The Best Entertainment Era

In the theater, people kept coming in, and the embassy film industry and Shahai entertainment had arranged for special reception, so Ronan didn't need to worry about these.

But as the original proponent of the film's publicity and marketing promotion plan, Ronan still came to the test screening.

Because it's a try.

If the success of The Blair Witch is an attempt at Internet viral marketing, then the publicity and promotion plan of Dungeon Siege is to use the director as the core to create a star publicity effect.

The director is no longer a staff member who hides most of his body behind the scenes, he can also become a big star.

In the future, many directors will take the initiative to stand up, and film companies are also willing to push directors with commercial value to the front of the screen, making them stars and attracting fans like big stars.

At present, very few do this, and even Hollywood's most famous star director, Steven Spielberg, seldom actually stands in front of the screen.

Sitting in the box on the second floor, Ronan looked at the media reporters and film critics who came in one after another from the lobby on the first floor, and found that most of them were unfamiliar faces.

Will Smith walked into the box with three bottles of mineral water, threw one bottle to Tom Cruise, and handed the other bottle to Ronan, saying: There are a lot of film critics here.

Tom Cruise unscrewed the bottle cap, took a sip, and asked, Ronan, the commercial films of Relativity Entertainment rarely invite film critics to the preview, right?

Ronan put the mineral water on the small table in front of him, and said, The situation of this film is different. We must use film critics to make a fuss, otherwise we may lose money.

Will Smith sat on a comfortable sofa chair: I've seen the last movie directed by Uwe Ball, The House of the Dead. It's a veritable bad movie.

Before Ronan could speak, Tom Cruise retorted: But bad movies can also be commercially successful.

This is what I admire the most about Ronan and the Embassy Pictures. Will Smith said this sincerely: The House of the Dead, which is so bad that it can't be seen, has achieved success by relying on publicity and hype.

Ronan spread his hands: I just tried it at the time, but I didn't expect it to be really successful.

Tom Cruise shook his head: Ronan, if you do this, you will embarrass those directors who are serious about making films but have no good results.

You can't blame me, can you? Ronan said with an innocent face, Who can say for sure about commercial promotion.

Will Smith sees Uwe Ball,

Said: The German director, if he changed to another company, he would have left Hollywood long ago.

Ronan said, That's not necessarily the case. Uwe Bauer is a German. He has a way to get the film approved in Germany and get a tax rebate. He simply said: You should have heard of the German film investment policy. Many people Willing to invest in film projects for legal tax avoidance, even without Relativity Entertainment, Uwe Ball would most likely find investment, just harder.

Tom Cruise's Mission: Impossible is also a beneficiary of the German tax rebate policy. He is quite familiar with this aspect and said: Germany's tax rebate policy has created many German directors who specialize in making bad films. They don't want their films to be successful. , as long as the income obtained in the later stage is more cost-effective than personal income tax, no matter how bad the movie is, you can still find investment next time.

Is this good policy doing bad things? Will Smith said something very profound.

Ronan smiled: Hollywood is also a beneficiary.

Not to mention others, the three of them are one of the beneficiaries.

Every year, Shahai Entertainment cooperates with Koch Films for several films and successfully applied for German film tax rebates; the films starring and invested by Tom Cruise, Mission: Impossible and Magnolia also benefited from it; The movie starring Will Smith has also applied for tax rebates in Germany.

Germany's film policy, which originally encouraged its own country, has benefited many people in Hollywood, and it is taking an upright line, which is in full compliance with laws and regulations.

Germany tried to revise this policy several times, but all of them failed. By the time Ronan left the other side of the Pacific Ocean, this policy was still continuously benefiting Hollywood.

Policies and regulations must be carefully implemented after formulation. Perhaps this is also a manifestation of the stubbornness and rigidity of the Germans.

Will Smith turned back to the film: Isn't it going to be like House of the Dead?

Ronan smiled, as a default.

Tom Cruise asked curiously: Do you have other plans?

Probably. Ronan thought for a while, and outlined the plan: The last time it was Paris Hilton as the publicity point, this time it was the director Uwe Ball.

Will Smith opened his mouth and pointed at Ronan: Is this all right?

Ronan spread his hands: It should be fine, right?

Tom Cruise shook his head and smiled, Will Uwe Ball cooperate with you?

Ronan nodded: He has been waiting for this opportunity.

Okay. Will Smith had nothing to say: An abnormal director, an abnormal movie, and an abnormal promotion.

Ronan sighed: I just hope it can bring about a normal result.

In the theater hall, David Villa, director of theatrical distribution department of Embassy Pictures, and director Uwe Ball stood together, welcoming the guests who came to the preview.

David. Uwe Ball glanced at the time and asked, Is it almost here?

There are a few more, let's wait another five minutes. David Villa said.

Uwe Ball was a little impatient, but it was not too late for five minutes. He calmed down a bit, and became excited again when he thought of the good show that was about to kick off.

Excited and hyper!

This is the best portrayal of Uwe Ball at the moment.

After the preview of Dungeon Siege is over, he will become the absolute protagonist, standing in the center of the stage, trying to attract the attention of the whole world!

Many German colleagues are directors, making bad movies to get tax rebates legally, and they don’t care about the situation after the movie is released!

He Uwe Ball is different!

I want to make bad movies... No, I want to promote my movies to the world and become a famous director all over the world!

The German counterparts are too lacking in pursuit!

Uwe Ball is a bit disdainful to be with the directors in his hometown, feeling that he is obviously several grades higher than them.

It can only be said that the sense of superiority is all compared.

Hi, welcome to the preview screening of Embassy Pictures.

The voice of David Villa saying hello made Uwe Bauer end his cranky thoughts in an instant. He quickly stepped forward, shook hands with the reporter with the media tag hanging on his chest, and said enthusiastically: Welcome! Welcome!

The reporter was led into the screening room by the staff behind.

Someone else walked in.

Uwe Ball saw this man's eyes fixed unconsciously. This guy in a suit and leather shoes looked familiar, as if he had seen it somewhere.

I can't remember for a while, Uwe Ball still received the same warm reception as before, but when he shook hands with that person, he could clearly notice that the other person's face changed.

Uwe Ball couldn't figure it out, and there were guests coming, so he didn't have time to think about it.

Charles Eric followed a staff member into the theater and sat in the third row arranged by the other party. There were some film critics sitting nearby, but few people said hello.

In the text review industry, colleagues are really enemies.

Others didn't say hello, and Charles Eric didn't bother to pay attention to them. He turned around and looked at the entrance of the theater. That Uwe Ball didn't look like a director, but more like a gangster.

The director looks like him, wouldn't he scare the actors on the set to death?

The director's appearance is not good enough, and the movie has a bad review!

Uwe Ball's appearance is born with an aura minus two stars.

Although he was unsatisfactory in the industry of film critics, and it was once a problem to support himself, Charles Eric performed very professionally. He straightened his tie, took out his pen and notebook, and was ready to record at any time.

The 50,000 dollars is not so easy to get. Who knows what power is behind those who can casually spend 50,000 dollars? If you take the money, you have to do things, otherwise you won't feel at ease with the money.

Charles Eric has always considered himself a very professional film critic.

Well, avoiding Paris Hilton's footwash doesn't count.

The small theater was quickly filled with people. Shortly after David Villa and Uwe Ball passed by, Charles Eric focused his attention on the big screen, because Dungeon Siege The screening has begun.

With the escort of the famous bad director Uwe Ball, Dungeon Siege has the value of expectation.

Charles Eric has been ready since a few days ago.

The movie began to be shown, and after watching it for a while, Charles Eric had the idea that it really was the case.

The German director picked up the destructive guide again, and once again aimed at adapting the game to the movie. Sure enough, he can only expect how bad his filming will be, and whether he can surpass the record of House of the Dead.

What? Charles Eric's eyes widened: The leading actor turned out to be bald!

This is simply unforgivable! It's okay for the director to be ugly, but the male protagonist also found such a number one character, can it make people's eyes more comfortable?

The male lead is bald, bad review!

Wait, that villain, demon man, is too disrespectful to wizards, right? Bad review!

The big villain is like Elvis Presley, it is really speechless.

Sure enough, Uwe Ball doesn't know how to make movies, so giving him a super bad review is entirely the conscience of a professional film critic.

In the box on the second floor, Will Smith couldn't bear to watch Jason Statham posing for a fight and throwing a boomerang, and covered his eyes.

I must be crazy! Will Smith muttered, I even participated in the audition for this inexplicable movie.

Ronan replied indifferently: You came here on your own initiative.

Tom Cruise's eyes have long been diverted from the big screen, and he seems to be studying the trademark of the mineral water bottle. Maybe this trademark is better than the movie?

Will Smith's depression and helplessness, when it came to his mouth, turned into a sentence: It sucks!