The Best Entertainment Era

Footsteps sounded, and Connie, who was sitting in front of the president's office, raised her head, and saw the receptionist walking over accompanied by an old-fashioned oriental man.

There was an interpreter accompanying the mature man. Before the receptionist could speak, the interpreter caught the eye of the Eastern man and said first, Miss Connie, Director Zhang wants to see Mr. Anderson.

Connie recognized who the Eastern man was, immediately asked Ronan, and then led him into the office.

Director Zhang. Ronan shook hands with the other party very politely, without needing an interpreter, he said directly in Chinese: Didn't you go back to China?

Hero is about to be released on the other side of the Pacific Ocean, and the distribution in the East is all done by themselves.

Director Zhang showed a simple and honest smile on his face: There is something temporary, the ticket has been changed, and I will go back the day after tomorrow. There is still some time before the release, so I can make it in time.

Ronan could guess that this person should be obsessed with Oscar and worried about North America.

Others don't know, but he knows how deep the other party's Oscar complex is.

Don't worry about the overseas distribution of Hero. Now that Ronan has obtained the international copyright of this film, he naturally wants to maximize his benefits: When the nomination list for this year's Oscars is announced, the film will be released around the world one after another.

Director Zhang tentatively asked: Is there a high chance of winning the Oscar for Best Foreign Language Film?

Seeing his look full of expectations, Ronan didn't want to say some nonsense: No one can guarantee the best foreign language film award. Even if all the work is done well, it depends on luck. But the best foreign language film nomination is still very promising. of.

Director Zhang hasn't been in the film industry for a day or two. Who can guarantee such a thing as winning? He came to the door today mainly for another matter.

Mr. Anderson, Hero has just been released in North America. Isn't it a little short of ten theaters? Director Zhang obviously had a little opinion: The influence that this can produce is too small.

The international distribution rights of Hero were sold to the embassy film industry, but it does not mean that the international distribution has nothing to do with him. The profits generated are indeed irrelevant, but it can bring real fame!

As long as the film is a big hit internationally, he will definitely dominate the domestic market.

But in the first ten theaters in North America, how much can the box office sell? When the data is transmitted to China, others will not care about the number of theaters where it is shown. They will only say that your film, Lao Zhang, only sold tens of thousands of dollars in North America for a week...

It doesn't look good, and it doesn't sound good.

People from other North American film companies would not be able to understand this mentality at all, but Ronan could guess a thing or two, and said, Director Zhang, we must take a long-term view. Control word-of-mouth with point-of-view, most word-of-mouth marketing, wait for the Oscar nomination for best foreign language film, and then expand the screening...

Director Zhang wanted to say something, but Ronan raised his hand to stop him: Mr. Zhang, if Hero can be nominated for Best Foreign Language Film, the others are nothing.

It's all the same as Infernal Affairs. Director Zhang hasn't given up yet.

Ronan simply said: Let's put it this way, in the internal evaluation of the Embassy Pictures, the market size of Infernal Affairs and Hero is completely different. If Infernal Affairs is one star, Hero is four stars. Embassy Pictures made the most common release plan for Infernal Affairs, which is no different from small independent productions bought for tens of thousands of dollars from Eastern Europe and Central Asia. Unlike Hero, we treat Hollywood first-line productions accordingly The way to do prize distribution.

Director Zhang was a little anxious, thinking that the North American data of the film would be better, which would not only bring him more prestige, but also boost the domestic box office.

But Hollywood's distribution and awarding are completely different from those in China, and they can only follow the distributor's operations.

After chatting for a few more words, Director Zhang took the initiative to bid farewell and left, intending to return to Los Angeles immediately after the premiere in China and the most important promotional activities are finished.

Even if it can get an Oscar nomination for best foreign language film, it is worth it.

Ronan did not deceive that Director Zhang,

Hero and Infernal Affairs enjoy very different treatment in Embassy Pictures.

The latter has very limited value in the North American market.

In mid-December, Infernal Affairs was promoted to North American theaters by the Embassy Pictures. Considering the type and audience of the film, the 8 theaters that were released in the first week were all near Chinese-inhabited areas in the United States.

Even so, the performance of the film is very mediocre. In the first three days of the weekend, only US$25,680 was earned, with an average of more than US$1,000 for a single venue.

Such box office results also mean that Infernal Affairs does not have any chance to expand its screenings, and it will be released after staying in the theater for three or four weeks.

The most optimistic estimate of Embassy Pictures is that the North American box office of this film will be around 150,000 US dollars.

If you want to make a profit, you have to rely on offline operations.

The xenophobia and cultural barriers in the North American market are very obvious.

Ronan has always been very clear that the greatest effect of Infernal Affairs on Relativity Entertainment lies in the reshoots.

In fact, the release of Hero is similar to Infernal Affairs. Except for a few spot screenings dedicated to the judges and film critics in the early stage, the other theaters are extremely close to the Chinese community.

The embassy film industry has already taken the lead in expanding the screening scale. After the Oscar nomination list is announced, no matter whether Hero is nominated for best picture or not, it will definitely expand the screening.

Most of the theaters that are planning to expand screenings are also centered around the Chinese community.

After all, this film is not Crouching Tiger, Hidden Dragon. The largest audience is still Chinese audiences gathered all over North America.

Distribution must be targeted, and you can't do things by imagination. Embassy Pictures has done a lot of market research, and then formulates a distribution plan according to the actual situation.

For a film like Hero, regardless of the actual situation, if the theaters won are used in places far away from the Chinese community, they may rush to the street and vomit blood.

Before Christmas, the first weekend screening of Hero ended, and the first weekend screening of City of God also ended.

In fact, the distribution strategies of these award-winning films are basically the same.

Boss, I got it! I got the statistics!

In the office area of ​​Lionsgate Films, a young man wearing glasses walked into Navas's office quickly and said, The statistics just finished!

Navas temporarily put down the work at hand: These art theaters are troublesome, and the statistics are not as convenient as commercial theaters.

In fact, many art theaters only have a single theater, or even only one hall in the theater, and the related facilities are not advanced. In terms of data statistics and networking, it is even incomparable with commercial chain theaters with deep pockets.

But it is not easy for art theaters to survive. It is already good to have so many theaters insisting on showing art films, and we cannot ask for more.

Navas took the report, glanced at it, and said, US$1,652.14 million? Not bad, it's a good start.

Calculated in this way, the average single-tube box office is as high as 1.65 million US dollars!

Although it is incomparable with Chicago, which is a film that is screened at a price of 10,000 US dollars in a single theater, City of God is a Brazilian film after all. It can be said that Lionsgate has achieved such results in North America. achieved initial success.

By the way, Lindner. Navas asked again: Do you know the results of Hero released by Embassy Pictures?

Lindner had just read the relevant statistics last weekend, and still had an impression, and said: Hero also started to be screened in 10 theaters, and it got more than 280,000 US dollars last weekend. Yes, 2.89 million US dollars for a single theater.

What? Navas's first reaction was disbelief, and he said with doubts: An oriental movie, the average single screening score can be 2.89 million US dollars? Are you kidding me?

Lin Nad, the man with glasses, didn't know what to say.

Navas reacted quickly: Is this true?

Linnard can only tell the truth: Yes, the single-house box office of Hero is 2.89 million US dollars.

Navas couldn't understand at all: How could this be? How could it be better than the box office performance of City of God?

Although this is just a screening, it can also explain some problems.

Linnard lowered his tone and tentatively said, Maybe...maybe it has something to do with the distribution strategy of the Embassy Pictures.

Navas looked at him curiously, Linnad coughed lightly, and continued: It is said that the Embassy Pictures has contacted some movie theaters specifically for Hero, except for two theaters that are convenient for the judges, media and critics to watch, The rest are next to the Chinese community.”

He looked at Navas and continued: Chinese people like to live together in groups. In this way, Hero will have a stable source of audience.

No wonder. Navas nodded slightly: Ronan Anderson has done a lot of preparations.

In contrast, the on-demand theaters of City of God cannot be so targeted, which is also the unique advantage of Hero.

Navas waved his hand: Okay, go get busy.

When Leonard left, Navas couldn't help but fell into thinking. Even if Hero has a natural advantage and can get such a good box office result, I am afraid that the quality of the film cannot be ignored.

There have been quite a few discourse films screened in North America in the past, but how many of them did well at the box office?

Could it be that Ronan Anderson bought another film with unlimited commercial potential?

As soon as City of God was screened, it was pulled away by Hero...

Navas shook his head and changed his mind. After all, the two films are on the route of winning awards. It is too early to say who is superior and who is inferior. Only after the Oscars have results and the film is expanded to be screened can they truly show their respective strengths. market profitability.

City of God may not be able to overtake Hero.

After all, Hero is completely different from Crouching Tiger, Hidden Dragon. It's impossible for Ronan Anderson to make another Crouching Tiger, Hidden Dragon, right?

Then he shouldn't invest in filming and production in the future, just go to the east to buy the film and distribute it...

The awards season has just begun. In the past, many films were screened well, but after the expansion of the release, they completely hit the street.

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