The Best Entertainment Era

On Friday, people in the bustling areas came and went in a hurry, as if they had experienced the repair of the Independence Day holiday, and the pace of life and work across the United States was accelerated again.

But there is never a shortage of audiences in the summer theaters.

As night fell, a chain theater in the Queens district of Long Island, New York, was getting crowded with people.

In the theater office, the manager Max looked at Farrell, the operations director opposite, and asked, It's almost a day since the release of the two newly opened movies. How is the attendance?

Farrell said directly: Raiders of the Sky averaged only five viewers per game, and the average attendance rate of Pirates of the Caribbean was around 50%... Well, for the latest evening show, Raiders of the Sky didn't Significant improvement, the attendance rate of Pirates of the Caribbean has risen to 65 percent.

Max quickly made a decision: Tomorrow, we will reduce the schedule of Raiders of the Sky and change it to a single theater screening. The vacated theater will be handed over to Pirates of the Caribbean. I remember that the Embassy Pictures prepared a spare copy for us?

Yes. Farrell replied.

Speaking of it now, I realize that the embassy film industry is really far-sighted and confident in its own films. Regardless of the situation of pirate films in the past, and regardless of the actual schedule of the film, in every multiplex theater chain showing Pirates of the Caribbean, A spare copy was placed exclusively.

Theaters pursue profit maximization, and the attendance rate of Raiders of the Sky is not good, so adjustments must be made. Under normal circumstances, it will take at least four or five days for films with increased screening rates to be delivered in place.

Embassy Pictures has prepared the work ahead of time.

Max also said: The Charlie's Angels 2 released last weekend also reduced the film schedule. Like Raiders of the Sky, the minimum film schedule rate of the agreement is maintained, and the two films share one theater, and the saved screening space is all used. Come to a screening of Pirates of the Caribbean.

Farrell said quickly: Okay, I'll make preparations now.

No need to ask, he knows that Max dared to do this, he must have been notified by his superiors, Pirates of the Caribbean has already gone through its premiere, advance screening, and Friday daytime screenings, which can basically determine its market value, and the company is obviously very optimistic about it This pirate movie.

The times have really changed, and even pirate movies can turn around...

Farrell shook his head and walked out of the office. Just entering the lobby, he found that a screening of Pirates of the Caribbean had just ended, and dozens of customers walked back into the lobby from the exit passage.

The theater chain is specially designed, the exit passage cannot leave the theater directly, but will return to the lobby, facing the peripheral sales department of the theater.

More than a dozen customers walked directly into the sales department.

Dad, I want this hat!

A ten-year-old boy took a fancy to Jack Sparrow's pirate hat, grabbed his father's arm, and begged, Can you buy it for me!

The hat looked as worn out as it did in the film, but it was well made. The father checked the label and it was priced at $39.

It's so expensive!

Then the boy saw the captain's compass again, reached out to touch it, and looked at his father eagerly.

The sharp-eyed sales lady immediately noticed the situation and walked over quickly.

Is there anything I can do for you? she asked.

Pointing to the hat and compass, the father asked, Can these be discounted?

Of course, the sales lady would not say that discounts are available, but she did not say that discounts are not possible. Instead, she stepped aside, revealing a series of products behind, and said to the two customers: Here is a full set of equipment for pirate captains, from hats to boots to Scimitar, nine pieces in total, only $199, you can realize your pirate captain dream!

The boy was visibly moved, thinking of the charismatic Captain Jack Sparrow, he almost salivated looking at the equipment.

You can buy nine pieces for $199, a nine-piece set! The sales lady said again: It's a rare opportunity, and our stock is limited, so if you miss it, there will be no more!

As if to confirm her words, a customer bought a full set of Jack Sparrow gear and dressed himself as a pirate captain in the makeshift dressing room next to it.

Anyone can see the envy in the boy's eyes as he watched a real Captain Jack Sparrow come out.

The sales lady offered her trump card: If you add another $100, we'll give you a full set of Will Turner gear.

The boy grabbed his father's arm and shook it vigorously: Daddy!

$299, two sets! The father finally made up his mind: I want Will Turner's!

After paying $299, it didn't take long for a boy dressed as Captain Jack Sparrow to leave the theater with a man carrying a Will Turner outfit.

Of the more than twenty customers who entered the sales area, none of them came out empty-handed. Even the most stingy movie fans bought Jack Sparrow or Will Turner figures.

This kind of time when you just watched a movie and your mind is stirring is also the time when you have the strongest desire to buy peripheral products.

In North American theaters, sales have already surpassed the box office and become a real pillar.

In particular, the sales of peripheral products of some popular movies can often exceed the box office.

The typical example in this regard is undoubtedly the Star Wars series, whose peripheral sales have already exceeded 20 billion US dollars.

Embassy Pictures’ previous super-best-selling film The Bourse, except for the film and television copyright, the rest of the peripherals are difficult to make a fuss about, but Pirates of the Caribbean is different. This is a children-oriented commercial film that can produce a large number of peripheral products .

In just one day, in this chain theater alone, hundreds of sets of Jack Sparrow and Will Turner's peripheral equipment were sold, and the stock of the goods prepared in advance was insufficient.

Jack Sparrow is just too popular.

In the theater's office, the supervisor on duty reported to Max: Will Turner still has some products, but they can last up to two days, and Jack Sparrow's equipment can last until tomorrow night at most.

He glanced at the statistical table in his hand: The stocks of Jack Sparrow and Will Turner are basically sold out, and we must replenish them as soon as possible.

Max said: I will contact the head office to replenish the stock.

He picked up the phone, dialed a number, said a few words, and unconsciously raised his voice: What? There is no stock at the head office? Didn't you prepare the stock in advance? If you have it, why is it out of stock? It will be available in the afternoon Some theaters need to stock up? Are they all sent out?

Hearing these words, the director of the sales department knew that the situation was not good, and the head office could not provide support.

Why not stock more? He just shook his head when he thought this way. How many people would have thought that the movie Pirates of the Caribbean is so hot? And drive the hot sales of all peripheral products!

Max put down the phone at this time, and his stern expression just now relaxed, and said: The head office will contact the embassy film industry immediately, and you draw up a stock list based on today's sales situation, and send it to the head office. At noon tomorrow, the embassy film industry will send the freight company over.

The sales manager couldn't believe it: So fast?

Max nodded slightly, and said: The people at the head office said that the embassy film industry has specially prepared a part of the inventory of related peripheral products in many large cities to prepare for the market demand after the release.

They are so confident? The sales manager scratched his head for a while: Do you believe that Pirates of the Caribbean will be a success?

As it turns out, Embassy Pictures did the right thing, Marks said.

The director of sales has nothing to say, the embassy pictures will still make money on Pirates of the Caribbean.

He can also guess the confidence of the embassy film industry to dare to do this. On the one hand, it must have enough confidence in the film, and on the other hand, the cost of peripheral products is not too high.

After discussing the stocking around, the sales manager left the office, met the manager of the operation department, and saw a piece of data from him.

Today, Pirates of the Caribbean grossed $7,680 in theaters.

And the sales of various products in the merchandise department exceeded 20,000 US dollars!

Among them, the sales of Pirates of the Caribbean peripherals are 5,230 US dollars.

The director of sales is very clear that this is far inferior to last year's Attack of the Clones, but it can also rank among the top-selling movies in the first line.

Calculated according to the usual situation of films of this level, when Pirates of the Caribbean is released in North America, the profit from peripheral products may be far higher than the profit from the box office!

Although it has only been released for one day, the statistics of various aspects are unknown, but judging from the points and aspects, the sales director based on years of experience in the industry, Pirates of the Caribbean is very likely to become a new gold mine movie!

The relevant data was quickly passed to Ronan, and all the preparations made in advance were enough to ensure that the film could maximize its profits as quickly as possible.

As Friday passed, various statistics were released one after another, the most important of which was undoubtedly the box office statistics.

On the first day of its release, Pirates of the Caribbean earned $24.8 million in 3,380 theaters in North America, successfully sitting on the top of the single-day box office chart.

Due to the explosion of this film, it attracted an absolute majority of the audience, and had a serious impact on other films released at the same time. Among them, Raiders of the Sky, which opened on the same weekend, was the most affected.

This Sean Connery's retired work, from the audience's word-of-mouth to the media's word-of-mouth to the market's overall collapse, under the negative influence of the negative reviews, only received 4.62 million US dollars on the first day of the film, only ranking in the box office The fourth place on the list.

The two films that started filming on Independence Day occupied the second and third places.

The single-day runner-up belongs to Terminator 3 starring Arnold Schwarzenegger, but the box office is only 5.95 million US dollars.

Ranked third is the super dance film Charlie's Angels 2.

Perhaps it is the popularity of the Bourne Shadow series that has led to the popularity of realistic action styles, while kung fu action movies have declined rapidly after a short period of glory.

Charlie's Angels 2 opened with only $4.72 million in its second weekend.

These first-line films of the same period can't pose any threat to Pirates of the Caribbean.