The Best Entertainment Era

As night fell and the lights came on, more and more people gathered in Century City Plaza in Los Angeles.

The screens and related equipment for outdoor screenings have already been set up, the Los Angeles Police Department has also deployed relevant police forces around, and several TV stations' OB vans drove over, and the cameras used for shooting were aimed at the crowd in the square.

Who is Robert Ludlum?

A little policeman in his early twenties asked his senior partner: Why haven't I heard of such a writer? There are so many people wanting to commemorate him?

The number of people in the square was extremely large, with thousands of people gathered around the front of the screen.

There are more and more people. The little policeman murmured, Don't let anything happen.

It is conceivable that a rally of this scale will put pressure on the police.

The senior policeman said: It should be fine. This is an event for book fans to commemorate Robert Ludlum.

The little policeman asked the previous question again: Robert Ludlum is so famous? Will so many people mourn him publicly after his death?

The senior policeman shrugged: I haven't heard of Robert Ludlum before, and I only found out about this writer and his works after reading newspapers recently. I read the Bourne trilogy, and the writing is really good.

Recently, there have been too many media reports about commemorating Robert Ludlum and the Bourne Trilogy, and the little policeman has also seen a lot, saying: I heard that the film adapted from Bourne's Identity will be released this month. Have time to check it out.

The senior police officer echoed: I watched the trailer, it was very touching, I must watch it when the time is right.

On the square, many people held up posters of Robert Ludlum, lit candles in their hands, and the candles flickered like stars. It seemed that they were commemorating Robert Ludlum, the father of modern political thrillers, in this unique way.

But the veteran police always feel that something is wrong. To commemorate Robert Ludlum, the movie adapted from Bourne's Identity will be released soon...

There seems to be a line in the middle that he can't see clearly.

On the square, there were members of Robert Ludlum's book club helping to maintain order, while distributing posters and candles to other people who came to participate in the event, and more and more candles were lit.

Helicopters with television stations fly across the sky,

This shot was taken from above, and the candlelights formed a starry sky, which was particularly shocking.

In the place closest to the screen, through clever positioning, the crowd made the candlelight form a line of characters: Robert Ludlum.

On the helicopter, the photographer in charge of shooting put away the camera, looked at the shot, and said to Mike: Okay, go back.

He glanced down again, this company really knows how to play, and the publicity has been played out.

In memory of Robert Ludlum? It also deceives those outsiders, and no one in the media can see it. This is for the promotion of The Bourne Shadow which will be released later.

Having said that, the bottom line of Hollywood promotion is getting lower and lower.

Especially this embassy film industry, I remember that they released The Blair Witch. A few months ago, they packaged a willful and wanton girl like Paris Hilton as Bai Fumei to deceive people, and they did it again in a blink of an eye. This way.

The cameraman shook his head. Because he worked in a TV station, he knew very well that the publicity effect this time was very good.

What are you doing? A curious passerby asked outside the square.

A young man holding a poster said: To commemorate Robert Ludlum. Seeing the confusion of passers-by, he explained: Robert Ludlum is a very powerful writer in the 1970s and 1980s, and is recognized as the father of modern political thrillers. You can To see his works, I suggest you read Bourne's Identity first...

The scale of the mourning event was quite large, and it was reported by many TV stations, attracting a large number of passers-by.

When the documentary produced by Shahai Entertainment began to be shown on the big screen, more and more people were attracted. Many people who had watched the documentary couldn’t help being curious and admiring. It turns out that Robert Ludlum is such an amazing writer. The Grace Trilogy has had such a profound impact...

That night, a special sky spotlight was set up on the tallest building in Century City, and the light beam was shot into the sky. In the dark night, a line of bright characters appeared: In memory of Robert Ludlum!

On the largest and most conspicuous video billboard in Century City Shopping Plaza opposite Century City Plaza, the trailer of The Bourne Shadow was also played.

At the beginning of the trailer, there is a line of unusually eye-catching words.

I would like to commemorate Mr. Robert Ludlum, the father of modern political thrillers!

This event is just one of many events commemorating Robert Ludlum across the United States. From May to mid-June, many similar events are held across the United States.

On the Internet, with Robert Ludlum's commemorative website as the core and Bourne's Identity as the first promotion element, it has attracted the attention of countless netizens.

Anyway, Robert Ludlum was a very good writer in the 1980s.

Of course, this kind of operation cannot escape the eyes of discerning people, but no one has said anything publicly, let alone say that it is wrong to mourn Robert Ludlum.

The whole society is extremely tolerant towards former outstanding figures who have passed away.

This can be said to be an upright propaganda. The family members of Robert Ludlum are most likely to make unexpected voices, but the family members of Robert Ludlum also participated in the mourning activities.

My father didn't really leave this world, he's still alive.

Facing the interview with the TV camera, Robert Ludlum's son watched the crowd mourning his father and wept bitterly: He lives in Bourne's Identity, he lives in Bourne's Hegemony, and he lives in every day. From the heart of a reader who likes his works, I am so proud of my father! My father will also be proud of his achievements when he sees this scene!

After three days of surprise training by the propaganda department of the embassy film industry, the son of Robert Ludlum performed really well.

On the one hand, it is the expression of true feelings, on the other hand, it is also infected by the atmosphere of the scene.

Certain fanaticism spreads all too easily when such gatherings of multitudes are properly directed.

On the television station, a documentary about Robert Ludlum is also broadcasting, trying to attract as many potential viewers as possible.

For a commercial film, a dead celebrity is often more useful than a living star.

The mourning for Robert Ludlum has formed a small wave, even inertia. Even if someone wants to stop, the book fans who are in it and even the passers-by who joined later will find it difficult to stop.

People who have passed away are too easily misunderstood, saying that Bourne's Identity has created an era of spies, and now no one has come forward to publicly oppose it. Even if there is anything to say, we have to wait for this wave of public opinion to pass.

At the same time, the normal publicity methods of Embassy Pictures are also going on, and various news about The Bourne Movie are constantly released. The main creative personnel of the crew headed by Paul Greenglass and Matt Damon, in addition to participating in In addition to Robert Ludlum's commemorative activities, various publicity passes have not stopped.

When the crew participated in various promotional programs, they also tried their best to flatter each other and themselves.

Here, Paul Greengrass praised Matt Damon in an interview with Variety Show: We made a great spy movie, full of thrills, suspense, and breaking the rules. Choosing Matt as the leading actor has a special meaning. Challenging, but in the end he proved to be an excellent choice, portraying an iconoclastic screen action hero. I can't wait to continue working with Matt on the next film.

Over there, when Matt Damon was interviewed by The Hollywood Reporter, he praised Paul Greenglass: Before the audition, the producer Ronan Anderson called me and asked me to watch a film called Kingsman movie, I found that the movie is so real that people feel like they are on the scene. The director of that movie is Paul. I called Ronan immediately after watching it. I must play Bourne, and this role is mine.

As an actor, you can't take what you say in front of and behind the scenes seriously.

Compared with Paul Greengrass, a slightly conservative British director, Matt Damon, as a star actor, knows better about self-promotion: For this shooting, I have to break through the previous image, because I look too young to Like a ruthless killer, this is a good opportunity to break through. I received strict training before shooting to make my performance more convincing.

For the sake of publicity, even Ronan, who has never appeared in front of the media, accepted an interview with a reporter from ABC TV as a producer, and focused on Matt Damon: From the very beginning, I thought it was Matt Damon. -Damon is perfect to play Bourne, this role has to be him, because everyone knows that the character played by Matt is a good guy. If you are an omnipotent killer with a black background, then this role must be very interesting.”

Ronan was also unambiguous when he should roll up his sleeves and play.

Another key point in the promotion is to emphasize the difference between The Bourne and previous spy action movies.

In order to create a real, documentary-like image style, the director shoots with a handheld camera in most cases, softens the colors, and rejects the intervention of the computer at any cost. All the special effects shots are real shots.

This will become one of the selling points of the series.

In addition, when it's time to rub hot spots, you have to rub it.

Unlike the '007' series and the 'Mission: Impossible' series, all the devices used by Bourne in this film are real and available to ordinary people.

On the third weekend in June, amidst the wave of public opinion mourning Robert Ludlum, the North American and world premiere of The Bourne Movie kicked off.