The Best Entertainment Era

In the second weekend of its release, Fatal Turns, like most American horror films, experienced a huge box office decline, but the box office of 8.91 million US dollars in the second weekend was enough to ensure that the North American box office of this film reached 32.16 million US dollars after ten days of release. .

The development of the sequel script is also included in the schedule of the screenwriting department of Shahai Entertainment.

After writing several scripts, the screenwriting department of Shahai Entertainment has established a mature script creation mode, just like producing standard chemical industrial products, producing movie scripts.

These low-level Hollywood screenwriters sell their talents and creativity to the audience through close cooperation and a more standardized model.

In Hollywood, an idea that cannot be turned into a movie, no matter how wild and unconstrained, has basically zero value.

This is a circle that never lacks talent and creativity, and the number of ideas that die on desk plans every day is too numerous to count.

The screenwriting department is still expanding. Ronan requires the screenwriting department to have the ability to create three to four large-scale scripts at the same time. In fact, there is no need to worry about the cost of manpower. The screenwriters who are engaged in writing work at the lowest level can be recruited as temporary workers.

The Hollywood Screenwriters Union has very high barriers to entry. Too many screenwriters are non-union members. There are countless literary youths like Lindsay Beal who come to Hollywood with their dreams. These constitute the bottom of the screenwriting circle.

Even, as long as a salary of three to four hundred dollars per week can be hired, many screenwriters with creative experience can be hired.

Not only screenwriters, but the low income of the bottom of Hollywood is shocking.

Just like human society, the glory of the minority is always based on the painful struggle of the general public.

Taking advantage of the arrival of August, Ronan completed the expansion of the screenwriting department of Shahai Entertainment, and then, accompanied by Terry, the offline distribution department director of the embassy film industry, checked the marketing channels of several big cities in the lower west.

Including DVD rental and sales channels led by Blockbuster and Wal-Mart, as well as some movie peripheral product sales stores.

During the period, I went to California Disneyland and Disney Town to see it.

The profit margin of peripheral products is really too high.

On the car back from Disney Town, Terry said with emotion: With such a high cost of Disney, products such as toys and dolls can still have 50% gross profit.

Ronan nodded slightly: These are the foundations of Disney.

Terry fiddled with the Mickey Mouse doll in his hand and said, We are far behind, and there is still a long way to go.

Ronan warned: The development of offline channels cannot be relaxed.

Terry said solemnly: Our films have not done enough in terms of peripheral development and copyright authorization. I will gather capable people and formulate more detailed plans.

This is also related to the movies we are focusing on at this stage. Ronan did not deny the fact: The ones we have complete copyrights at this stage are basically R-rated horror movies. There are many restrictions, so your work is also difficult.

He emphasized his tone: In the next stage, Shahai Entertainment will increase the production ratio of PG and PG-13 rated films, and you will have more room to play.

Terry nodded repeatedly: I understand.

Ronan added: The focus of the next stage is Pirates of the Caribbean. You should think more about peripheral development and copyright authorization.

No problem. Terry said again: I will go to the East next month, and go to the two manufacturers that produce Shrek peripherals for an actual inspection to see if they can lower the cost even more. Low.

Ronan reminded: When dealing with people over there, you must pay attention to the method.

In terms of peripheral distribution, Embassy Pictures can only be said to be a newcomer, and there is still a long way to go.

But channel expansion in this area is necessary because the benefits are too great.

Hollywood's peripheral products and copyright authorization, the North American market alone, has an annual output value of up to 100 billion US dollars.

Taking advantage of the opportunity of releasing Shrek, Embassy Pictures has initially entered this special film distribution industry.

For example, Bourne Shadow and Fatal Turn also have related products on the market, but limited by the type of film, the sales are not good. It can only be said that nothing is better than nothing. It is more for the embassy film industry to accumulate relevant channel expansion. and product launch experience.

Although a novice, Embassy Pictures did not adopt the strategy of selling copyrights as a small and medium-sized company, but adopted the mainstream operation mode of Hollywood.

In the marketing of movie peripherals, Embassy Pictures is divided into two methods: physical goods and authorization.

These two have formed a huge and mature industry in Hollywood, developing in parallel with the film industry.

Commercial products based on movie content are real objects, including dolls of movie characters and daily necessities, etc. Whenever a movie is released, these peripheral products will be on the shelves, and some will be on the market earlier than the movie.

The second way is authorization. For example, image authorization, the characters of Star Wars: Attack of the Clones, which will be released next year, have already appeared in some well-known fast food restaurants.

The concept of movie peripherals originated from Peter Rabbit, which can be traced back to a century ago. The original book was published in the UK in 1903, and the publisher first launched peripheral products-Peter Rabbit plush toys, which was the beginning of the peripheral industry.

Then in the 1930s, an animated character called Mickey Mouse was born in Disney's pen.

After that, the peripheral industry began to flourish. In the 1940s and 1950s in the United States, peripheral products began to be produced on assembly lines. Fast food companies cooperated with food packaging. Movie characters were printed on breakfast boxes and sold in large quantities in stores.

Peripheral products connect movies and audiences. The film industry itself hopes to draw audiences closer, and audiences also want to be closer to movie idols. They want to be their favorite movie characters or heroes in superhero movies-this approach has always worked.

Today, the output value of peripheral products has become so large that it is difficult to calculate. The annual valuation of the film subsidiary industry has reached hundreds of billions of dollars, including licensing and peripheral products, which have become the pillar industries of Hollywood.

As we all know, many Hollywood commercial blockbusters rely more and more on the sales of peripheral products in order to recover costs and ultimately make profits due to huge investments.

By the last year of Ronan's previous life, the global sales of movie peripheral products reached more than 300 billion U.S. dollars, while the global box office was less than 40 billion U.S. dollars.

The best in this regard is undoubtedly Walt Disney.

In the previous life, Disney could provide fans with numerous peripheral products and related services, including dolls based on movie prototypes, games developed based on movies, various applications, and service products, such as themed cruise ships.

Fans can also book various Disney-themed weddings, such as Disney princess-themed weddings, buy a Disney-themed villa, and various other lifestyle products.

If Embassy Pictures can have one-third of Disney's peripheral operation capacity in the future, Ronan will laugh out loud in his dreams.

Of course, the premise of all this is that there must be content suitable for operation, so shooting and production are very important.

With the most basic content, excellent channel marketing capabilities can convert products into actual revenue.

For example, in Frozen, Disney sold Elsa's dress alone, and it sold three to four billion US dollars in revenue.

Ronan has discovered that if he wants to develop in the future, it is unavoidable and necessary to tap Walt Disney's corner.

Having said that, according to the development of his previous life, he has already poached Disney's corner. After all, the copyrights of the superheroes in Marvel Comics are already in the hands of Shahai Entertainment.

There is also the Pirates of the Caribbean series, as long as there are no major accidents, it can be transferred to the official preparatory shooting stage next year.

These are extremely important projects of Di Baobao in the previous life, which not only drove movies and peripherals, but also Di Baobao's paradise tours and theme hotels and many other projects.

Now, these impacts have not yet come to light, and Ronan and Relativity Entertainment can still maintain a low-key development momentum.

Anyway, there is a high-profile DreamWorks in front of it.

Ronan is very clear that before Relativity Entertainment has a certain strength, it must not be fooled.

All the roughest waves were shot to death on the beach.

The performance of Relativity Entertainment in the first half of the year is a bit scary, but it will enter a dormant stage from August. In the next half a year, there will actually be no real movie releases. Just a few months of tossing around.

Ronan has inquired specifically, and DreamWorks' A Beautiful Mind has already been filmed and produced. If everything goes well, it will achieve three consecutive best picture Oscars.

At that time, the momentum of DreamWorks will reach the highest peak since its establishment, and it will be difficult not to attract people's attention.

Steven Spielberg's ambition seems to be achieved at any time.

After entering August, Embassy Pictures has released two small-budget films bought overseas, one is an Albanian feature film and the other is a Swedish film.

Both of these two films were screened in theaters, but there were no more than 50 theaters combined at the time, and each film only received a box office of more than 100,000 US dollars, and then entered the offline videotape and DVD rental sales. market.

The embassy film industry did not spend much on these two films. It is not a problem to recover the cost through offline operations. If you are lucky enough, you may also be able to make a six-figure profit.

The popularity of Fatal Turn decayed quite quickly. After three weekends in North America, the weekend box office plummeted to 3 million US dollars, but the North American box office is steadily moving towards 50 million US dollars.

After the North American box office of The Bourne Shadow exceeded 160 million US dollars, the box office harvest speed has gradually slowed down, and now the attendance rate and film scheduling rate are declining rapidly.

While Ronan was busy, he received a call from Amanda Seyfried, who was preparing a treat.