The Best Entertainment Era

Motion Picture Association of America, Encino, California.

Just finished watching The Rival of All People submitted by Shahai Entertainment for rating, Matt Mendes rubbed his forehead and walked out of the film room, entered the rest area next to the office area, took two cups of coffee from the coffee machine, and walked towards the seat where he was sitting. Clement, who was at the table, walked over.

A cup of coffee was placed on the table in front of Clement, and Matt Mendes sat opposite.

Thank you. Clement smiled.

Matt Mendes picked up his own cup, took a sip first, and asked, Have you finished the review of The Rival of All People?

Clement picked up the paper coffee cup, and before drinking it, he said, I just watched it. Will Smith's performance is really good.

For those who can engage in this profession, it is important to support their families, but to a certain extent, they are all people who prefer movies.

Matt Mendes didn't care about these, and asked again: Do you recommend rating this film?

Clement said directly: The PG-13 grade that Sandhai Entertainment applied for is absolutely no problem, and even a PG grade is not impossible.

The MPAA has its own rules, and it’s okay to play around the edges, but blatantly assigning small-scale movies to R-rated movies will cause a lot of trouble even if the rating committee belongs to an organization whose identity is not disclosed.

My opinion is the same as yours. Matt Mendes shrugged: If this kind of film is rated R, who will bear the doubts from the outside world?

It is true that there are six major companies standing behind them, but if sensitive issues are really involved, they must be the shield launched by the six major companies.

Matt Mendes is the oldest member of the rating committee. He knows that this job is not difficult to say, but it is definitely not easy. You must grasp the degree.

Clement has a good personal relationship with Matt Mendes. He looked around and saw that there was no one else, and said in a low voice: Shahai Entertainment moved very quickly and immediately adjusted its strategy. The movie will be released in December. Even if the rating is delayed to the final time limit, it will not affect them.

Matt Mendes smiled and said, Sandsea Entertainment belongs to Relativity Entertainment. This is not an ordinary small company, but a big company comparable to DreamWorks.

What does this mean? Clement can naturally hear it. Although they are members of the rating committee and their identities are kept secret,

But this so-called secrecy is incomparable to the CIA and the like. A few years ago, a small entertainment media company announced the identities of several judges after just a few days of investigation.

Having said that, even a small entertainment reporter can find out, what are the identities of these people in front of the huge power of money?

Again, with the backing of the six major companies, they can play side-by-side without much problem, but violations of industry regulations may bring about serious consequences that they cannot bear.

Clement thought of one thing and said, Matt, have you noticed? Saw was released in North America last Friday.

I know, and I specifically read the relevant news. Matt Mendes sighed: The box office of the opening weekend was as high as more than 23 million US dollars.

Clement hadn't paid attention to the box office, and was quite surprised to hear the figure: $23 million in three days? Isn't that too exaggerated? I remember hearing someone mention that the production cost of this film seemed to be only $1.5 million .”

Matt Mendes nodded: I have read some relevant information, and it seems that even including publicity and distribution, the total investment is not 10 million US dollars.

Heh... Clement suddenly smiled, but the smile was a bit bitter, and said: Small production, high box office, typical case.

Stuck in the final period of the rating, and then raising the rating to disrupt the release rhythm of Chain Saw, the result? The film has not been affected in any way, but has become a typical example of small productions winning high box office.

In the future, when others mention Chain Saw, they may think that it was classified as NC-17 by the rating committee when it was first graded.

This method of playing around the edges, after using it once, will definitely attract the attention of the production company and distribution company, and it will not be easy to use in the future.

It can be seen from The Enemy of All People.

Clement shook his head: What we have done is useless.

Matt Mendes shook his finger: What did you do? We didn't do anything. We are making ratings in accordance with MPAA regulations.

Clement reacted immediately: Yes! We are only performing our duties.

They serve on the MPAA rating committee, and blocking inappropriate movies for the appropriate age audience is the most basic professional requirement.

As for the rest, they said nothing and did nothing.

Saw was well received and became the hottest film in North America since September.

Although this film does not have big-name actors or dazzling special effects, it breaks away from the stereotyped vulgar routines, and fully fires at the audience visually, intellectually and emotionally. Shahai Entertainment has pushed the art of horror films to a whole new level!

The New York Times gave the film a high rating.

Fans also rated it highly.

Although this kind of bloody and cruel plasma horror film has a lot of audiences in North America, it has always had a bad reputation.

Three days after the official release of Chain Saw, the IMDB score scored by ordinary movie fans is as high as 8.1 points, and the average score of Cinema Score theater audience is A.

This is simply unimaginable for a plasma horror film.

It's because of movies like Saw that we love watching horror movies. Let me tell you, after watching it I wanted to buy a ticket and watch it again! Because for a long time, what I saw was a Really gripping story. This movie is very exciting and has a lot of goosebumps. If you are a faint of heart please don't watch this movie, it has bloody violence and horror scenes that will make you jump out of your seat, now I'm looking forward to the DVD or VHS, I really want to buy it.

Perhaps the comments of fans on IMDB can best represent the views of fans who like Chain Saw.

Although some people also left comments such as perverted movie, disgusting, the audience's praise was overwhelming, such as best horror movie in years, smartest horror movie and a unique horror movie. A film that creates terrible memories and other comments abound.

A good audience reputation is the best support for a film's box office.

The box office of Chain Saw in the second weekend was only 40% lower than the first weekend, far exceeding the general level of plasma horror films.

In North America, it took another US$13.92 million in the second weekend, plus a total of US$43.21 million at the box office on weekdays.

Based on box office trends and various market feedback data.

The crew of When Happiness Knocks on the Door was in the studio rented by Warner Studios. Ronan said to Will Smith: The box office in North America is about 70 million US dollars.

Will Smith pinched his waist with both hands, watched the workers busy setting up the interior, and asked, Is there any hope of exceeding 100 million?

Ronan shook his head directly: It's impossible to exceed 100 million. This type of horror film has a lot of audiences, and there are not many people. Most people are crowded into the theaters in the first two weeks. From the next week, the box office trend will be 100 million. It will not be so stable anymore, and the screening life will be very short, and it is estimated that it will be released within ten weeks.

No more than 100 million is a big win. Will Smith's dark face was somewhat envious: How can you get 30 million US dollars overseas? Add your estimated 70 million US dollars in North America, and the production cost $1.5 million in exchange for $100 million at the box office.

He patted Ronan's arm: I don't even know what to say. Others say that big-selling movies make money, but you are not making money in general.

Ronan smiled and said, A low-budget horror movie is like gambling.

Will Smith shook his head: But your chances of winning the bet are too high.

Ronan didn't answer his words, glanced at his watch, and said, There's nothing going on here, accompany me to the crew of Dawn of the Dead next to me.

Will Smith also serves as one of the producers of When Happiness Knocks on the Door, but it is more of a name, to ensure his power and status in the crew. In fact, he does not need to do the work, so he nodded and agreed. Ronan went into another nearby studio together.

The crew of Dawn of the Dead is in the midst of intense preparations. Since the crew has already contacted a shopping mall that is about to be demolished in Ottawa, Canada, as the shooting location, the small studio at Warner Studios is only a temporary location for the crew's preliminary preparations.

There is also a function as a training ground for actors.

Ronan and Will Smith stood by and watched for a while, and the actor training was mainly divided into two parts.

In one part, the protagonists headed by Scarlett Johansson conduct firearms and action training, and the action training mainly focuses on running and zombie headshots.

The other part is the extras that the crew has found in advance, and they will be responsible for playing the villains in the film—zombies!

These actors need to imitate various behaviors of zombies according to the design of the crew in order to achieve better shooting effects.

In order to cooperate with this, the makeup team of the crew also studied in detail the specific performance of each stage of the dead according to Ronan's request.

After a lot of research, the makeup team divided the decay of zombies into three stages.

The first stage is very pale with lots of fresh blood; the second stage is the wound is moist, the skin starts to break down, and there are many bruises, mostly blue and green; the third stage is the most severe, the bone starts to show, and the wound has dried up , the skin is completely exfoliated and becomes oily black.

According to these three stages, the blood is also different. For example, the blood in the first stage has a standard red color and fluidity, while the blood in the second stage tends to be brown and very viscous, and the blood in the third stage becomes black and oily.

A movie with excellent visual effects is inseparable from the rigorous design and pursuit of every detail by these technicians.

After watching the training, Ronan took Will Smith to Zack Schneider's director's office and found that Warner Bros. senior producer Charles Rowan was also here.