The Best Entertainment Era

Sand Sea Entertainment, in a small venue specially built for internal test films.

The big screen turned from bright to dark, and the lights on the ceiling were turned on, illuminating the entire venue, including Ronan, those who participated in the preview took off their 3D glasses one after another.

The picture is amazing! Despite being well-informed, Jessica Felton was still a little shocked: Is this the effect that technology can achieve to the extreme?

In some ways, she also belongs to the technical stream of Hollywood.

On the other side, George Clint put away his 3D glasses, thoughtful: The picture effect of this film is something that Hollywood has never achieved before!

Robert Lee chimed in: Not in The Polar Express! Not in Transformers!

Robert Zemeckis in front suddenly interjected: I used to think that Alice in Wonderland has reached the extreme, but now I look at it, and the gap is too big.

Ronan is quite calm, after all, he has felt the charm of Avatar before.

Muller of Embassy Pictures jumped in: It's just a little bit simpler.

The pictures and 3D effects alone are enough. Thomas, the director of online hair at Embassy Pictures, said, What more storylines are needed.

Since director James Cameron did not come to the venue, these people from Relativity Entertainment had no scruples to speak.

Ronan patted his palms lightly a few times, and the venue immediately fell silent. He said slowly, What do you think?

very good!

The market outlook is promising!

Someone said it was good one after another. Thomas, the online distribution director of the embassy film industry, was more professional. After thinking for a while, he said: I think it is not a big problem for this film to exceed one billion US dollars at the box office. .”

Muller answered with regret: It's a pity that it's an original movie, and it might not start off very smoothly.

Several other people also echoed, with the effect of this kind of movie, if it is an adapted movie with a certain fan base, the box office will definitely be a huge hit from the very beginning.

Execute according to the plan. Ronan didn't need to say more, the relevant work had already been done in the front, and this internal test screening was more to strengthen the entire Relativity Entertainment's confidence in Avatar.

He just emphasized: Do your best to run this film.

Thomas assured: Embassy Pictures will not let Avatar go to waste.

In other words, it will definitely squeeze out the value of this film.

After years of development, Ronan also believes that Embassy Pictures has such capabilities.

From production to final publicity and release, Relativity Entertainment will invest as much as $500 million in total, and of course there must be sufficient returns.

Ronan returned to the office and saw James Cameron waiting here.

You have brought a masterpiece. Ronan did not need to deny: This will be a great movie.

James Cameron did his part: I have never wavered about this.

Ronan knew very well that those great film directors were all self-confident guys.

Regardless of other aspects, at least commercially, Avatar is definitely great enough for Relativity Entertainment.

When living on the other side of the Pacific Ocean, for a while, Ronan believed that the greatest luck in film is to see Avatar on the screen with his own eyes, first in 2D, and later in IMAX3D.

Although he does not agree with the theme and concept of Avatar, he was easily conquered by the picture of the film. Even after many years, in terms of the immersion effect of 3D movies, he still believes that there is no commercial film that can match Avatar. .

Relativity Entertainment's publicity and distribution capabilities are strong enough. Ronan has watched the trial screening of Avatar and believes that this film will create miracles, so he directly asked, James, what about the sequel? Do you have any plans for the sequel?

James Cameron said helplessly: Ronan, the progress you requested is too fast, isn't it? The first part hasn't been released yet, so I'm considering a sequel.

Ronan shrugged slightly and said, This shows that I have enough confidence in you and Avatar.

James Cameron thought for a while and said: This story is not finished. Obviously, there must be a sequel, but it can't be filmed for the time being.

Why? Ronan asked.

From the perspective of business investment, although the sequel cannot be launched too fast, it cannot be too slow.

Speaking of work, James Cameron became very serious, saying: For the sequel, I have many ideas, especially in terms of technology, which is also the most critical aspect of Avatar.

Of course Ronan understood what he meant. After Titanic, James Cameron didn't make a formal feature film for so many years. Get technical ready for Avatar.

James Cameron also said: In my vision, the sequel of Avatar needs to make a lot of technically rigid adaptations, and it is best to show it in the form of naked-eye 3D plus 120 frames plus holographic projection plus Dolby Atmos technology. .”

Ronan shook his head: I can understand your technical pursuit, but James, have you considered that with the current development of film technology, it will not be possible to realize the technologies you mentioned on a large scale in theaters in another ten years.

James Cameron defended: All this is to achieve perfect visual experience and 360-degree natural sound, so that the audience is extremely close to the reality of 'immersive'.

Ronan added: There is more than one sequel to Avatar, right? We can prepare for the sequel while making technical reserves. With the scale of Avatar, it takes at least three years for each sequel to be completed from preparation to filming. During this period, there is also the work of the crew to complete the process that can be used as a new technology. On-site shooting is the best condition for developing and testing new technologies.”

These words are not fooling around, although a lot of technical preparations have been made, but in the preparation and shooting of Avatar, James Cameron used and developed new technologies, which exceeded the preparations of the previous nearly ten years.

Therefore, James Cameron said seriously: Ronan, I will seriously consider your words.

With a director of James Cameron's level, even Ronan couldn't force it. He nodded immediately and said, I hope we can work together to create the future of sci-fi movies.

James Cameron thought of the works of Relativity Entertainment in the past two years, and said: In my opinion, Hollywood science fiction films will present two trends in the future.

Ronan has never been arrogant, and the communication with James Cameron also helped him to have a clearer understanding of the future, asking: Oh, which two situations?

James Cameron roughly said: One is superhero sci-fi, such as Iron Man, Superman, etc.; the other is more serious sci-fi movies that involve scientific research, and technical issues are involved in shooting, such as Avatar, etc., need to pay more attention to details and make the details more scientific.

He sighed: Actually, before Avatar, I always worried that the market has undergone tremendous changes, and audiences are no longer as willing to sit in a dark room and watch movies with strangers as before.

Ronan knew that this worry was not unreasonable, because North American theater audiences showed a downward trend every year.

Don't worry. Ronan said: Avatar will prove that audiences are still willing to go to the theater to watch super blockbusters.

James Cameron didn't stay long, and quickly took his leave. When Ronan answered the office, the scores of the film screening just came out.

This is Relativity Entertainment's internal testing standard, regardless of the artistic value of the film, only the commercial prospects.

Among the producers and executives of Relativity Entertainment, Avatar received a score of 9.8 points.

In the past, films that scored more than 9 points in the internal audition, all of them were box office hits.

Connie knocked on the door at this time and came in, saying: I just got the news that Zach Schneider and Charles Rowan rejected the script of the new Superman movie and asked the screenwriter to make revisions.

Ronan has been drawing people's attention to what's going on next door to Marvel, and asked, Do you know why?

Connie said: It is said that the theme is not deep enough, the content is not thick enough, and it is not enough to bear the dark style.

Ronan nodded slightly: I see, continue to pay attention to the situation over there.

This situation is not surprising, after all, Warner Bros. and DC comics all regard The Dark Knight as the benchmark for DC comic movies.

Think about the Watchmen that is being released. It is more appropriate to say that it is a purely live-action movie than a comic movie.

Once, Ronan had seen several versions of this film, and the different edited versions made the rating of this film erratic like a roller coaster.

There was a saying at that time, which was not unreasonable: the output of Marvel’s superhero movies is stable, the good ones are not much better, and the bad ones are not very bad; while DC’s comic-changing movies are metaphysics, even if they are directed by the same director Knife, different editing versions will be different.

Others joked that the reason why Warner Bros. and DC Comics didn't collapse was because they sold director's cut discs.

Ronan has already got a list of movie release schedules for this summer, including a super masterpiece from Warner Bros. and DC Comics.

Because of the impact of the early Marvel Avengers plan, Warner Bros. and DC Comics also kicked off the prelude to the Justice League movie universe earlier. The opening masterpiece is Green Lantern, which cost 200 million US dollars in production alone. !

The superhero blockbuster will be released in mid-May.

Because Warner Bros. and DC Comics want to whet the appetite, Green Lantern did not hold any external test screenings due to the need for secrecy, and Ronan is not sure how the film will be.

I hope it is still green, green from beginning to end.

Relativity Entertainment's Iron Man 2 once again occupied the beginning of this summer.

In recent years, including last year's Spider-Man 3, the first weekend of the summer file has almost become a Marvel superhero movie special.

However, before Iron Man 2, Relativity Entertainment also has a superhero movie released in April, and that is Kick-Ass.

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