The Best Entertainment Era

Another negotiation with Hollywood Video Company ended, and Stuart Coleman returned to Rio's office with a very ugly face. Hollywood Video Company bit down on the bid of 80 million US dollars and refused to pay another dollar!

And that's not the worst.

Just when he was at work today, a staff member of Relativity Entertainment called and informed him that Netflix had given up its plan to acquire REO.

As a result, Rio only left Hollywood Video as a potential acquirer.

With no competitors, how can you charge a lot for Hollywood video?

Rui Ou can not sell, but if not...

Stuart Coleman is very aware of Ruiou's situation, and if he keeps it in his hand for one more day, he will suffer an extra loss.

Not to mention that other shareholders of the company have been urging, and he, the largest shareholder, can't bear it.

It was really a serious mistake to take the step of Internet video rental at the beginning. The investment was like a bottomless pit, but the output was like a baby peeing.

Netflix is ​​also in this business. Is there an essential difference between DVDs and videotapes? They will be finished sooner or later, right?

This withdrawal call made Stuart Coleman very hurt, and it also disrupted the plan that he thought would be more profitable, so he inevitably complained in his heart.

Stuart Coleman thought for a while, then called Ronan Anderson.

Hello, I'm looking for Mr. Anderson. He heard a woman answering the phone: I'm Stuart Coleman from Rio.

Before long, a familiar man's voice came from the phone: Hello, this is Ronan Anderson.

Stuart Coleman said: Hello, Mr. Anderson. When I first got to work this morning, I received a notice from your side saying that the negotiation with Ruiou is going to be suspended?

Yes. The voice in the receiver was flat: This is my decision.

Hearing this, Stuart Coleman couldn't help muttering in his heart: You were the one who came to the door and said that he wanted to acquire Rio, and you were the one who stopped the acquisition of Rio. Can you be a little creditable? Can it have a beginning and an end? If you give up halfway like this, can you make a big career out of it? Sooner or later you will go bankrupt!

Stewart Coleman hasn't given up yet.

With a hearty laugh, he said: Mr. Anderson, as far as I know, Netflix really needs film and television rental and sale copyrights, right?

As the acquired party, he had a detailed understanding of the other party: I have spent twenty years building Ruiou's film library. In the entire North American video tape industry, the number of rental and sale copyrights is in the forefront. You can't find Bi Rui Ou is more suitable for Netflix's company...

A sudden voice over there interrupted his words: Mr. Coleman, I can only say sorry for disturbing your company.

This is very polite, but it is not pleasant to Stuart Coleman's ears: Mr. Coleman, I have found a more suitable way to obtain copyrights. Netflix has already negotiated with the film companies headed by the six major Hollywood companies. The first copyright licensing agreement has been reached, and the second negotiation will begin next. In addition, Netflix is ​​also negotiating with multiple film companies in South Korea, Japan, and India, and will successively obtain film authorizations from multiple overseas countries.”

Stuart Coleman's face became more and more ugly. If what Ronan Anderson said was true, there was really no need for Netflix to acquire Rio.

I still have work to do, so let's leave it at that for now. The voice from the receiver was still very polite: I hope we will have the opportunity to cooperate in the future. Goodbye, Mr. Coleman.

Goodbye. Stuart Coleman hung up the phone.

Then, he stood up, took a few steps back and forth in the office, turned around and came to the window, and stood there with his hips akimbo, feeling indescribably depressed.

This Ronan Anderson and Relativity Entertainment really don't give credit at all!

Can't hold on for a while longer? Jumping out suddenly, jumping away suddenly, giving people hope, and then disappointing people, is too careless!

Stuart Coleman frowned suddenly, went back to his desk, picked up the phone to make a call, and then began to wait patiently.

At noon, he received a definite reply. Robert Lee of Relativity Entertainment had been in contact with Hollywood film companies and had already reached licensing agreements with several film companies. It is said that the contact has never stopped.

Netflix just reached an agreement with film companies in island countries and South Korea some time ago, and obtained the relevant authorization...

Stuart Coleman suddenly thought of one thing: this is going to be passive.

It appears that the only potential acquirer left is Hollywood Video.

Recognizing the reality, Stuart Coleman planned carefully. As a businessman, even if the situation changed drastically from what he imagined, he still had to do everything possible to seek the greatest benefit.

The next day, Ruiou started negotiations with Hollywood Video Company again.

Marquez, $80 million is absolutely impossible! Stewart Coleman seemed unaffected, and said to Marquez Perlman, who represented Hollywood Video Company: If Hollywood Video Company is only willing to pay $80 million , we don’t need to talk any further, let’s end the negotiation here.”

He said directly: Your bid is seriously inconsistent with Ruiou's actual value!

Marquez Perlman said: Indeed, the actual value of REO is higher than 80 million US dollars. But do I need to remind you? REO has been losing money since 1998, and has been burdened with tens of millions of dollars in debt in recent years? If If you are willing to divest the debt, we can increase the price.

Hollywood Video has talked with Ruiou for so long, and has already made a comprehensive and detailed assessment of Ruiou.

Stuart Coleman smiled and shook his head: It's absolutely impossible! Debt is a part of REO, REO is a whole, and a wholly-owned acquisition is the prerequisite for our negotiation.

Marquez Perlman added: Well, let's make a compromise. Hollywood Video is willing to add another $5 million.

Stuart Coleman pondered for a while, and said, 100 million dollars, this is my bottom line.

This time, the two parties broke up unhappy again, and compared to before, they are gradually moving closer to reaching a consensus.

Without any competitors in the middle, and after several negotiations, Marquez and Stewart finally reached an agreement on behalf of their respective companies.

Hollywood Video Company fully acquired REO for US$90 million.

At the end of January 2002, Hollywood Video Company signed a formal contract with Ruiou Company, and Ruiou Company, as well as all its stores and assets, all joined Hollywood Video Company.

Hollywood Video Company quickly carried out an inventory of Ruiou Company. According to the normal situation, it will take a lot of time to divest some of its assets. However, the rental and sales copyrights of 18,500 film and television works are soft assets. As long as a copyright transfer agreement that complies with the law is signed, The deal can be done.

Under the urging of Relativity Entertainment, Hollywood Video Company fulfilled the agreement and signed a copyright transfer agreement with Netflix, and Netflix finally got the large-scale film sources it had dreamed of.

In the conference room of the Burbank Business Club, Marquez Perlman and Mark Randolph exchange contracts and then shake hands.

Afterwards, Mark Randolph looked at the copyright transfer agreement in his hand. It seemed that it weighed tens of millions of pounds, and it was so heavy that he couldn't lift it with his hands, giving people an unreal feeling.

In order to solve the problem of film sources, Netflix has made many efforts before, but the results obtained are completely inconsistent with the efforts.

How long has it been since Netflix joined Relativity Entertainment, and the problem of film source has been solved in this way...

This is the rental and sales copyright of 18,500 film and television works!

Not only North American film and television related copyrights including the works of the six major Hollywood companies, but also a large number of overseas films.

Except for the popular movies in the last three or four years, almost all Hollywood movies from other eras are included.

Netflix finally has the confidence and the root of development. It no longer needs to guard the pitiful more than a thousand movies to develop the market, and it no longer needs to engage in soft pornography or take huge political risks to attract customers.

Mark Randolph looked away from the copyright agreement and turned to Ronan Anderson, who was shaking Marquez's hand.

All the doubts, anxieties, and worries hidden deep in his heart disappeared, replaced by confidence that he had never had before.

Mark Randolph's confidence in Netflix has never been stronger, not even when he decided to create Netflix!

At this moment, he really thinks that Ronan and Relativity Entertainment's acquisition of Netflix is ​​a kind of luck for Netflix.

What Reed Hastings couldn't bring to Netflix, Ronan Anderson easily delivered to Netflix.

Mr. Anderson, the agreement has been signed. Marquez whispered to Ronan: Your funds...

Ronan said softly: No later than the day after tomorrow, 27 million US dollars will arrive in the account.

After this copyright transfer, Netflix’s film source problem has basically been solved, and the rest is to negotiate with the six major Hollywood or other film companies over time to authorize those newly released films.

The attraction of popular new films is extremely strong. After the acquisition of Netflix by Relativity Entertainment, it has already handed over the rental and sales rights of films such as The Bourne to Netflix in the form of paid authorization. In just over a month, the rental The number of Netflix users who have watched Bourne Shadow has exceeded 20,000.

According to Netflix's preliminary statistics, Bourne Shadow has attracted nearly 5,000 new users for Netflix during this period.

Fortunately, it has already reached a new film licensing agreement with the six major Hollywood companies, and the licensing rental and sales share of the new film has basically been negotiated.

This is no different from the normal cooperation between a chain store and Hollywood, buying DVDs of new films, and then getting a license for each rental and sale.

As with Netflix, the more DVDs are sold or leased, the more profitable the studio will be.

These 18,500 film and television works will enrich Netflix's website with the fastest operation speed and carry out a series of commercial operations.

It took only two months to acquire Netflix, and Ronan solved the key film source problem.

. m.