The Best Entertainment Era

Irvine, California is located in the southeast of Los Angeles. It is one of the satellite cities of Orange County. It is also the most famous Asian settlement in California. Asians account for more than 40% of the population of more than 200,000 in Irvine.

Most of the residents here are middle-to-high-income earners, and they are basically engaged in high-tech industries. Irvine even has another name of the second Silicon Valley.

Today, Blizzard Entertainment, which is becoming more and more famous in the game industry, is located in Irvine.

In the headquarters of Blizzard Entertainment, President Mike Morwaime welcomed two guests.

One is an old acquaintance, the German director Uwe Bauer who comes at least twice a month, a troublesome rascal.

The other is from Relativity Entertainment Group, which can be said to be a big name in Hollywood, Robert Lee, vice president and director of copyright and legal department of Relativity.

If it wasn't for the reception of the latter, Mike Mohaimi would never meet Uwe Ball, a troublesome director.

At the very beginning, Uwe Ball came to visit Blizzard, and he received him warmly. But when he saw Uwe Ball’s game adaptation movie and learned that he wanted to win the adaptation copyright of Blizzard’s games, Uwe Ball— Bauer was on Blizzard's blacklist.

For the past few months, Mike Morhaime has asked the PR department to dismiss the German director at will.

But Robert Lee is different. Not only did Relativity Entertainment send a formal business negotiation intention before, but even Blizzard's previous company, Vivendi Group, had a special person call him.

It's a lot of pressure.

Although Blizzard Entertainment maintains a certain degree of independence, it has long been combined with Sierra Mountain and has become a part of Vivendi Games.

The head office called and asked for a good reception and negotiation. How could there be no pressure?

Mike Morwaimi seemed to be listening to Uwe Ball, but he was actually thinking about how to respond.

I have made a complete adaptation plan for Warcraft. Facing the love in his heart, Uwe Ball said enthusiastically: From the orc invasion, to the fall of Lothar, to Alsace ascending the Frozen Throne , I have a very detailed plan for all of them, it will be a whole series of movies, we can do a trilogy with Lothar, a trilogy with Arthas, and Jaina Proudmoore Filming a trilogy...

Robert Lee did not speak for the time being, and Uwe Ball was the pawn he sent out to test.

Although I had a certain understanding of Blizzard and its games before I came here, and I heard some things from Uwe Ball, but my own observations cannot be compared.

As the president of Blizzard, Mike Morhaime is still very dignified and graceful. When he came back to his senses, he smiled and said to Uwe Ball: Sorry, Blizzard really has no plans to sell the copyright of its games and movies. Some time ago, we The creative director was a little emotional during the interview and said something that went too far, and I apologize for him. But he is not right about people, and Blizzard has never thought of licensing any film company.

The love in his heart refused repeatedly, but Uwe Ball became more frustrated and courageous: Mike, don't rush to refuse, just listen to me, okay?

Mike Mohaimi was quite helpless, he glanced at Robert Lee, and could only listen patiently to Uwe Ball.

Uwe Ball said again: I know, you rejected me because the film I shot was not good enough, and I was afraid that I would ruin your game.

Now that you know it, why bother with it? Mike Morwaime was even more helpless.

But my ability has been improving. Uwe Ball is always full of confidence: Dungeon Siege is better than House of the Dead. I believe the next movie will be even better...

Hearing this, the muscles around Robert Lee's mouth couldn't help but want to twitch. He could only try to control it, and he couldn't tear down the stage for his own people.

Mike Morwaime would like to say, your ability has improved by two or three times, and the film is still a bad movie!

It was hard to say that in front of Robert Lee.

Uwe Ball's confident words continued: The first two adaptations have allowed me to accumulate experience in adapting games to movies.

No one is better suited to film adaptations of Blizzard-owned games than I am.

Mike Morwaime couldn't hold back in the end, and said: Director Ball, you are really not suitable for adapting Blizzard's game, and we have no plans to make the game into a movie for the time being.

Uwe Ball gave full play to his stalking skills and started talking again.

From the perspective of a spectator, Robert Lee probably saw the problem: the most important thing is that Blizzard Entertainment does not have any confidence in Uwe Ball, and does not believe in Uwe Ball's ability at all.

Having said that, he doesn't believe how good Uwe Ball's next film will be. Dungeon Siege is indeed a little better than House of the Dead, but it is really limited.

From the perspective of actual investment, this strong point should be the natural advantage brought by the budget of 3.5 million US dollars over the budget of 1.5 million US dollars.

The marketing of Dungeon Siege is excellent, and there is not much to say about the movie itself.

Taking advantage of the gap between Uwe Ball and Mike Morwaimi, Robert Lee interjected at the right time: Director Ball, can I have a private chat with Mr. Morwaimi.

Uwe Ball glanced at Robert Lee, thinking that he needs to cooperate with the other party so that he can break through the stubborn defense of Blizzard Entertainment, nodded quickly and said: Okay, no problem.

Mike Morwaimi had endured enough of Uwe Bauer, so he quickly called his assistant over and told him, Take Director Bauer to visit the company's exhibition room.

The assistant took Uwe Ball out of the reception room.

When the door was closed from the outside, Robert Lee got straight to the point and said, Mr. Mohuaimi, Relativity Entertainment is very interested in Blizzard's game adaptation copyright, and we came here with sincerity.

With sincerity? Let Uwe Ball direct the film? This kind of sincerity is not worth mentioning! Mike Mohaime said lightly: We are very honored that Relativity Entertainment can value Blizzard's games, but Blizzard really has no plans to make games into movies.

Robert Lee is very calm and direct: I know that you have doubts about Uwe Ball, but have you noticed that the two films directed by Uwe Ball, House of Death and Dungeon Siege has achieved great commercial success, especially the latter, which has aroused strong repercussions from the whole society, how much influence has it brought to the game Dungeon Siege?

Mike Morwaime didn't know about it, so he didn't know very well.

Robert Lee had been prepared for a long time, and handed Mike Morwaimi a data report, saying: The first half is the sales and attention data of the game Dungeon Siege before the movie was heavily promoted; the second half is the movie's popularity. After that, the sales and attention of the game.

Mike Morwaimi looked at the statistics seriously. As a game producer and publisher, although he didn't know the details, it is actually very simple to verify these statistics, and it is impossible for the other party to cheat.

The statistics are astonishing. The most intuitive thing is the sales of game discs. In the past half month, the sales of Dungeon Siege game is equal to the sum of the past year!

Many people who don't play games also bought games because of the movie and tried to play them. Some of them are likely to become loyal users.

Mike Morwaime coughed lightly, put down the data report, and said to Robert Lee: The influence of the movie Dungeon Siege is really amazing.

Robert Lee once again emphasized: Commercially, this movie has achieved great success.

The game production company is also a commercial company. Robert Lee doesn't know it, but Ronan knows it well. The so-called Blizzard with a conscience actually has a limit to its conscience. What are the various feelings and eating books behind? Even the main plots before and after the game are contradictory, isn't it just for commercial profit?

Robert Lee has worked for many years and has been immersed in the business circle. He is very clear that as long as the profitable profits are large enough, the attitude of commercial companies will change.

I heard that your company is making the Warcraft game an online game? Robert Lee said again: Can I ask, when will it be listed?

Mike Morhaime said vaguely, Next year.

Robert Lee continued the topic just now: A successful game, like a movie, also needs to be vigorously promoted. If Relativity Entertainment can cooperate with Blizzard Entertainment, Relativity Entertainment's movie, entertainment and Internet platforms will be combined with Blizzard's game entertainment platform. Together, the publicity effect will be better.”

He gradually adopted his own rhythm: As we all know, the audience of movies is more common than that of video games. The release of a popular movie can bring more popularity to video games, and even cultivate a group of loyal users.

I admit this. Mike Mohaime is very clear that movies are entertainment with a wider audience than video games. In the United States and even the world, popular movies can have far more influence than video games. He frowned slightly: Mr. Li, just because movies are more influential than games, once the movie adaptation fails, it will seriously hinder the development of the game.

Robert Lee smiled, with confidence in his smile: Relativity Entertainment can even successfully operate House of the Dead and Dungeon Siege directed by Uwe Ball, not to mention the Blizzard games we value more?

Let's put it this way. Robert Lee secretly changed the concept, allowing the other party to form an illusion of psychologically agreeing with the adaptation: We will invest far more money, manpower and other resources in the adaptation of Blizzard games than Dungeon Siege. The company's key projects to operate.

Anyway, the production budget of Dungeon Siege is only 3.5 million U.S. dollars, and the investment of 8 million U.S. dollars is far more than that.

Mike Mohaime is no longer as repulsive as before. Not to mention the explosion of Pirates of the Caribbean under Relativity Entertainment, as long as it can gain the popularity of Dungeon Siege, the game is bound to go to the world.

But he would not let go easily, and he did not dare to let go easily, saying: We need a meeting to discuss, and you may have to wait for a long time.

Robert Lee stood up and shook hands with him: It's okay, Relativity Entertainment will always be sincerely waiting.

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