The Best Entertainment Era
Chapter 447: Speaking with the Market
After the Oscar Awards Ceremony, movies that have gained a lot have expanded their screening scale. The next month or so will also be the period when the Oscar effect is strongest.
Every movie that wins an important award has a huge investment in public relations and publicity. Of course, they want to recover the cost as soon as possible and get enough profits.
This Oscar game, until the final stage of playing, still has to use commercial benefits to speak.
The biggest winner is Miramax. After winning the best picture award, the number of theaters for Chicago, which was released as early as December last year, once again expanded to nearly 2,500 theaters, and the box office bucked the trend for six consecutive days. In the weekend after the Oscars, it even broke through more than 12 million U.S. dollars.
The North American box office of this nostalgic musical is close to 170 million US dollars.
The film Chicago also created the North American box office record for a single film by the Weinstein brothers since they started filming.
From Moulin Rouge to Chicago, musicals also experienced a brief resurgence.
City of God released by Lionsgate has also expanded its screening scale, but the film did not win the best foreign language film award. It is impossible for the theater to invest too much resources, and the number of North American screening theaters has only expanded to more than 600.
Subsequently, City of God also used the most authentic and incomparable market data to prove that it did not have the value of continuing to expand its screenings.
The weekend after the Oscars, the film grossed $680,000 in just 663 theaters.
The box office of a single theater on weekends is only a little over US$1,000. The theater also needs to survive, and the return on investment must be considered. Even if City of God is a recognized good movie, there is no chance of expanding its screening.
Today, the film's North American box office is just over $3 million.
City of God once again proves that there is often no necessary connection between good movies and market returns.
Lionsgate's high investment in City of God is very likely to lose everything.
This also reminded Ronan again that some classic movies in his memory may not be projects that can bring in high income, and may even be money-losing products that vomit blood at a loss.
The screening of Hero in North America is gradually coming to an end. The North American box office has accumulated 68.9 million U.S. dollars, and it is easy to exceed 70 million U.S. dollars.
In addition, the combined global box office of the film is close to 180 million US dollars. Even if the box office in the eastern market is excluded, the profits that Hero can bring to Embassy Pictures are still quite objective.
Since Eastern film companies do not have international distribution capabilities, most of the profits generated by Hero fell into the hands of Embassy Pictures.
The DVD of this film has also arrived in North America from the East, and it will only be available for sale after the film is released and the first round of TV airing.
After the Oscar night, Yu Jiaolong took the initiative to contact Ronan, emphasizing the discussion between Zhang Guoshi and Navas of Lionsgate.
Zhang Guoshi plans to continue shooting martial arts movies.
Ronan recalled it, and if he remembered correctly, it should be the House of Flying Daggers.
If Zhang Guoshi and Zhang Baimao are willing to sell the international rights of Heroes to the embassy film industry with the copyright fee, he may take the initiative to contact the new picture.
But it's impossible to think about it. Hero is a big hit at the box office. Even if these two are fools, they know that they are up for grabs.
Ronan does not intend to interfere with Zhang Guoshi's negotiations with Lionsgate Films, and they will cooperate if they are willing to cooperate.
For the three oriental martial arts films with international influence after the new millennium, Hero is not as good as Crouching Tiger, Hidden Dragon, and House of Flying Daggers is far inferior to Hero.
Ronan specifically made people notice that Zhang Guoshi was indeed in contact with Lionsgate.
He didn't care about other things, his own work was more important.
Robert Iger is responsible for the day-to-day operations and management of Relativity Entertainment, and Ronan's main energy is on the crucial film and television projects.
Sand Sea Entertainment has negotiated an actor contract with Tobin Bell,
This older actor, who was not much better off than an extra, signed an eight-film contract with Shahai Entertainment without hesitation in the face of money and roles.
With Tobin Bell joining the crew, all the actors of Chain Saw were in place, and Ronan rushed to Warner Studios and had another talk with Wen Ziren.
The film will start shooting next week. Wen Ziren stood in the studio, looking at the dark warehouse set, said: The budget is very sufficient, and I can finish shooting within a month.
Ronan nodded slowly. With a production budget of 1.5 million US dollars, this small-budget horror film was more fully prepared from the beginning of planning.
The release time has been set, it will be in August this year. Ronan said.
Wan Ziren seemed a little anxious: Actually, I can finish all the productions before May.
Ronan smiled, and said: Embassy Pictures needs to find a timetable with relatively weak competition and a suitable time, and also needs to do some preparations for publicity and distribution.
He has also gone through this stage and understands the mentality of expecting success: James, don't worry, keep a stable mentality, and you can complete a good enough movie.
Wen Ziren said seriously: I understand.
Having been in Los Angeles for so long, he knows very well that Saw is the last chance and the only chance.
He screwed up this film project, and it is impossible for other film companies to dare to use him in the future.
Ronan encouraged: I have always believed in your ability, and I believe that you can bring a masterpiece to Relativity Entertainment!
Wen Ziren has a deep sense of being recognized: I will definitely do my best.
It is not only for their own development, but also for the support and trust of the other party.
If you don't come to Hollywood, you can't understand how difficult it is for a Chinese to get ahead in this circle.
Like those white directors, as long as they achieve 80% or 90%, they may get 100% return, and if he wants to get 100% return, he must achieve 200%.
Wen Ziren knew that he was lucky to meet such a film company owner who treated Chinese directors equally.
Leaving the Chain Saw crew, Ronan went to the Mean Girls crew next door. This crew has already started shooting interior scenes. Director Mark Waters has already gone to New York with some people to prepare for the exterior scenes. .
I've got a bit of a delay here in Los Angeles.
On the set, Cody Horn, who was still in Los Angeles, said to Ronan: I will go to New York in two days.
This is not particularly beautiful, but a mature, smart and well-born girl who has left an extremely profound influence on Ronan.
Ronan nodded and asked, How are you doing on the set?
Kotie Horn smiled suddenly: This crew is so interesting.
Ronan was a little puzzled: What happened?
There are too many pretty girls in the crew. Kotie Horne shrugged, Not counting me, I'm not too pretty.
Ronan shook his head: You are too humble. Beauty is not only about appearance, but the fusion of appearance and temperament. Cody, you are no worse than anyone else.
Kotie Horn smiled: Is this a compliment?
Ronan shrugged: I'm just telling the truth.
Cody Horn returned to the topic and said: Where there are many beautiful girls, there will always be a lot of inexplicable troubles. It is also very interesting to watch them fight back and forth.
You didn't participate? Ronan asked specifically.
Cotie Horn couldn't help laughing: Do I need it? I'm a bystander, watching it from the audience's point of view is more exciting than the script, which is also a pleasure.
Hollywood production crews have never been peaceful. Ronan is well aware of this, and he also knows that the more women the crew has, the more troubles they will have. He asked, Who has the upper hand.
Kotie-Horn said with a smile: Your heroine looks petite, but she is very powerful, and with the support of the director and production manager, the other girls can't take advantage of it.
Ronan thought for a while and said, If Amanda is in trouble, you can help when you can.
Cotty Horn didn't refuse, and said, You are the boss, and I'm working for you, so I'll listen to you.
Ronan was about to leave: Kodi, when you come back from New York, I'll treat you to dinner.
The crew of Mean Girls has gathered too many good-looking actresses. On the list of actors approved by Ronan, in addition to Cody Horn and Amanda Seyfried, there are also Rachel McAdams, Liz- Kapan and Tina Fey et al.
It's strange that these women gather together in the same crew and don't fight openly and secretly.
Hollywood has recognized that the competition between women is more sinister and cunning than that between men.
In the afternoon, Ronan went to Sofia Coppola's studio to have a look. Lost in Translation had been filmed, and the crew had returned to Los Angeles in early February, and they were intensely engaged in post-production.
The Embassy Pictures won the entry ticket for the Cannes Film Festival in May for Lost in Translation last year, and must complete all post-production before May to catch up with the Cannes Film Festival.
Sofia Coppola was nervously busy with editing. Ronan didn't stay in the studio too much, but just watched the samples that would be edited, and then left quietly.
The sample is almost the same as the beginning of the previous film, and Scarlett Johansson's curvy buttocks are eye-catching.
Now Scarlett Johansson, except for being a little short, is the best choice.
Simply a natural stunner.
Sadly, Ronan didn't meet Scarlett Johansson at the studio, but she was sure to attend the premiere of Lost in Translation at the Cannes Film Festival.
The film's North American release is scheduled for December.
Embassy Pictures' release plan for this year, starting with The Bourne 2 in May, will release films basically every month, and even two films will premiere in certain months.
While Relativity Entertainment pursues a high-quality film strategy, the number of high-quality films each year is also increasing with the company's strength and experience accumulation.
After Oscar, Ronan was very busy, and Zhang Guoshi and Zhang Baimao came to him suddenly.
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