The Best Entertainment Era

Although the audience's reputation is not good and the market response is not good, the appeal of the Hulk itself should not be underestimated. has blown the Marvel superhero movie market, and the box office data for the first week of Hulk doesn't look bad.

The opening weekend was $52.1 million. This box office result is not a big hit, but compared to the production budget of Hulk, it is definitely justified.

But by the second weekend, the film's weekend box office plummeted 75 percent, taking in just $13.02 million.

There is a lot of negative voices in the market, and the extremely poor reputation of the audience has spread all over the world.

Hulk also charted the typical box office trend of failed popular IP productions.

With its own popularity and huge publicity investment, the film can attract many audiences to the theater in the first week, but the box office on the opening weekend will account for half or more of the total box office.

Poor reputation, internal turmoil in the crew, the producer suing the director, etc. With the poor box office of Hulk, too many messy things happened to this film.

But amidst the negative voices, the group of professional film critics is applauding the film.

The famous Roger Ebert even praised Ang Lee's Hulk in his column.

Ang Lee's Hulk is the most thought-provoking comic book adaptation of the early 2000s. It's not so much a story about a green monster as it is about two deeply egotistical wounded Big boy.

The film touches on issues such as genetic experimentation, the misuse of scientific research, and our instinctive love of the inappropriate. It doesn't just touch on, it explores these issues. Ang Lee focuses on the issues involved in the story of the Hulk. All kinds of problems, not just some brainless special effects.

The film is very elegant visually. After countless directors' failures, Ang Lee still managed to use the technique of splitting the screen. Usually splitting the screen would only increase the annoyance of the audience, but in this film, he uses moving frame lines and drawing Medium-picture to simulate the storytelling techniques commonly used in comic books. In some shots, the foreground and background remind each other, which is amazing.

Roger Ebert not only gave the film a four-and-a-half-star rating out of five, but also gave the film an iconic thumbs up.

There are many similar film critics, and their views are completely opposite to those of ordinary audiences.

It can only be said that the tastes of film critics are very different from those of the market.

If you shoot commercial movies according to the ideas of film critics, it is estimated that the six major Hollywood companies will not be able to pay enough.

It's a pity that some directors can't understand this matter, and they can't find their way if they get good reviews from film critics. They think that the word-of-mouth of film critics is the word-of-mouth of the market, and then when they shoot large-scale commercial films, they are taken into the ditch by film critics.

'Hulk' is Ang Lee's worst movie.

Perhaps the media comments on Entertainment Weekly are more pertinent.

By the end of the Independence Day holiday, the North American box office of Hulk passed the 100 million US dollar mark, and then the box office couldn't rise. Slow speed stacks.

From Universal Pictures to Marvel Comics to Ang Lee himself, no one is satisfied with this movie, and Hulk can even be said to be a three-lose situation.

After the release of Spider-Man, the extremely high-profile Marvel comics suddenly fell silent.

Avi Arad did not urge Ronan and Shahai Entertainment to hurry up and make those superhero movies.

I saw Avi Arad again this time in New York.

In the office of Relativity Entertainment, Robert Lee, who had just returned to Los Angeles, said to Ronan, He repeatedly told me that Shahai Entertainment's adaptation of Marvel superheroes must be cautious, and there is no sufficient market research and complete plan, so don't worry. Filming and production.

Ronan understands this mentality Marvel's psychology is very fragile,

It is difficult for them to withstand relatively large blows.

Robert Lee sighed, and said, It's just a pity for Ang Lee. He had a good impression of Ang Lee, humble, low-key and gentle, unlike those American directors who made some achievements and wished the whole world would Everyone knows that Chinese directors like Ang Lee are rare.

No way. Ronan spread his hands, I persuaded Ang Lee. But his financial situation was very bad at the time, and he needed the high salary of a big-budget movie to recover his investment in Oscars.

Robert Lee added, You didn't think his style was suitable for a superhero movie?

What can Ronan say, following his words, Superhero movies are not author movies. He took the initiative to change the subject and asked, How are the negotiations with Lauren Weisberg going?

Robert Lee replied, The contract has been formally signed. Sandhai Entertainment bought Lauren Weisberg's adaptation rights for US$150,000, and at the same time invited her to be the consultant and signed screenwriter of the crew. The US$150,000 is total reward.

Okay. Ronan nodded lightly, You can hand over this project to George, and ask Lauren Weisberg to write a semi-autobiographical novel first. If she has any questions about writing, ask Lindsay Bill to guide her and wait for her. After finishing the novel, adapt the screenplay based on the novel.

Robert Lee said, Okay, I will hand over to George in the afternoon.

Ronan warned again, Keep an eye on Universal Pictures, choose the right time, and talk to them about Hulk's film copyright. The co-production rights for Hulk will allow Hulk to be part of our future Avengers plans.

I see, Robert Lee said. I'll be watching Universal to see if it's possible to get the full rights to the adaptation.

Ronan smiled, I can get the best.

The failure of Hulk will cause turmoil within Universal Pictures. The failure of Hollywood's first-line productions does not end with failure. With such a large investment, even if the production budget is financed from outside, it must be invested. With an explanation from Shang, there will definitely be senior executives from Universal Pictures responsible for this.

Behind every top Hollywood production that fails, there is a high-level producer who stepped down because of this.

This also involves the power struggle within the large group. Perhaps starting from this aspect, we can find corresponding opportunities.

Robert Lee didn't stay long, and quickly took his leave.

In the afternoon, Li An came to pay a visit.

I set up a negative teaching material for the production of superhero movies. Ang Lee looked a little haggard. Now that I think about it, Ronan, I should really listen to you and not accept this Hulk.

Ronan said, I just wanted to keep you from continuing to cooperate with Relativity Entertainment.

Ang Lee sighed, This movie makes me a different person inside and out.

Ronan didn't try to comfort him, and said calmly, Actually, these are nothing. As long as you make another successful movie, all the criticism caused by Hulk will disappear without a trace.

Ang Lee nodded, This is Hollywood.

Ronan smiled, I feel deeply about this, because I have also lost miserably. The winner takes everything, and the loser is nothing.

Although Ang Li is sad, he is far from broken. He is not the kind of waste who complains about himself. Although his personality looks relatively peaceful, he actually becomes more courageous as he gets frustrated.

Ronan was very aware of this. The former Ang Lee fell more than once, but got up quickly and continued to move forward.

Li, what are your plans next? Ronan asked.

Let's rest for a while. Li An said slowly, I need the company of my family, and my family also needs me.

Ronan nodded, It's good to rest for a while, you can stay away from these right and wrong, Hollywood is a realistic place, and it's also a place that is good at forgetting.

Ang Lee is very clear about his situation, and said, I hope to return to Hollywood.

Ronan naturally understands the temptation in these words. Ang Lee has worked hard for many years, and he also knows that Hollywood is not friendly to Chinese directors. It is not impossible that this failure forced him to fade out of Hollywood.

I have always believed in your ability. Ronan gave him a reassurance. Li, we are friends and partners. Relativity Entertainment welcomes you back anytime.

Ang Lee showed gratitude, Thank you, Ronan.

He is an oriental man, and he understands the weight of these words.

After sending Ang Lee away, Ronan no longer pays attention to Hulk, the Independence Day holiday is coming to an end, and Pirates of the Caribbean is about to sail away.

The movie is in the final stretch before its screening.

Under Ronan's instruction, Embassy Pictures sent out the highest cry before the release through newspapers, magazines, radio stations, TV stations and the Internet and other media with a wide audience.

The Pirate's Call!

Although Hollywood's pirate movies have declined, there have been countless audiences who liked pirate movies. This is the last cry before the release, and it focuses on feelings!

No one knows better than Ronan that selling feelings is one of the best promotional methods for future movies!

Which boy didn't have a dream when he was a child? In this dream, he was an omnipotent pirate captain, with a machete on his waist, commanding a sailboat with a skull flag, looking for Adventure and thorns! At that time, I may have lost one eye because of years of fighting, so I don’t have to bother to close the other eye when using the binoculars!

We are pirates who do all kinds of evil! We are pirates who drink happily! We are pirates who enjoy life! We are pirates of the Caribbean who yearn for freedom!

The embassy film industry is bombarding the sky and the sky with the media, awakening the fans' memory of pirate movies and awakening their feelings.

Tell them - the horizon is always there, you want to get there, but you will never get there, it's too far to give up!

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