The Best Entertainment Era

The spinning top kept spinning, and the open ending left enough suspense and gave the audience plenty of room for discussion.

Christopher Nolan is a very commercial director. Unlike his favorite Michael Bay, he knows how to touch the audience's heartstrings while maintaining a high quality.

In terms of commercial and textual contributions, Inception is definitely a rare good film in recent years.

The premiere ended, and the audience walked out of the Nokia Theater one after another.

What kind of movie is Inception?

Quite a few viewers walked out of the North American premiere of Inception with incredible expressions.

Some people are puzzled, some are thinking about the plot of the movie, some are exchanging opinions, some people seem to have a big explosion in their minds, and the aftermath is not over. The color hasn't faded yet.

Some people find it cool. This kind of refreshment is not the sensory stimulation that can be produced by cold electronic words such as CGI, IMAX, and 3D.

Before long, there will be countless people, countless posts, and countless sleepless nights just to analyze and discuss this movie frame by frame.

With a complete publicity plan, an excellent distribution strategy, the appeal from the director to the actors themselves, coupled with the quality of the film itself, Inception undoubtedly possesses most of the potential of a blockbuster film.

On the first day of its release in North America, this sci-fi film earned US$26.78 million in 4,221 theaters, easily surpassing 20th Century Fox's Max Payne to become the day's box office champion.

Inception has won critical acclaim, and most people believe that this will be the most unmissable masterpiece of this year.

In the word-of-mouth marketing of Embassy Pictures, Inception took the lead in completing the transformation through the Internet and became a masterpiece among some audiences.

Even if it is really a masterpiece, you have to blow it hard. If you don't blow it, who knows who you are? Who will look twice?

With the development of the film industry to this day, there have been many masterpieces, but there are also more masterpieces. There are more people who belong to it, and even those who are not gods have become gods.

The open ending of Inception leaves the audience with unlimited imagination and unlimited interpretation space.

At the end of the film, the groundbreaking was successful, and the six members of the Inception team woke up on the plane.

Saito also fulfilled his promise and called to dismiss the protagonist’s lawsuit in the United States, allowing the protagonist to enter the customs smoothly. The protagonist finally went home to see his two children. When the protagonist turned the spinning top that can distinguish dreams from reality, the film ended Stop, the director didn't say whether the top on the table was spinning or stopped.

As the part with the most room for discussion, has the protagonist Cobb returned to reality, or is he living in a dream?

In order to prove their point of view, audiences with different interpretations went into the theater one after another and re-watched Inception to find more evidence to support their point of view.

A movie is never afraid of controversy, but the lack of controversy. The more controversial the topic, the more popular it is in the market. Only controversy can bring enough attention.

Only three days after its release, the upsurge of interpretation triggered by Inception has become one of the most concerned topics of public opinion by the North American media and the public.

Therefore, on the opening weekend in North America, although this film did not break the phenomenon that original non-sequel films were difficult to exceed 100 million in the first week, the box office of 78.99 million US dollars is still guaranteed to top the North American box office chart.

This number does not seem very high, and it is already very rare for an original commercial film.

In recent years, except for Avatar, there is no original non-sequel live-action film that has reached such a high box office.

Controversy and excellent word-of-mouth made Inception the hottest film in North America in October, and its trend was extremely stable. The box office fell by less than 40% in the second weekend, closing at US$49.22 million.

Including the previous four working days, in just two weekends, the North American box office of Inception exceeded 150 million US dollars.

The fiery performance in North America has also spread to the international market through the increasing speed of information dissemination, and it has been released in many overseas countries and regions.

At the invitation of China Film Group and the efforts of Relativity Entertainment Oriental Branch, in late October, Christopher Nolan led the main creative team of Inception including Tom Cruise, across the endless Pacific Ocean, to The East held the premiere exclusively.

Although The Dark Knight did not pass the review of the scissors due to various reasons including anarchism, and finally missed the release in the Eastern market, the well-developed Internet and the ubiquitous piracy still made Christopher Nolan here. It has a great reputation, especially on the Douzi-based movie rating website, and has gained countless brain-dead fans.

Tom Cruise's appeal here is equally astonishing, and he is a bowl of soup that has been cooked in the Oriental market for 20 years.

Relativity Entertainment has already had many film crews come here to hold premieres, and the Shimao contract between the two parties is about to expire. In the terms of the re-signed film category, the share of Hollywood films has almost doubled.

Twenty-five percent does not seem like a lot, but it is the net income after excluding the publicity and distribution expenses, taxes, and various fund fees that must be paid by China Film Group or other imported companies.

In other overseas markets, after deducting various costs, Hollywood companies can get no more than these, and even some markets are even less.

It is naturally the increasingly prosperous film market in the East that can attract Hollywood companies such as Relativity Entertainment.

From the time Transformers was released, the film market in the East began to grow rapidly like the height of a teenager in development.

As Avatar created an unprecedented box office record in the Eastern film market, the construction speed of theaters here has skyrocketed, and the number of screens increased in the past two months has exceeded the sum of last year.

The release of Avatar, like Titanic back then, is a landmark event in the Eastern film market, which means that the film and theater industry here has officially entered the fast lane of development.

Correspondingly, Hollywood blockbusters can earn more and more money in the Eastern film market.

Under this kind of stimulation, Hollywood is making more and more efforts in the Eastern market, and there are more and more marketing needs. The old routines in the past—finding media to publish articles, Sinicizing some trailers and posters, and buying some bus stop signs have already Can not meet the needs of the market.

As a result, Hollywood crews began to come to the East for the premiere.

The Oriental film market is different from other single overseas markets in Hollywood, and its future volume is too large.

No one understands this better than Ronan, so Relativity Entertainment's first-line blockbusters will strive to enter the oriental film market, unless there is an irresistible factor like big scissors.

In the face of excellent marketing and overwhelming word-of-mouth, the overseas box office statistics of Inception have been released.

In the oriental film market, Inception earned nearly 12 million US dollars in three days over the weekend, which is also the best three-day box office performance in the oriental film market after Avatar and Transformers.

In other regions, the first week of Inception also opened high and went high. The UK received 14.52 million US dollars, France received more than 12 million US dollars, Germany received nearly 15 million US dollars, and Australia received more than 9 million US dollars...

Inception grossed nearly 155 million US dollars in its first week of overseas screenings!

The situation has become extremely obvious. After becoming a god through The Dark Knight, Christopher Nolan has created another super masterpiece in the eyes of fans.

Not only the box office, but also the peripherals of Inception are also hot, such as the small props used by Tom Cruise to distinguish reality from dreams in the film-the top is also selling well.

Relativity Entertainment distributed commemorative tops to theaters for $12 each, and sold out on the day the film opened.

The price of commemorative spinning tops sold in stores and online channels ranges from $80 to $130, and hundreds of thousands of them were sold in just two weeks.

In terms of developing the film derivatives market, Relativity Entertainment has rich experience, and the hot sales of Inception Spinning Top also benefited from its huge operation ability of the entire industry chain.

Christopher Nolan is at the pinnacle of his directorial career, and his works have reached a certain height, whether commercial or otherwise.

Of course, the film company would like such a director.

After returning from the premiere in the East, Christopher Nolan submitted the script and plan of future new works to Shahai Entertainment. Sandhai Entertainment attached great importance to the British director and immediately transferred it to Ronan.

This is a space sci-fi film, which also tends to be hard sci-fi. Project Future is directed by Christopher Nolan, and the script is written by his brother Jonathan Nolan. It mainly tells about a team of explorers using their new discovery of wormholes. , surpassing the limit of human beings for space travel, thus starting the story of interstellar travel in the vast universe.

The name of the script is familiar to Ronan - Interstellar.

The earliest idea of ​​the Nolan brothers came from Kip Thorne, a physicist at Caltech. In the words of Christopher Nolan: Kip Thorne addressed the potential of theoretical wormholes and time travel. Lots of amazing research and work.

As early as last year, Christopher Nolan mentioned this project to Ronan, because the script has always been the first draft, and Ronan was not in a hurry.

During the period, Spielberg once lobbied the Nolan brothers, but the Nolan brothers had already signed a long-term contract with Relativity Entertainment and rejected the olive branch thrown by DreamWorks.

Inception will be a huge space production, and the production budget will not be less than 160 million US dollars.

Tom Cruise has received relevant news from Christopher Nolan and is willing to play the leading actor.

In addition to the Mission: Impossible series, Tom Cruise is also developing other territories.

However, it will take some time for this project to start preparations, after all, Christopher Nolan is still filming The Dark Knight Rises.

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