The Best Entertainment Era

Sitting at the conference table, Marie-Claire flipped through several drawings, and finally settled on the one of the heroine.

With a long nose and a big head, even though the drawing was a bit bad, she could tell at a glance that it was an anthropomorphic cartoon pig.

Is this an animated short about pigs?

In fact, it doesn't matter what to make, it depends on the company's plan, which is just a work for them to practice.

Ronan said simply: What I provide is only the character design and general image. The specific work needs to be done by you. We will discuss it after making a plan.

Chris Leonard said, Yes.

Ronan added: I've asked the screenwriter department to design the specific story. You should pay attention to the character of the character. This is a pink pig named Page. In terms of character, he is generally self-respecting, arrogant and self-willed. Girls her age are the leaders.

He thought for a while: The name of the short film is Peppa Pig.

No one else has an opinion.

Eric Veron has been looking at the character design. There are only four main characters, Daddy Pig, Mummy Pig, Page and George.

A typical family of four, the setting is a typical American middle-class family.

Ronan looked at the time and said, That's it for now, if you have any questions, communicate with me in time.

At the end of the meeting, everyone left the meeting room one after another.

Ronan didn't stay long, and made an appointment with Hans Zimmer in the evening to discuss the soundtrack for Pirates of the Caribbean by Hans Zimmer's team.

As for Peppa Pig, it's just a short film for the time being, just leave it to Chris Leonard and the others.

After the short film comes out, it’s not too late to consider the following animation episodes. This kind of animation is much easier to make than animated movies, and it can also be used as a work of practice in the early days of the animation production department.

Ronan has already made some changes to the setting, and changed it to the American version. If he can get an Oscar nomination or award for best short film, the promotion will be smoother later.

The content of the animated short film reflects the warmth of the family. If the animated series is actually released in the future, it will be seriously childish.

The animation production department always has to hone their skills before making a high-input animated feature film, and they have to invest money no matter what. However, this animation has limited investment, and even if it fails, it will not cause much loss.

In case it works...

In the previous life, this was one of the most profitable animation series in the world after entering the new century.

It is said that the annual revenue is more than one billion US dollars.

And compared to the team that worked on Peppa Pig in the previous life, Relativity Entertainment's resources are much richer than them.

This is where the advantage lies.

Before Ronan decided on this plan, in addition to the U.S. Copyright Office, he also commissioned the British branch of the Embassy Pictures to do the same pre-inquiry work. There is no related copyright registration of piggy-type animation works or dolls.

In the next week, he will send Dana's lawyers to carry out relevant copyright registrations in the United States, the United Kingdom, Canada, New Zealand, Australia and other countries and regions.

If similar works come out later, it will infringe the copyright of Relativity Entertainment.

Ronan just made character settings, and the specific story writing was handed over to the screenwriting department.

Peppa Pig needs correct values ​​that are very in line with the aesthetics of mainstream society. Ronan sometimes feels that there is a problem with his three views, so it is better not to participate in the value setting of this kind of children's works.

In fact, at the beginning of contacting the animation production team, he was already thinking about Little Pig Page.

Ronan also hopes that this piggy with dividends will be able to rejuvenate the brilliance of his previous life.

Peppa was definitely the most popular pig in the world in his previous life.

Even, there is a tendency to become an abnormally terrifying IP with derivatives such as Winnie the Pooh and Hello Kitty.

At that time, Peppa Pig became a real popular fashion queen, covering everything from plush dolls, watches, tattoo stickers, car stickers to backpacks and slippers.

In society, I am Paige, Zhuhong makes a lot of money.

Of course, recruiting an animation film production team to spend a long time on Peppa Pig must be a waste of resources. Ronan will then ask Shahai Entertainment to recruit some people. The team took over the series.

There is also Page's dubbing, which should also be carefully considered. In the previous life, the little British girl called Page's dubbing and earned tens of millions of pounds.

Find a girl with a distinctive voice and sign a long-term contract.

In the evening, Ronan met Hans Zimmer himself at the Burbank Business Club, and personally sent him an invitation for the soundtrack of Pirates of the Caribbean.

The agents of both parties have been in contact with each other before and basically reached an agreement. This meeting went very smoothly.

Hans Zimmer is one of the highest paid soundtrack composers in Hollywood today, and Ronan paid him and his team a whopping $300.

That is, John Williams and his soundtrack team are paid more than Hans Zimmer.

With the $3 million remuneration in front of him, Hans Zimmer didn't have any problem with the pirate movie being over.

Anyone who knows a little bit about Hans Zimmer will know that Hans Zimmer may not be the best soundtrack composer in Hollywood, but he is definitely the best soundtrack businessman in Hollywood.

It's not just that Hans Zimmer's fees are high, but also that Hans Zimmer's style is very suitable for the needs of commercial films.

There have always been anti-Zimmer factions in the Hollywood industry. They criticized Hans Zimmer's soundtrack for being too stylized and lacking in artistic content, turning musical artworks that can be on an equal footing with movies into cheap commodities.

But in Ronan's eyes, these are advantages instead, which meet the needs of film marketing.

During the contact with Hans Zimmer, Ronan also realized Hans Zimmer's positioning of film soundtrack.

Hans Zimmer is well aware of the needs of today's directors for picture music: almost every work accurately reflects the integration of sound and picture, especially in the field of commercial films.

Coupled with the power of special effects in movies today and the improvement in emotion compared to previous images, it is true that movie music no longer needs the satisfaction of the creative mode of the past.

It can be said that Hans Zimmer's style positioning is very in line with the needs of the development of the film industry.

This method of creating music with specific emotions in a specific picture is undoubtedly the most needed model for commercial films today.

Moreover, the relatively low cost and super high efficiency of Hans Zimmer's soundtrack are also important factors that producers cannot ignore.

Otherwise, there will not be a situation where commercial soundtrack artists represented by Hans Zimmer are popular, but the old school who is still obsessed with the golden age and unwilling to follow the development of the times will gradually be eliminated.

In fact, most people like Ronan don't understand the art of film soundtracks, so they think that the soundtrack is good, fits the scene of the movie, and can mobilize emotions, so it is a good soundtrack.

Just say Hans Zimmer, the soundtracks of The Lion King, Into the Island, Pirates of the Caribbean, The Dark Knight and Interstellar are all classics.

In particular, the soundtrack in Into the Deadly Island was also cited as Dead Prelude by game fans on the other side of the Pacific Ocean.

Of course, no one can deny that Hans Zimmer's soundtrack is sometimes too watery.

When Ronan met Hans Zimmer in person, he also wanted to remind him to pay attention to this cooperation and show a normal level.

In a way, Hans Zimmer is a bit like Nicolas Cage, amazing when he is high, but terrible when he is paddling.

I hope this is the beginning of our successful cooperation. Pirates of the Caribbean has planned a trilogy, and Shahai Entertainment will have a series of big productions in the future. Ronan said to Hans Zimmer seemingly casually: I am very happy Appreciate your style of scoring and hope to hear a masterpiece again.

Hans Zimmer is a soundtrack engineer, but he is also a businessman. Hearing what Ronan said, he immediately paid more attention to this cooperation, and said: Mr. Anderson, don't worry, my team and I will do our best.

Ronan added: I believe in Mr. Zimmer's level of ability. The music of The Lion King is impressive and unforgettable.

Hearing Ronan mentioning The Lion King, Hans Zimmer couldn't help asking: Does Pirates of the Caribbean need to sing a genre theme song? I can prepare in advance.

Ronan thought for a while and said, You create an ending song that fits the style of the overall soundtrack, and has the momentum of a Caribbean storm.

Yes. Hans Zimmer responded immediately, and then suggested: The film is a story that takes place in the Caribbean. I have already made a preliminary plan for the style of the soundtrack. It is best to choose a Latin singer for the theme song. Sing.

This was a suggestion from a professional, and Ronan attached great importance to it, saying, I will look for suitable candidates.

After the meeting was over, Ronan left the clubhouse, and on the way back to the manor by car, he carefully considered Hans Zimmer's suggestion.

Who would be suitable for a Latin-type singer to sing the theme song?

Who is the most famous Latin singer in North America today? In Ronan’s impression, the male is Ricky Martin. Ricky Martin’s performance of The Cup of Life at the Grammys two years ago was praised by the media as one of the best live performances in the history of the Grammys. .

For a female singer, it seems to be Jennifer Lopez, right?

But for Jennifer Lopez, Ronan is still stuck in the cognition that people are popular and songs are not popular.

No matter now or in his previous life, James Lopez is quite well-known as a star, but Ronan has never heard of a representative song.

Perhaps he was ignorant.

These two people are not very suitable, the former is not very developed in the United States, and the latter is notoriously difficult to deal with.

After returning to the manor, Ronan suddenly thought of a suitable candidate. At a party not long ago, he met a Latin female singer. Shakira not only had a good chat with him, but also left her contact information.

If he hadn't met Avril Lavigne later, Ronan would not have forgotten about Shakira.

It seems that this Latin queen is quite powerful.

When he thought about it, he did it. After going to work the next day, Ronan called Shakira and tentatively invited her to join the crew of Pirates of the Caribbean as the singer of the ending song.

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