The Best Entertainment Era

On the premise that the North American market can be guaranteed, the content of the film is slightly tilted to the East.

The hero came to the capital with his mother who was transferred to work in the east, and enrolled in a bilingual international school. School violence is a common phenomenon all over the world, especially for newcomers who have just transferred, they often suffer from troubles.

Drew, the actor played by Jaden Smith, is facing this situation. A group of Thai boys headed by Chachai, relying on their training in Muay Thai martial arts gym and their status as foreigners, often bully local students and even fight violently.

The identity of the foreign friends made the school and even the law enforcement agencies worry a lot, which further fueled the arrogance of this group of people.

Inevitably, Drew clashed with the school violence gang led by Chachai and was knocked out.

The latter is the usual routine in oriental kung fu movies. A plumber with great skills becomes Drew's kung fu teacher, teaching Drew to learn kung fu and fight against the evil forces on campus.

The Thais, who are so brave and ruthless, and the Americans who think they can save the whole universe are engaged.

Of course, the image of Dongfang is very good. For example, Dongfang students have been helping new classmate Drew to integrate into the campus and the new environment.

For example, Drew treated his mother rudely, but was finally moved by the warmth of the East, and the relationship between mother and child became harmonious.

For example, the display of the Eastern Harmonious Society.

The oriental metropolis as the background is an absolutely modern city with many high-rise buildings, as well as traditional courtyard houses and the Forbidden City.

In the movie, it truly reflects the real scene of the oriental metropolis, an international metropolis that is no less prosperous than New York and Los Angeles.

There are also some oriental elements that are mechanically copied for overseas markets, especially some iconic buildings and backgrounds.

For example, before the final martial arts competition, the plumber used Drew's vacation to take him out for travel and training to experience the true meaning of kung fu.

The Forbidden City, the Great Wall, Bamboo Forest, Wudang Mountain and so on have all become the background for Drew to practice martial arts.

These stacked oriental elements are superficial and have no effect on the progress of the plot. They are just to cater to the Western audience's curiosity about exotic scenery.

Kung Fu Dream is a standard Hollywood assembly line product. The rhythm of the first half is well grasped, and the second half begins to learn martial arts, go to the Great Wall and climb Wudang, which must be boring in the eyes of Eastern audiences.

But in the North American and international markets, this is a very important selling point.

Moreover, this film was filmed in the East, and Relativity Entertainment Eastern Branch also respected the opinions of the film department in charge. In the words of the middleman of China Film, the leaders valued these very much, because it represented cultural output.

Such a clichéd story, such a cooperation model, what can be exported.

It is impossible to expect Hollywood to make a movie that reflects the core of oriental culture, even if the director is Ang Lee.

Hollywood directors and production teams, after all, serve Hollywood companies.

All in all, don't pin your hopes on western screenwriters and directors if you want to make real oriental films widely circulated all over the world.

Even if like Ronan and Relativity Entertainment, even if they make so many settings that are beneficial to the East within the scope of audiences in the North American market, the ultimate goal is still for commercial gain.

The film industry in the East has a long way to go if it wants to export culture.

This is not something the film industry alone can solve.

Although many changes have been made, Ronan still feels that the whole film is floating after the premiere screening.

Because it must be considered for the market and business, Kung Fu Dream was okay when it was in the metropolis, at least it was a bit like a real life in the East, rather than an oriental story imagined by Americans sitting in the office, but when the hero travels and practices martial arts stage, it becomes a castle in the air to satisfy the curiosity.

Who goes to the Badaling Great Wall to practice martial arts all day long, even if you are an international friend, you still have to buy a ticket, and the price of the ticket alone is scary.

In addition, the scenic spots in the east are always hidden dragons and crouching tigers, and on the top of the mountain like a tourist attraction, there will always be some monks who have nothing to do but practice martial arts.

This is even more nonsense. There are monks, but they are not practicing qigong, but making money.

Anyway, Westerners don't understand this, so maybe it will attract a large number of foreign tourists after it is released.

Some scenic spots do not charge the crew any fees at all, but provide advertising sponsorship to the crew, which is quite far-sighted in making money.

To some extent, this is also an Oriental tourism commercial.

Give a few days of ticket fees, and the crew's ticket and venue fees are waived, and it doesn't cost much. This crew is led by Will Smith! There are also superstars like Jack Chen! What if it catches fire all over the world?

Will Smith is unknown to others, but Jack Chen is a household name.

Jack-Chen came to the scenic spot where he made a movie!

It's hard to think of this publicity stunt as attractive, but how can it increase the number of tourists by a few points? Even if it can't be pulled, can't you take this opportunity to increase the price?

Look at the neighbors, the original 10 yuan ticket, spent money to hire a bunch of fake monks for a grand event, and it rose to 50 yuan in a wave.

Then, continue to do it in the second year, and the ticket is directly 150!

According to this trend, within a few years, the tickets will be over 200.

Now the competition for scenic spots is also very fierce. Michael Bay's Transformers 2 crew is said to intend to go to the east for filming. In an instant, more than a dozen cities and more than 20 scenic spots contacted Relativity Entertainment Oriental Branch.

As for advertisers, there are countless.

In order to make his own computer the only computer of the heroine Candice Swanepoel in the movie, the famous Trade and Industry Technology paid 10 million US dollars for advertising sponsorship when it first contacted the Eastern branch of Relativity Entertainment.

Even crazier, if Optimus Prime is willing to drink milk, a milk manufacturer is willing to provide $6 million for the crew.

It is said that Michael Bay has been seriously considering the relevant advertising sponsorship based on the principle of being responsible for the crew and making more money for the producer. Fortunately, after Ronan got the news, he stopped temporarily.

The computer is not the problem, and the milk is not the problem, but the milk should be drunk by Candice Swanepoel, and it must not be drunk by Optimus Prime.

Ads cannot be placed hard!

Kung Fu Dream received a total of 3.6 million US dollars in advertising sponsorship from the East, including scenic spots and multiple manufacturers' brands. After all, this is a story that took place in the background of a modern metropolis in the East.

This is not a small amount of income for Kung Fu Dream, whose total production cost ended up costing 25 million US dollars.

At the end of the film, the American kid accepted the training and guidance of the oriental teacher, defeated the barbaric Thai, and became the champion of the martial arts competition.

This is an inspirational story that is often used in the Hollywood movie model. The protagonist must work hard to reach the pinnacle of his work tasks. Relativity Entertainment's When Happiness Knocks on the Door filmed and produced a few years ago also made Will- Smith's character is going through a lot of hardships and ultimately succeeds.

This father and son can be regarded as the same line.

Will Smith has put a lot of effort into Kung Fu Dream, Relativity Entertainment's internal test screening evaluation is quite good, and Embassy Pictures has invested enough publicity and distribution resources.

Although there was a large-scale opening of Blackjack released by Sony Columbia Pictures in the same weekend, Embassy Pictures still won nearly 4,000 theaters for Kung Fu Dream.

The film's competitor this week, Blackjack, also has a certain strength. It claims to be adapted from real events in Las Vegas casinos. The pre-screening promotion has also created considerable momentum.

But this cannot stop Kung Fu Dream from topping the North American box office rankings this week.

In the three-day opening weekend in North America, Kung Fu Dream lived up to the expectations of Will Smith, a heart-warming father, and won the box office championship with US$58.96 million.

The higher-invested Blackjack also surpassed Sony Columbia Pictures' expected US$24.1 million and sat in second place on the box office list.

These two films are full of gimmicks, and the momentum far exceeds their own strength.

Frankly speaking, Kung Fu Dream can be a big hit, Will Smith contributed a lot.

In this day and age, there seems to be no film that can be directly linked to Will Smith that has a bad commercial performance.

This black actor with protruding ears seems to have magic in the film market.

After the film was released, Will Smith desperately cheered for his son.

When we chose Jack Chen to play Drew's master, an exciting idea flashed in our minds—the East! Will Smith dragged his son Jaden Smith one after another to accept media interviews: We knew we were asking for trouble, but it turned out that this arrangement not only made the film's theme more prominent, it even made it an epic. I am very proud that we finished the film in the East. When you see Jia You’d be blown away when Den and Jack Chen were training together on the Great Wall—that’s something we’d never be able to shoot in Los Angeles.”

He has always been a smart person and praised the filming location: The power contained in such a place cannot be replicated by anyone. Its magic brings a more real texture to the film. Working together in such a place is very important to me and my family. A very important experience for the family.”

The U.S. and the East were released simultaneously. Kung Fu Dream also achieved good results in the East. It earned nearly 35 million RMB in its first three days.

After all, this is not a top production like Transformers with a strong fan base. It is already very good to have such a box office in this era.

In North America, although the word-of-mouth is very mediocre, the trend of Kung Fu Dream is quite stable. After 29.87 million US dollars in the second weekend, the cumulative box office reached 111.13 million US dollars in ten days of release.

The film has also been launched in the international market one after another, and the overseas box office soon exceeded 40 million U.S. dollars. The scale of screenings will soon spread to more than 80 countries and regions in the next few weeks.

Through this movie, Relativity Entertainment can be said to have made a lot of money.

Will Smith and Jaden Smith were also winners.

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