The Best Entertainment Era

Silicon Valley is located in the south of the San Francisco Bay Area. In the past two years, it has gradually become the pioneer and center of high-tech innovation and development in the world. Its area includes a valley about 25 miles long from Palo Alto to San Jose.

In 2003, a company called Netflix in San Jose had just completed its relocation. It moved out of the old bank branch office area with increasingly narrow space, and leased an entire small office building nearby as the company's new office area and storage area.

At the same time as the relocation, all aspects of the company's work did not fall behind. Joel Meyer's market research department was scattered all over the United States to face Netflix users directly and collect their opinions and usage of the website.

Joel Meyer, as the director of the market research department, is more in San Jose to coordinate the overall situation, but he also takes time to go down to the front line in person to visit new customers near the Bay Area.

Having visited a client in San Jose that day, Joel Meyer took advantage of some time at noon and entered a famous coffee shop near Silicon Valley to take a break.

Hello, Mr. Meyer.

He is a regular customer here, and the waiter hurried over to say hello: What do you need?

Joel Meyer said, Latte, same as before.

The waiter smiled and said, Okay, just wait a moment.

Joel Meyer walked towards the booth where he usually sat, and after a few steps, he suddenly saw a familiar face. Reed Hastings was drinking coffee and reading the newspaper, seemingly very leisurely.

Although the company was founded by Mark Randolph, Reed Hastings, as the only angel investor in Netflix, can also be said to be one of the creators of Netflix.

And he also joined the company when Reed Hastings was in charge of Netflix.

Now that you have met, always go over and say hello.

Joel Meyer saw Reed Hastings, and Reed Hastings saw him.

Seeing that Reed Hastings' eyes fell on him, Joel Meyer hurried over and said, Hello, Mr. Hastings.

Reed-Hastings smiled and said, Hello, Joel. Don't be so alien, call me Reed.

Joel Meyer thought that his boss had become Ronan Anderson, so he followed the words of Reed Hastings and said: I didn't expect to meet you here, Reed.

Very busy recently? Reed Hastings looked at Joel Meyer without any trace, and pointed to the opposite side of himself: If you don't mind, sit down and chat.

The other party invited, and Joel Meyer did not refuse. Laka sat opposite Reed Hastings and said, Thank you.

Reed Hastings put away the newspaper in his hand and asked, Are you still on Netflix?

Yes. Joel Meyer said simply: I am currently the director of the market research and consulting department.

Reed Hastings asked curiously: Is this a newly established department?

Joel Meyer said with a smile: It was just established at the beginning of this year, and it mainly deals with users.

The other party is no longer a member of the company, so he still pays attention to certain words and won't go deep into them.

Reed Hastings whispered in his heart: I didn't expect Netflix to persist!

I'll go back and have a look when I have time. Reed-Hastings thinks he still has feelings for Netflix: After all, this is the child I raised with my own hands.

Joel Meyer didn't move, and couldn't help complaining in his heart: You sold your child to Ronan Anderson a long time ago!

Although he spent more time under Reed Hastings than the new boss Ronan Anderson, Joel Meyer has already stood on the side of the new boss.

The new boss is his boss.

More importantly, the kid from Netflix was immortal in the hands of Reed Hastings, but thrived in the hands of Ronan Anderson.

Joel Meyer still maintained a polite smile on his face: Reed, the company has changed location, and is no longer in the original industrial park.

Reed-Hastings asked: Where did it go?

According to the situation when Netflix was sold,

The operation of Netflix will become more and more difficult. Could it be that Netflix is ​​so difficult that it can't even stay in an office area with such a cheap rent?

Joel Meyer said: Not far from the industrial park, the original office building of Coleman Semiconductor.

Reed-Hastings asked immediately: The five-story office building?

That's the one. Joel Meyer said simply: This building is not too big, and the company has rented it all out.

Reed Hastings frowned slightly, not quite believing Joel Meyer's words, how could this be possible?

The five-story office building is indeed not that big, but the overall area is ten times the size of Netflix's original office area plus storage area.

From the point of meeting, Reed Hastings immediately understood one thing: Netflix performed well this year?

With the thought in his head, Reed Hastings still couldn't believe it, a year after he sold Netflix.

You know, a year ago, he was worried about how to sell Netflix!

After searching for so long, I found Ronan Anderson, who was taken advantage of...

Reed-Hastings tentatively asked: The company is developing well.

Very good. Joel Meyer said appropriately, Not only did we move to a new office, but we also got a $40 million loan from Bank of America...

Reed Hastings wonders if he heard it wrong: A $40 million loan? How is that possible?

Why would he have sold Netflix if he could get a $40 million loan from the bank?

Joel Meyer said: How is it impossible? Ronan Anderson has long-term cooperation with Bank of America, and Netflix's performance last year turned into a profit. Fei’s annual profit is still US$4.5 million! The company has unlimited prospects and is developing rapidly, how could the bank not borrow money?”

These words surprised Reed Hastings even more than before.

Did Netflix turn a profit?

How did it turn a loss into a profit?

It was a mess last year, and the capital chain would be broken every minute, but it only took one year to turn losses into profits?

Are Ronan Anderson and his Relativity Entertainment Group really that good?

Reed Hastings looked at Joel Meyer carefully. Although he didn't want to believe this, his reason told him that there was no need for Joel Meyer to lie about this kind of thing.

The waiter brought coffee at this time. Joel Meyer came to take a rest, and he had to study the customers who visited in the afternoon. Since he had already greeted Reed Hastings politely, there was no need to stay here. He bid farewell and went to the booth in the corner with his coffee.

Reed-Hastings is in a very complicated mood. Since he sold Netflix, he has not paid attention to it deliberately. He did not expect that Netflix has undergone earth-shaking changes.

But he has no regrets. As a business elite, he will not be annoyed by this kind of thing. After all, it is not very rare in the business circle that the company changes its owner and regains its vitality.

In fact, as one of the founders, he also hopes that Netflix can continue to survive instead of closing down.

Reed-Hastings just can't figure out why Netflix got out of the woods so quickly?

Could it be that Ronan Anderson is showing the way for Netflix? Better to be the boss of Netflix than yourself?

Can the Hollywood platform play a huge role in promoting Netflix?

These are unknown, but Netflix, the child born from him, may be able to achieve the original planned destination, and maybe it may really be able to subvert Blockbuster.

Reed Hastings sighed, what he didn't do, who can say that Ronan Anderson couldn't do it?

After drinking a cup of coffee and ordering some simple meals, Joel Meyer studied user data while eating, stayed in the coffee shop for an hour, and started his afternoon work.

What Joel Meyer likes most about Netflix is ​​that it provides daily data on who his customers are, where they live, how often and when they shop and rent on Netflix, and what movies they choose And what is the film and television drama.

Any user who has consumed on the Netflix website is extremely valuable. If they want to develop them into long-term users of Netflix, the market research department must hit the key point and end the habit of these people renting movies on Blockbuster.

Since the beginning of last year, Joel Meyer and his staff have been calling new users of the site, asking them how they are using the site, why they clicked on something, why they signed up on one day and not another, etc. .

If the time is right, you will take the opportunity to make a request for a door-to-door visit.

Joel Meyer is a firm believer that communication on the phone is never as smooth as face-to-face communication.

Fortunately, as long as the phone line goes well, many clients will agree to a door visit.

Then, Joel Meyer and his staff will rush to the customer's home with small gifts and coffee specially bought from Starbucks to observe how users search for movies on the Netflix website, how to choose their favorite DVDs, and so on.

These first-hand materials have become extremely important reference data for Netflix.

Looking at Blockbuster's terrible service, Joel Nair feels that their work and the Netflix website are spreading the gospel for the majority of video users.

Although Blockbuster's dominance will not change immediately, Netflix is ​​undoubtedly on the right path.

Joel Meyer is passionate about visiting users, and the field development over the past few months has been rapid. He has many ideas about how Netflix should improve its website. The male users who are well-educated and from good backgrounds have many ideas, some of which are quite good .

Through interviews, it was found that movie fans are increasingly satisfied with the services provided by Netflix.

However, Joel Meyer is very clear that Netflix still has a long way to go.

Most of Netflix’s users still rent movies from chain stores such as Blockbuster, Hollywood Video and Movie Library, and their consumption habits for many years cannot be completely changed in a short period of time.

But the future belongs to Netflix!

Joel Meyer thought of a sentence that the new boss Ronan Anderson said at the company's New Year's meeting-the Big Macs of the past are not as witty and flexible as the rising stars!

The genius remembers the address of this site in one second:. Mobile version reading URL: