weekend for a single film in the North American film market in February. After major Hollywood companies refused to release The Passion of the Christ , Embassy Pictures exclusively bought out this film, and the current box office performance also proves the company's unique vision.

Theaters are having a rough time in this traditionally off-season, and Hoddle is well aware of that.

The release of The Passion of the Christ undoubtedly injected a shot in the arm for Hollywood's box office sales in February, making it sweep away the dismal slump.

Hoddle knew exactly what to do next. After putting down the newspaper, he drank the last bit of coffee, checked the time, and rushed directly to the office of Embassy Pictures in Burbank.

One is a distribution company and the other is a theater company. Although the two sides had a bad relationship, Thomas still took the time to meet with Hoddle.

The embassy film industry is also in business, and the most important thing is to make a profit.

Congratulations to your company for the great success of The Passion of the Christ. Hodell sent his congratulations as if nothing had happened: Mr. Thomas, the accuracy of the embassy film selection and the unique operation are admirable.

Thomas said lightly, Thank you.

Hoddle put on a smile all over his face: The film is a big hit at the box office, the next step is to expand the scale of the screening, right?

Of course, Thomas knew why Hoddle appeared in the embassy film industry, and said directly: The relevant work has already been done.

Hearing that the other party didn’t mention the topic of Debicci’s theater joining the extended screening, Hoddle had no choice but to take the initiative to say: “Debicci and Embassy Pictures have been partners for many years. More than a hundred theaters have also been added to the list of expanded screenings of The Passion of the Christ?

It can be considered. Thomas said very seriously: But it will take a while, after all, you rejected The Passion of the Christ last time, so we didn't prepare any more corresponding copies.

These are all reasons and excuses. How could Hoddle not understand these reasons, but the film market was cold in February, and finally there was such a hot film, and he refused because of the pressure for a while, which led to a conflict between Debicci and the embassy film industry. There has been a crack in the cooperation, and now we must take the initiative to fill this gap.

When he entered the embassy film industry, he remembered another thing Thomas mentioned. The embassy film industry will release more than ten films this year. What about other works with more commercial elements?

After all, Debicci is a small theater company without much capital.

If the company that exerts pressure in the future gets rid of the production difficulties, it will be a big deal to bow to them.

As a commercial company, profit is the most important thing, and this little bit does not hurt the face of self-esteem, which is actually nothing.

I'm too short-sighted. Hoddle said very seriously: Mr. Thomas, I solemnly apologize to you and the Embassy Films for this. I have been regretting it for some inexplicable reasons. Thanks to the great partnership that Debicci and Embassy Pictures have built over the years.

It's okay. Thomas said so, but without any explicit expression.

Hoddle gritted his teeth and said, Debicci will show The Passion of the Christ, and the theater's share will be reduced by 5%!

After all, the other party is a theater company, and Thomas couldn't push too much, saying: Since Debicci is willing to continue to cooperate with Embassy Pictures, we will not ignore the needs of our partners. Mr. Hoddle, I will inform the publisher later Ministry, let them prepare copies for Debicci.

Thank you. Hoddle said hastily, Thank you very much.

Thomas smiled and said: You're welcome, we are partners, and cooperation should be a win-win situation.

Hoddle said a few more words of politeness, then took his leave and left the embassy film industry. As soon as he got in the car, he quickly greeted the people below and told them to make preparations for the screening of The Passion of the Christ at the Debicci Cinema.

Cinemas are like shopping malls, only with passenger flow can they be profitable, and the box office is the most intuitive data that reflects the passenger flow of a film.

After putting away the phone, Hoddle's originally anxious mood improved instantly, but it didn't take long for him to be happy when the phone suddenly rang. Looking at the number displayed, his original good mood began to gloomy again.

He picked up the phone, listened to a few words, and said, Sorry, I can't do that, Debicci is a commercial company, and it's impossible to ignore a film as good as The Passion of the Christ. Sir, we declined the opening weekend. The Passion of the Christ was released, and the loss was as high as millions of dollars. Who will make up for this loss? Of course, I don't mean to ask you to make up for it. After all, our friendship is extraordinary, but I can't continue to reject this film, Debicci There are hundreds of employees and I am also responsible for their salaries.

I don't know what was said on the other side of the phone, Hoddle's face became more gloomy, and he said in a low voice: This matter is over, I hope you will not make such excessive demands in the future, and I will not agree again. That's it, goodbye.

After hanging up the phone, Hoddle felt a burst of relief. It was true that the other party was a top company in the film industry, but he was not a shareholder of Debicci. The favor had already been paid back, and he would no longer be responsible for their bad affairs in the future.

Hollywood, Paramount Studios, Shirley Lansing calmly listened to the assistant's report on the latest situation.

The people below have just fed back the information. The assistant said as concisely as possible: Those small theater companies have contacted the embassy film industry and asked to join the screening of The Passion of the Christ. By the end of the week, there will be more than 3,500 theaters in North America.”

Shirley Lansing gently rubbed the center of her brows, and said, I didn't expect this film to explode like this.

The assistant asked cautiously, What shall we do next?

According to the previous strategy, withdraw the power against Relativity Entertainment. Shirley Lansing also concluded that when facing Relativity Entertainment, Paramount Pictures was not as powerful as imagined, and then dispersed its power against DreamWorks. It is undoubtedly unwise to make a move with the two companies of Theory of Relativity. She said slowly: According to what I said last time, the matter of Relativity Entertainment will be handled by the group company. Our goal is DreamWorks.

The assistant quickly responded: Okay, I will let them give up contact with the theater.

No matter how small the tricks are, there is actually no effect. In the face of the huge benefits that The Passion of the Christ may bring, many problems are not problems at all.

Shirley Lansing continued to think about the DreamWorks issue, and as for Relativity Entertainment, it was completely thrown aside.

This time I rushed up to take a bite, but the meat was missed, and my teeth almost fell apart.

She gradually had a clear understanding that in the past few years when the six major companies were completely attracted by DreamWorks, Relativity Entertainment had developed into a powerful company.

It is impossible for any one of the six major Hollywood companies to swallow Relativity Entertainment in a short time.