The Best Entertainment Era

It was an ordinary Monday. James Huang got up early. After a simple wash, he didn't even eat breakfast. He went into the study and turned on the computer. He couldn't wait to open the box office statistics website boxofficemojo, which had been acquired by IMDB, to check the latest box office of last weekend. statistical status.

Although the box office performance of Dragon Ball after its release has made him no longer have any illusions, he also wants to see how far he is from the No. 1 box office this week.

James Huang has been in a very heavy mood for the past two days, and Dragon Ball has hit him too hard.

The box office statistics website was refreshed, and on the North American box office list on the homepage, it was clear at a glance the top five movies at the box office last weekend.

At the top of the list is the superhero movie Captain America ​​under Relativity Entertainment, with a three-day income of US$72.81 million during the opening weekend!

Although this figure is not particularly high compared to the film's production budget of US$130 million and Iron Man, which also tells the origin of the hero, it is also considered a success.

According to James Huang's years of experience in the industry, it is estimated that Captain America ​​can allow Relativity Entertainment to recover all of its investment just by relying on the global box office share.

The second place on the box office list is still Relativity Entertainment's movie. Beauty and the Beast which came to the third screening weekend is still powerful. Facing a series of newly released movies, it has shown extremely strong competitiveness and received another 4542 Ten thousand U.S. dollars.

The North American box office of this live-action fairy tale movie has reached as high as 393.33 million U.S. dollars, and it is not a problem at all to break through 500 million U.S. dollars.

James Huang specifically checked the global box office of Beauty and the Beast. Currently, the total global box office has exceeded 800 million US dollars.

Don't think too much about it, the global box office will definitely exceed $1 billion.

With these two films, Relativity Entertainment occupied the top two positions in the North American box office rankings. James Huang regretted it a bit. Maybe it was a mistake to end the cooperation with Sandsea Entertainment and leave Relativity Entertainment?

If you continue to stay in Relativity Entertainment and maintain the cooperation with Ronan Anderson, will there still be the fiasco of Dragon Ball?

Thinking of this, James Huang shook his head. It was too late to think about this now.

He continued to look at the box office charts, and there was a huge gap between the following films and Captain America.

Walt Disney's Bedtime Stories came in third with $30.36 million in its opening weekend.

Not even half of Captain America.

The fourth place is Warner Bros. Mr. Good, which earned 18.26 million U.S. dollars in the first three days of painting.

After that, there is Dragon Ball, which he cooperated with 20th Century Fox, and only 9.14 million US dollars were earned in the first weekend.

The North American box office of this film ended up being a little over 20 million US dollars...

Although he had been psychologically prepared and basically expected, after seeing this number, James Huang's chest still hurt a little.

He has a feeling that years of accumulation in the film industry are ruined by this Dragon Ball.

This failure was so tragic that it hit the street so that a director might never get up again.

James Huang couldn't help but patted his head hard. At the beginning, there was really something wrong. He didn't do anything right, but he went to shoot some damn anime movie.

The market and audience of those works that are even more secondary than American comics are too narrow after all.

Reversing the results, James Huang discovered that the Japanese manga market is mainly in East Asia, and lacks an audience base in the international film market dominated by the Western world.

If he could do it all over again, he would never make these damn manga adaptations.

There is also Twentieth Century Fox, and the cooperation between the two parties is probably over.

After ten years of Hollywood director career, after James Huang experienced the failure of Dragon Ball this time, looking back and looking carefully, it is easy to find that it was the most relaxed and most comfortable when he cooperated with Ronan Anderson and Relativity Entertainment. success.

Now, it is difficult to return to Relativity Entertainment. Even the Death is Coming series, Shahai Entertainment has found a new suitable director.

In the office of the Relativity Building, Ronan also saw this week's box office bulletin.

The failure of Dragon Ball is expected, but compared with the previous one, it is probably due to the higher investment and the greater investment in 20th Century Fox's promotion and distribution. It seems that the market response is much better.

However, the tragic box office tragedy was unavoidable, and Relativity Entertainment also secretly pushed for more creditors to call on 20th Century Fox for payment.

With 20th Century Fox's current financial conditions, without the strong support of News Corporation, if they want to compete with Relativity Entertainment for the ownership of Lucasfilm, what will they use to fight?

Since last year, Twentieth Century Fox has successively experienced six productions of Pharaohs and Gods, Ten Thousand Years Before History, Robin Hood, Superstorm, Australia and Dragon Ball with a production cost of more than 100 million. Dollar's big-budget project flop.

Even though there are a lot of foreign investment in these film projects, the influence on 20th Century Fox is still very large.

This means that 20th Century Fox has a deep foundation, and there are the Murdoch family and News Corporation behind it. If it is replaced by a medium-sized Hollywood film company, if two or three projects of this scale fail, it can apply for bankruptcy protection.

Twentieth Century Fox looks normal on the surface, and it seems that everything is under the control of James Murdoch, but six consecutive top-tier productions have failed. If Twentieth Century Fox has not suffered a huge impact, no fool will believe it. .

This is most evident in the stock market.

As a listed company, Twentieth Century Fox has already been hit by the economic crisis to a certain extent. Every time a major production movie project fails, the stock price will fall accordingly. In half a day, it fell by more than 5%.

The media and entertainment company has lost billions of dollars in market value since the release of Pharaohs and Gods last year.

According to the latest news that Ronan received, 20th Century Fox is still under the control of James Murdoch. After all, these film projects are not finalized by him. It is said that Tom Belk of the film company is responsible for this. Resigned from 20th Century Fox.

In addition, 20th Century Fox was decisive enough not to continue to invest in Dragon Ball. This Japanese manga adaptation film does not have much market in North America or even the entire West. Reinvestment is basically a waste of money.

Twentieth Century Fox concentrated its film promotion resources on the super production Terminator 4 with an investment of up to 200 million US dollars.

This sequel is different from the previous films. Since it is a sequel to a popular blockbuster series with a high insurance factor, almost all the production costs come from 20th Century Fox itself.

After the internal test screening, the management of Twentieth Century Fox was very optimistic about the prospects of this sci-fi blockbuster movie, and believed that Terminator 4 could make a turnaround in the movie business.

Terminator 4 is scheduled to be released in February next year. From the schedule, it is not difficult to see that 20th Century Fox hopes to use this film to quickly withdraw part of the funds.

The hot screening of Captain America ​​has brought Chris Evans and Hayley Atwell, the fierce men and women, a lot of attention, and their respective roles have also aroused enthusiastic responses, especially the one left by Captain America to Peggy Carter. The promise of a dance turned into regret in the end.

This makes Peggy Carter's great shame and has been discussed by fans, especially male fans.

Before the movie was released, Kevin Feige was planning a series and submitted a project proposal to Ronan. This project is called Agent Carter, which mainly tells the story of Peggy Carter's shame and humiliation.

To be more precise, the series will feature Peggy Carter and Howard Stark as the main characters. The absolute protagonist of the first season is Peggy Carter. The process of rediscovering oneself.

Later, there will be the process of Peggy Carter, Howard Stark and others establishing S.H.I.E.L.D.

Agent Carter can also be regarded as the prequel nature of Agents of SHIELD.

In a short period of time, the dramas produced by Marvel Entertainment will mainly focus on these two series. As for the small-scale dramas in Hell's Kitchen, they have not yet been put on the agenda, and the copyrights are still relatively scattered.

Since the movies Daredevil and Erica ​​all hit the street, the response to The Punisher filmed by Lionsgate Films last year was quite mediocre. Marvel Entertainment must be cautious about the messy gangsters and street heroes in Hell's Kitchen treat.

Moreover, the copyrights of Daredevil and Eleka are in the hands of Twentieth Century Fox, and The Punisher has also been resold to Lionsgate, and the copyrights do not mean that they can be integrated.

In a short period of time, Marvel Entertainment's film and television adaptations are still placed on projects that can be directly related to the Avengers.

These can effectively borrow the more and more powerful Marvel Dafa.

With the blessing of Marvel Dafa, Captain America ​​has maintained a relatively stable box office trend. In the second weekend of its release in North America, it took another US$36.55 million. 35.68 million US dollars.

The final North American box office of this superhero movie is sure to exceed $200 million.

In addition, in the international market, Captain America ​​also earned nearly 50 million US dollars at the box office in regions such as Europe and Latin America that were released earlier.

Now that the overseas market is becoming more and more popular, as a typical commercial film, the overseas box office of this film will not be lower than the North American box office, and may even be higher.

Comics superhero movies have become one of the commercial mainstreams in the international film market, and will occupy more and more market share in the future.

Captain America ​​is the fifth work of the Marvel Avengers movie universe, and the next work is The Avengers. Marvel's operation is to make Captain America one of the core characters of the Avengers.

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