The Best Entertainment Era

As it involves the future of the two companies, it is of course impossible to reach an agreement quickly on this kind of matter, and the initial contact did not last long before it ended.

Reed Hastings and Mark Randolph bid farewell and left.

Mr. Anderson. Reed-Hastings shook hands with Ronan and said goodbye: I need time to think.

Ronan smiled and said: If you think about the result, please give me an answer as soon as possible. He said casually: Time waits for no one, if we can't cooperate, I will consider implementing the original plan as soon as possible.

Reed-Hastings said: I will let you know the result as soon as I think about it.

Ronan said politely, I hope it's good news.

Reed Hastings and Mark Randolph left the business club one after the other, called a taxi, and returned to the hotel where they stayed.

Back in the hotel room, Mark Randolph quickly asked, Reed, what do you think?

Reed Hastings didn't answer, but instead asked, What about you?

Mark Randolph said directly: Ronan Anderson doesn't value Netflix at all. He doesn't regard Netflix as an independent company. If he cooperates with him, Netflix will only become a department of his company!

Reed Hastings was silent, because Mark Randolph was right, and Ronan Anderson meant it both inside and out.

You really want to work with Ronan - Anderson? Mark - Randolph has felt this.

Reed-Hastings did not hide it from his friend, saying: Aside from this, do we have any other options?

The venture capital could not be obtained, and the resources in his personal hands had been used up to the limit. The contact with Blockbuster and several other companies not only failed, but even suffered ridicule and sarcasm.

Mark Randolph pinched his waist and kept pacing, saying: We are not responsible for Netflix to turn Netflix into a supplementary channel for movies!

He reminded: Reed, Ronan Anderson doesn't pay enough attention to Netflix, which also means that he can't invest enough resources in Netflix.

I know this, and I understand how you feel. Reed-Hastings smiled bitterly and shook his head: Mark, have you thought about my situation?

hear this,

Mark Randolph couldn't help but stop, and he poured all his energy and entrepreneurial enthusiasm on Netflix, and Reed Hastings paid no less than him.

Netflix can persist until now, and the financial pressure is all carried by Reed Hastings.

Sorry, Reed. Mark Randolph was a little speechless.

Reed-Hastings shook his head and said, It's okay. He sighed: Mark, how long can Netflix last without funding or help from other companies?

Mark Randolph is in charge of daily operations, so he is very clear: At most until February next year, we must be lucky enough.

Reed Hastings looked heavy: Netflix's bankruptcy is the biggest irresponsibility to the company and to us.

Mark Randolph had nothing to say for a moment.

Reed-Hastings said softly: Let's discuss it again, there is still some time.

Elsewhere, Ronan and Garcia-Rodriguez are back at Embassy Pictures.

Will they accept our terms? Garcia asked.

Ronan said: As far as the current situation is concerned, Reed-Hastings has no better choice.

Garcia nodded, and once again couldn't help asking the doubts in his heart: Is Internet DVD rental really the future of DVD rental?

This market has broad prospects. Ronan said simply: Now that the pace of life is getting faster and faster, many convenient consumption patterns will inevitably replace traditional consumption patterns.

Garcia didn't ask any more questions. As an executor, the boss made a decision and did his best to execute it.

Ronan urged: You go to contact the relevant institutions to evaluate the market value of Netflix.

Okay. Garcia replied.

Ronan returned to his office in the embassy film industry and made a call to ask people to keep an eye on Netflix during this time. If there are competitors or abnormal situations, he must be notified as soon as possible.

Netflix has already reached the meat of the mouth, and it must not be let go.

Now is the best opportunity. If Netflix survives the most difficult stage at present, it will definitely attract the attention of other investors.

Ronan remembers that Netflix turned a profit for the first time in 2002.

Of course, Netflix still had a long period of losses, but in 2002, people saw the unlimited potential of Internet video rental.

As for Netflix's later famous self-made drama business, that is even more distant.

However, Ronan is already considering that when the hardware conditions permit, it may be possible to develop this business in advance.

There is no need for Netflix to shoot by itself. Netflix can commission Shahai Entertainment to shoot and produce, and then broadcast it on Netflix's platform.

In this way, Netflix can also get involved in the Internet video business in advance.

In the previous life, this piece was also a huge cake, and it was the job that Ronan has been doing since then.

Ronan is also considering whether Youtubie can be combined with Netflix? After all, there is no fundamental conflict between the two businesses.

Of course, this is just an idea that stays in Ronan's head, and whether it can be implemented depends on the actual situation.

In the future, Netflix will inevitably become a streaming media company, providing exclusive excellent series, movies, documentaries and short films on a global scale.

After the development of Netflix, its main revenue comes from the monthly subscription fee, among which the streaming media business is the main source, and the original main business of DVD rental has declined under the impact of the Internet wave, and its revenue has continued to shrink. .

This led to Netflix's high investment in content production, which brought serious financial pressure, and was even called blood loss.

At that time, Netflix's biggest burden was also the high investment in film and television production.

One of the characteristics of film and television production is that at the beginning, a large amount of cash is invested to produce content, and then the content is distributed through various channels, and the cost is gradually recovered and profits are realized.

Due to the way financial statements are prepared, this expense will not be included in the income statement, but will be included in the content assets after the production is completed, and then amortized year by year.

Financial blood loss has always been one of the main reasons why Netflix was short-sold. The specific crimes include: revenue growth cannot keep up with cost growth, the international department is losing money and making money, operating profit margins continue to decline, cash outflows continue to expand, and content investment increases Faster than user growth and so on.

According to Ronan's idea, if Netflix joins the Relativity Entertainment Group, this situation will be greatly improved in the future. Compared with the novice in Netflix's film and television industry in his previous life, if the production is handed over to Shahai Entertainment, it will be more conducive to realizing Resource optimization among group companies.

Netflix's biggest production problem is bound to be solved to some extent after it is combined with an established production company.

As for the natural uncertainty in film and television production, at least within the past two decades, it will not be a problem for Ronan.

In the previous life, Netflix produced many high-quality productions, but there were actually many failures.

For example, Marco Polo, Netflix's self-produced drama with the title of the most expensive online drama in history, suffered an extremely disastrous failure, which brought huge losses to Netflix.

There are also some later Marvel episodes, which had to cut the stop loss because they were too far away from expectations.

The drag in this aspect can be minimized in Ronan's hands.

Ronan has other plans on the internet besides Netflix, which is why he's been holding off on Relativity's entertainment dollars.

One of the plans is the media industry. The traditional media industry has already been divided up. It is too difficult for latecomers to enter and grab the cake, so Ronan's goal is Internet media.

And it is a media website based on Hollywood and star film and television.

Ronan is making a plan in this regard, but if he wants to implement it, he will have to wait for the outcome of the Netflix matter.

In contrast, the Netflix channel is more important.

Even, after Netflix is ​​combined with the traditional film and television production company in his hands, Relativity Entertainment can take a different path from the six major companies.

There are both traditional channels and new channels, unlike DreamWorks, which is tightly controlled by people on the distribution channel side.

After sorting out the situation about Netflix for a while, Ronan then went to the theatrical distribution department of the Embassy Pictures, and asked Thomas about the movie distribution situation in 2002.

Due to Ronan's secret interference, Embassy Pictures did not release a single film in the second half of 2001, and the release plan will be concentrated until next year. Starting from February next year, Resident Evil, Underworld, Death Comes 2 , Taken and other films will be released one after another.

In addition, the production of sequels such as Human Purge 3 and Fatal Turn 2 will also be put on the agenda.

In terms of production, the most important thing is Bourne 2 and Pirates of the Caribbean.

Then there are TV series, the crew of Grey's Anatomy has been established, Ronan is the first producer, and Shonda Rhimes is the second producer, but the crew is basically in charge of the crew, Not only is she writing the script, she's also directing the pilot episode.

Of course, Ronan would not hand over the crew to one person, and Andrew also joined the crew as the production manager.

Since CAA has helped to contact ABC TV station, as long as the trial broadcast can pass, the broadcast of Grey's Anatomy on ABC TV station will not be a problem.

This is also the benefit of cooperating with a big brokerage company.

It's a pity that the hardware conditions of the Internet are not very suitable, and Netflix does not currently have this business, otherwise it would not need to enter the broadcasting channel of the TV station.

Ronan knew that he was thinking a little too much. In the middle of the afternoon, he left work early and took a Bentley to Los Angeles International Airport to pick up Anne Hathaway himself.

Anne Hathaway has finally returned to Los Angeles since leaving on 9/11.

./book_

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