The Best Entertainment Era

The reception was still going on, and Ronan and Jessica Felton then went to other places and greeted some familiar people. Not only people from the Hollywood movie circle, but also people from the San Francisco business district came here tonight. some people.

Here is the world famous Silicon Valley.

Strictly speaking, a considerable part of Lucasfilm's business also belongs to the computer industry, which itself is inextricably linked with Silicon Valley.

Ronan met Tim Cook, Apple's chief operating officer, at the reception and briefly asked about Steve Jobs.

Joe's physical condition is not very ideal, and he was hospitalized again last month. Tim Cook temporarily replaced Jobs and took over the management of Apple.

If there are no major accidents, Tim Cook will become the new head of Apple in the near future.

And compared to Steve Jobs, he is more of a businessman.

On the Internet across the Pacific, many people joked that Steve Jobs made products, and Tim Cook sold products.

Joe's time is running out, non-manpower can change, can persist until today, money ability has played a vital role.

Ronan still remembers that at that time, a colleague said that the treatment of cancers such as liver cancer, lung cancer and pancreatic cancer can be described in one sentence-first take your money, and then kill you.

There used to be a saying widely circulated that the disease that cannot be cured in this world is... the disease of poverty.

Therefore, countless people try their best to change their destiny. This is manifested in Hollywood, which is a variety of well-known rules.

It's not just Hollywood. Looking at the workplace and business circles, similar situations are not uncommon.

There are always people who want to take shortcuts.

Jessica Felton met a female classmate at the University of Southern California Film School and chatted with her alone. The other party is now a mid-to-high-level executive of Lucasfilm.

Ronan turned around, chatted with Mark Randolph for a while, and saw George Lucas walking to the French window alone, and then returned to him.

How did you become a person? George Lucas looked at Ronan and asked.

Ronan didn't go around in circles and said, George, find a place to chat alone?

George Lucas nodded slightly: Yes.

He left the banquet hall with Ronan and entered the lounge next to him.

George Lucas sat on the sofa and asked, Ronan, what do you want from me?

Ronan said directly: Yes, about your retirement. George, we have been friends for many years. I have a question to ask you. You plan to retire. Where is Lucasfilm?

George Lucas did not answer immediately, but looked at Ronan and said slowly, It seems that you have ideas about Lucasfilm.

Ronan didn't need to deny it, and said, I don't think there are many people in this world who are not interested in Lucasfilm.

George Lucas said: I have considered selling Lucasfilm, but it is only an idea at this time.

Ronan answered immediately: George, you know enough about me and Relativity Entertainment, Lucasfilm is your child, if you want to find a new guardian, don't you choose someone you are familiar with and know enough about?

George Lucas has always had a very good impression of Ronan and Relativity Entertainment. He smiled and said, Indeed, Relativity Entertainment is a good choice.

It is not difficult to judge from George Lucas's words, he does have the idea of ​​​​selling Lucasfilm.

Ronan has been with George Lucas for many years. They have a good personal relationship and have been planning for a long time. They don’t need to go around too much. There's too much conflict.

This is also what George Lucas considered, he thought for a while, and said: Ronan, I can only say this, I am going to retire, and I do intend to sell Lucasfilm, you and Relativity Entertainment I think it is also a good choice. But you know, Lucasfilm is not my company alone, I can't make a decision immediately, and I can't make any promises to you.

Ronan nodded slightly: I understand.

George Lucas is the majority shareholder of Lucasfilm, but not the only one.

Besides, he and George Lucas do have a good personal relationship, but this will involve a three billion dollar deal.

This kind of transaction involving billions of dollars requires careful and long-term argumentation and negotiation. No one will finalize the cooperation intention in a few words, and Ronan and George Lucas are no exception. After George Lucas His attitude is very clear, if he sells Lucasfilm, and under similar conditions, he will give priority to Relativity Entertainment.

If someone bid far more than Relativity Entertainment, all they can do is say sorry.

In short, the two did not reach a clear intention, but they were very interested in each other.

In fact, Ronan is very clear that under the premise that George Lucas persuaded other shareholders to intend to sell Lucasfilm, the biggest obstacle does not come from Lucasfilm itself, but the hidden dangers that may exist externally. It's a hurdle that the theory of relativity entertainment can't get around.

Lucasfilm has three major profit-making projects, one is Industrial Light and Magic, the other is the Star Wars series, and the third is the Raiders of the Lost Ark series.

Needless to say, Industrial Light and Magic is the most powerful special effects company in the world, bar none! Moreover, although Industrial Light \u0026 Magic's profit is not too much, it is relatively stable, and its business is relatively independent, without being mixed with too many external factors like movies.

For the Raiders of the Lost Ark series, Paramount Pictures has a certain right to speak-Paramount and Lucasfilm jointly produced the series and also owns the distribution rights-in view of the characteristics of this series, if it can acquire Lucasfilm will make a sequel or reboot later, and Ronan doesn't mind Relativity Entertainment working with Paramount Pictures.

The biggest trouble is that Lucasfilm's most profitable Star Wars series, even if it was hit by the financial crisis in 2007, the toys of the Star Wars series and peripheral products excluding copyrights such as DVD and TV network on demand , Still brought Lucasfilm a net profit of more than 231 million U.S. dollars!

If Relativity Entertainment wins Lucasfilm, it will definitely restart the Star Wars series, and 20th Century Fox will become the biggest obstacle.

Twentieth Century Fox owns the copyright of Star Wars: A New Hope, and as the distributor of the entire series, it also owns the copyright of some offline distribution income for a long time.

After the successful acquisition of Relativity Entertainment, if it re-releases the DVD discs of the Star Wars series, 20th Century Fox will not be able to get around the obstacle.

Lucasfilm has demonstrated extraordinary imagination, passion and visual effects, and consistent storytelling ability from its founder - George Lucas. If you take Lucasfilm - a The combination of world-class movie database and Relativity Entertainment's unique and inexhaustible creativity in platform, business and market operation will definitely bring long-term, visible and significant driving force and benefits to Relativity Entertainment.

That's what Robert Iger told Ronan the following day, while negotiating about Lucasfilm. The Relativity CEO, like Ronan, made no secret of his admiration for Lucas The desire of the film industry.

In addition to obtaining the special effects department that Relativity Entertainment urgently needs, Industrial Light and Magic, Lucasfilm's series of classic movie images are an effective supplement to Relativity Entertainment's film and television brand.

Just as Marvel's superhero movies have begun to sweep the world, with the support of the huge platform of Relativity Entertainment, the new Star Wars in the future will become even more popular.

In the eyes of many people, movies like Star Wars are simply not worth mentioning, and they are extremely vulgar, but no one can deny that it is these daydream movies that can become popular movies all over the world.

People like to embrace this kind of experience. On the one hand, it is really interesting. On the other hand, the majority of audiences around the world regard movies as a way of consumption that can provide them with simple or even pure entertainment.

For the sake of the broadest audience and maximizing profits, the success model of big groups, big investment, and big movies is destined to be the mainstream. If the Star Wars series is restarted, it will inevitably be included in this model.

At the high-level meeting of Relativity Entertainment, it took almost no time to reach a consensus on the acquisition of Lucasfilm.

After receiving the latest reply from George Lucas, Relativity Entertainment will form a small team in advance and quietly contact Lucasfilm to promote the acquisition as soon as possible.

George Lucas has decided to retire and sell Lucasfilm, but needs to do the work of other shareholders.

After several years of Ronan's efforts, in terms of personal intentions, George Lucas is undoubtedly heavily biased towards relativity entertainment.

Of course, the precondition is that Relativity Entertainment's bid should be appropriate.

Relativity Entertainment has already evaluated Lucasfilm, which is roughly within 4 billion US dollars.

It depends on the outcome of the final negotiation between the two parties.

Time is getting closer to Independence Day, and on the weekend before Independence Day, Alice in Wonderland was officially released in North America.

Due to the continuous popularity of Avatar, too many viewers around the world have been aroused interest in 3D movies, and even 3D glasses have become a hot commodity.

In the short term, the only true-3D movie that can be shown is Alice in Wonderland.

Fairy tales are a never-fading landscape in Hollywood movies. Romantic innocence and unconstrained fantasy are the eternal themes in fairy tale movies.

The impact of this gorgeous 3D visual effects makes Alice in Wonderland have an extraordinary appeal.

Moreover, the film won the favor of female audiences, who believed that the film was rich in imagination and full of childishness.

With the help of Avatar Dongfeng, it appeared in the movie with a posture that best meets the needs of the market. This live-action fairy tale movie that is as gorgeous as Avatar has received the market response it deserved.

On its North American premiere weekend, Alice in Wonderland grossed $142.56 million in 4,022 theaters.

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