The Best Entertainment Era
Chapter 453: The Rare Pre-sale
After dealing with Tom Cruise, Ronan received a joint invitation from Zhang Guoshi and Zhang Baimao, asking him to participate in the North American copyright pre-sale of Zhang Guoshi's new film House of Flying Daggers.
Because of the success of Hero, the pre-sale meeting has attracted many Hollywood film companies, including some high-level executives from film companies.
For example, companies such as Lions Gate Pictures, New Line Pictures, Bowei International, Sony Columbia, and 20th Century Fox have all sent high-level executives here.
Ronan sat down with Chris from Sony Columbia Pictures.
Oriental people learn very quickly. Chris said to Ronan while listening to an American producer specially hired by New Screen to introduce the film: They learned how to pre-sell copyright so quickly.
Ronan lowered his voice and said, Hero is a big hit at the box office, they have such capital.
Chris asked, Will Heroes make $80 million at the box office?
Ronan shook his head: It's very difficult. It will be released in two to three weeks. If there is no accident, the North American box office will be around 75 million US dollars.
It's okay to exceed 200 million U.S. dollars worldwide, right? The envy in Chris's tone was well hidden.
Ronan smiled and said in a low voice: The global box office has exceeded 200 million US dollars.
Thanks to the fact that the international copyright is unified in the hands of the embassy film industry, and Ronan's attention has made the embassy film industry actively invest in resources to promote the global distribution of Hero. Today's global box office figures are already higher than Ronan's impression. much higher.
Chris finally couldn't bear it anymore, and said, You only paid $5 million for the international copyright.
Ronan said truthfully: The investment in publicity and distribution is several times the cost of copyright.
Chris said directly: Don't be dissatisfied, Ronan. Relativity Entertainment's investment in Hero is definitely below 20 million US dollars! How much profit can the box office alone bring? Even if the box office of the East is excluded, the net profit of the box office is less. There is also 30 million U.S. dollars, right? There will be DVDs and TV broadcasts, and if the final net profit of this hero is not 50 million U.S. dollars, I will make up the rest for you.”
Ronan said: How about this, if it is less than 100 million US dollars, how about you make up for me?
Chris shot back: Why don't you just give me the part that exceeds 50 million US dollars? He sighed: Sony Entertainment has been discussing this film recently. There are many more profitable films in Columbia than this, but the investment With such a low price, there will be no one in five years. And what about you? In the past three years, which one is this?
I'm just lucky. What else could Ronan say: The people below work hard.
Chris suddenly changed his voice: Ronan, have you considered joining Sony Entertainment?
Ronan looked at Chris and asked, Is this your personal idea or Sony Entertainment's idea?
I personally like working with you very much. Chris said vaguely: Sony Entertainment would definitely welcome Relativity Entertainment to join.
Ronan knew that with the increase of Relativity Entertainment's successful movies, it was impossible not to attract the attention of big companies, but he would not leave them any illusions, and said firmly: I have no plans to join any company.
Fortunately, DreamWorks has not yet fallen, and its performance in the past two years has been considered good, and it can still stand in front of Relativity Entertainment for the time being.
Chris sighed and said, Unfortunately, I can't work with you.
Ronan took advantage of the situation and said, It's not as good as this. Chris, how about you join Relativity Entertainment?
Chris smiled: Let's talk about this later.
Just in time, the American staff hired by New Picture Company distributed the information, and Chris took the information and changed the subject: They have prepared quite comprehensively.
Ronan flipped through the materials, and the new screen was indeed well prepared this time. There were relevant data and documents on the script, budget, plan, financing, etc., and even the third-party completions that Oriental movies would never use. film guarantee, all cooperate with Allianz Group,
A third-party guarantee agreement has been reached.
Having said that, the budget was only possible with a third-party completion guarantee.
It can be seen that after the success of Hero, Zhang Guoshi has brought huge international influence, and this influence is not limited to awards, but more of the trust of the market.
This is commendable for an oriental director.
After all, Zhang Guoshi is not the only oriental director who can win awards at the three major European film festivals, but he is the only one who can pre-sell the copyright for North American distribution.
Ronan could tell that New Picture Company had done a lot of preparatory work for this pre-sale, especially after being rejected by him.
Are you going to buy House of Daggers? Chris asked in a low voice.
Ronan shrugged: If the price is right, buy it.
This is a pre-sale of North American copyrights, but the budget is based on bidding.
Not long after, the bidding officially began.
When the American producer who presided over the bidding meeting announced the reserve price of 3 million US dollars, the venue suddenly fell silent, and no one seemed to want to bid.
The base price of the North American copyright is 3 million U.S. dollars, which is definitely a price increase compared to the 5 million U.S. dollars for the international copyright of Hero.
Chris looked at the silent Ronan, swallowed the words, and waited patiently.
Zhang Guoshi kept looking around the meeting room, feeling a little anxious.
If the copyright pre-sale meeting can't sell the copyright or the price is too low, and the news spreads back to the other side of the Pacific Ocean, he will make a joke.
Ronan glanced at Zhang Guoshi and Zhang Baimao, and then scanned the people in the conference room. These people seemed to have a tacit understanding, as if they were using this method to suppress their colleagues in the East.
For the sake of being a hero, Ronan was the first to bid: 3 million dollars!
If no one bids, and the North American copyright can be obtained for $3 million, it is estimated that it will be profitable.
Five million dollars! Chris smiled at Ronan.
What can Ronan say, shrugging slightly at him, before he can continue to bid, the executive of Twentieth Century Fox shouted: 6 million dollars!
This has exceeded the international copyright transaction price of Hero.
After calling for 6 million US dollars, Ronan didn't plan to make a move. After all, martial arts films are just passers-by in the North American film market.
Navas of Lionsgate Films has been in contact with New Picture recently. He thought that the talk was almost done, but he did not expect that New Picture would hold such a bidding meeting.
He also saw Ronan, saw that Ronan fell silent after shouting the price once, and suddenly hesitated, but when he thought of the North American box office of Hero directed by Zhang Guoshi, which was close to 75 million US dollars, his heart became hot again.
This Zhang Guoshi has proven himself in the North American market, which is different from the City of God which hit the box office.
Moreover, City of God has been dropped from the North American theaters, and only received more than 6 million US dollars in the North American box office, which brought considerable losses to Lionsgate. As the direct person in charge, he has an unshirkable responsibility. You must find a way to make up for the loss and prove your ability.
$8 million! said Robert Shea of New Line Pictures.
Tenerio of Bowei International directly added $2 million: $10 million!
The price was shouted out, and the venue fell silent for a moment.
Navas no longer hesitated, and raised the price: 12 million US dollars!
Hearing a bid that was higher than the other, Ronan completely became a bystander.
Chris intends to increase the price, but seeing that Ronan is still unmoved, after a little thought, he gave up the plan to increase the price. Ronan has successfully operated the two oriental martial arts films Crouching Tiger, Hidden Dragon and Hero. When it comes to the understanding of oriental martial arts movies, all the Hollywood people present can't compare with Ronan.
It is better to proceed with caution.
Robert Shea then called the price $15 million!
Chris looked around, Hollywood has its own internal rules of operation, and most companies regard it as an important reference standard, and the director's new film like Hero must be taken seriously.
If he hadn't met Ronan today, he would have fought for it, right?
Bowei International's Tenerio stood up again: $16 million!
This price is already quite high, even exceeding the North American distribution copyright fees of most Hollywood movies.
Navas thought of the offer of 20 million US dollars that the other party wanted to offer when he was negotiating with New Picture, so he was cruel and said loudly: Lionsgate, 20 million US dollars!
Everyone in the conference room looked at Navas. Many people seemed to be in disbelief that the pre-sale of an oriental martial arts film could be sold at such a high price.
Zhang Baimao was overjoyed, the pre-sale in North America alone was enough to recover the production cost...
No matter what you do in the business of this film, you will not lose money.
Lionsgate, $20 million for the first time!
The American producer who presided over the bidding said loudly: The second time for 20 million US dollars! 20 million US dollars, deal! The North American distribution rights of House of Flying Daggers belong to Lionsgate Films!
The staff members in the new picture took the lead in applauding, and there were scattered applause in the conference room.
Ronan glanced at Navas, greeted Zhang Baimao and Zhang Guoshi, and was the first to divorce the bidding venue.
Chris followed up from behind: Ronan, why did you give up after bidding once?
Ronan replied casually: The risk is too great.
Chris made some calculations in his mind. With the copyright fee of 20 million U.S. dollars and more than 10 million U.S. dollars for publicity and distribution, the box office of this film cannot be much lower than that of Hero, so that it is possible to make profits through online and offline.
Seems like a bit of a risk.
Ronan came out of the hotel and came to the car. Just as he was about to get in the car, Chris followed and invited, Sony Entertainment will have a reception at noon tomorrow. Do you have time to attend?
Sorry, my time is not suitable. Ronan also has friendship with Chris, and explained: Tomorrow, the Embassy Pictures will have an internal preview meeting with the cinema, and I must attend.
Chris's heart moved, and he asked, Is it Bourne Shadow 2?
Ronan nodded: Yes, Bourne Shadow 2.
It's already April, and the North American summer vacation of 2003 is coming soon.
(In reality, House of Flying Daggers was released by Sony in North America, and it is said that the copyright fee was 20 million U.S. dollars.)
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