The Best Entertainment Era

In 2008, the slowdown of the U.S. economy became more and more obvious. The strategy of boosting the U.S. economy with the real estate industry and financial means began to show various sequelae.

No matter how good the strategy is in Washington, it can also make Wall Street change its face.

Since late last year, the early subprime housing credit crisis has erupted, and investors began to lose confidence in the value of mortgage securities, triggering a liquidity crisis.

Excessive borrowing under lax signature affordability standards also contributed to a gigantic economic crisis emerging from the US housing loan bubble.

Fannie Mae and Freddie Mac, which looked good in the past, are about to become a powder keg.

In the eyes of high-level people like Ronan, although the explosive barrel has only ignited the fuze for the time being, it may explode violently at any time.

Who can be responsible? Who is going to pay for this?

Of course, Wall Street wants to use the crisis to make money. A big company like Relativity Entertainment will definitely not be taken advantage of, and the Washington authorities are not stupid.

Therefore, in the end, all Americans must pay the bill.

For America's middle class, it's like sitting on top of a keg of dynamite, with the smallest hiccup to avoid.

However, many of them are not very worried, because the Washington authorities and Wall Street experts are trying their best to fool them: the situation is very good, and the economic crisis will not happen!

Even if many people don't believe what the experts say, there is actually no good way. Too many people have gotten into the big hole that Fannie Mae and Freddie Mac can't get out of because of real estate problems.

When the Washington authorities vigorously developed the real estate industry, they joined forces with Fannie Mae, Freddie Mac, and Wall Street to tell the middle class that it is warm to have a home.

When the real estate market turned into a muddy quagmire, they not only ran away first, but also stripped off the last clothes of the latter, and threw their feet into the muddy quagmire.

As an Internet company with enough users and business support, Netflix has not been greatly affected at present and is still thriving in the stock market.

After the overall market value exceeded 100 billion U.S. dollars in December, as Netflix's business fully entered the Japanese and Korean markets in mid-January, Netflix's stock price continued to rise.

In less than a month, Netflix's market value rose from $100 billion to $110 billion.

Compared with the once almost pure streaming media company,

Now Netflix, which concentrates multiple businesses, can be said to be generally optimistic about its prospects.

The Netflix network is developing steadily. As the parent company's Relativity Entertainment, it is more stable than the Netflix network.

Driven by Ronan, coupled with the confirmed plan, the internal preparations have been made long ago, the cash flow is abundant, and the countermeasures are appropriate. In addition, in recent years, almost all of them have taken the road of independent investment in film production and distribution, not too much. The intricate guarantee and debt relationship will not be greatly impacted in the future.

Of course, the economic crisis is social in nature, and it is impossible to say that it has no impact.

In the past, there was a myth in Hollywood - in every economic crisis, Hollywood is a place where the storm cannot spread.

During the Great Depression of the 1930s, when a quarter of Americans were unemployed, people were still counting pennies to see the latest movie, and people were hiding in movie theaters because of escapism. The movie industry was thriving, and Hollywood was not Being hit but thriving.

But times have changed, and Hollywood is no longer the Hollywood of the last century. Major production and distribution companies have become part of the media group, and a media group with a complex industry revenue structure will definitely not be able to escape this crisis. financial turmoil.

What Ronan and Relativity Entertainment prepared was to minimize the negative impact.

As of mid-January 2008, Relativity Entertainment had $20 billion in reserves.

Compared with the previous few years, since the listing of Netflix Network, Ronan has much closer contact with Wall Street, and also has a better understanding of Wall Street. There are also related considerations about how the current economic crisis will affect Hollywood and Wall Street.

One result is completely predictable, Wall Street capital will inevitably withdraw from Hollywood in large numbers, the honeymoon cooperation period between the two parties will end, many banks will no longer invest in the high-risk film industry, and many Hollywood companies will have to cut down some projects. Reduction also means underemployment, which will eventually be reflected in every class that makes up Hollywood.

Therefore, during the recent period, Robert Iger has been frequently traveling between Los Angeles and New York, contacting a number of investment institutions, and waiting for the complete withdrawal of Wall Street funds to get what Relativity Entertainment wants.

Hollywood's current main focus is not on Wall Street and the looming economic crisis. The almost irreconcilable conflict between the screenwriters' union and the producers' union is the most troublesome.

In the context of the screenwriters' strike, the Grammys and Golden Globes have been suspended successively.

Both announced the list of winners directly through the press conference.

On the Grammys, Adele of Big Machine Records became one of the winners this year, taking home three golden gramophones by herself.

Taylor Swift, as ever, isn't particularly Grammy-friendly.

At the Golden Globes, Slumdog Millionaire won best drama, and the Coen brothers won best director for No Country for Old Men.

Somewhat unexpectedly, Rachel McAdams won Best Actress in a Drama Series for Sunshine Girl.

As time goes by, the situation of this awards season has gradually become clear. The biggest competitor of Slumdog Millionaire is No Country for Old Men, which is a collaboration between Paramount Classics and Disney's Miramax.

The two films will compete fiercely for Best Director and Best Picture.

As for the actor award, the two young Indian actors in Slumdog Millionaire have no competitiveness at all, and the Embassy Pictures did not declare performance awards for them at all.

There are still many black actors in Hollywood waiting in line to win the Oscar for acting. The identities of the two Indian actors determine that their chances of winning the Oscar for acting are almost zero.

Uncle Hei didn't get enough, but the third brother wanted to grab it, won't he spray you to death?

In terms of Best Actor, Daniel Day-Lewis has a clear advantage. This well-known Hollywood actor seems to be ignorant of the world. He claims to devote all his energy to acting and film art, but he is also a smart man.

Daniel Day-Lewis has moved to Los Angeles temporarily since the beginning of November, and has not left once during this period, fully preparing for the Oscar public relations.

A person who only relies on acting and film art cannot win the three best actor statuettes.

In terms of Best Actress, as Rachel McAdams unexpectedly won the Golden Globe Award for Best Actress in a Drama Series, and entered the Screen Actors Guild Award for Best Actress candidate list, it seems that there is an impact on Best Actress Stance.

This is not impossible, after all, her biggest rival Marion - Cotillard is a French actor.

The Embassy Pictures also made appropriate adjustments according to the latest situation, and began to invest certain resources for Rachel McAdams one after another.

Sunshine Girl is still released in North America, and its word of mouth has maintained a good reputation. The box office in North America is trending steadily, with a total of 151.28 million US dollars so far.

Perhaps a similar experience, Rachel McAdams' performance was well received.

Although it is very difficult for the film to be nominated for Best Director and Best Picture at the Oscars due to its theme and three views, Rachel McAdams has certain hopes of hitting the performance awards.

And what hinders her from winning is not the three views of the film, but her character is a bit too beautiful in the film.

Oscar has always disliked actresses with too dazzling appearance.

Even with some adjustments, the public relations strategy of Embassy Pictures is still to give priority to ensuring Slumdog Millionaire, and then consider the best actress for Sunshine Girl.

In order to win the award, Rachel McAdams has to increase investment and think of ways.

According to news from the embassy film industry, the Australian actress has been very active since entering the awards season. As a female star who has fought countless bayonets all the way from the bottom, Rachel McAdams is not easy.

More or less related to Relativity Entertainment, there is also a Best Supporting Actor.

Because Sand Sea Entertainment collaborated with Warner Bros. and DC Comics on The Dark Knight, Relativity Entertainment also knows about the Oscar PR of this so-called best superhero movie ever made.

Warner Bros. nominated Best Supporting Actor for Heath Ledger.

According to normal circumstances, there will be an extremely strong competitor - No Country for Old Men supporting actor Javier Bardem.

People who have watched No Country for Old Men are very fond of the killer who has a well-combed mushroom head, carries a new weapon like a fire extinguisher, kills like hemp but hates blood, ignores the laws of the world but insists on his own principles, and is taciturn but promises money. Very impressed.

But the situation of this year's Oscars is very special. Javier Bardem is not facing an ordinary competitor.

How can the living rob the dead? A simple sympathy point, Javier Bardem is about to fall behind, and Heath Ledger's performance on the Joker deserves to be brilliant and an Oscar for Best Supporting Actor statuette.

In fact, Warner Bros. has considered applying for an Oscar for Best Actor for Heath Ledger. If he can get this statuette, The Dark Knight will be rewarded handsomely.

But after comprehensive consideration of all aspects, he finally chose the more secure Best Supporting Actor.

After all, an award that can be brainstormed is more effective than simply being nominated.

The curtain of 2008 has been opened, and Relativity Entertainment has also started a new year. Movies are the main business, and releases are the foundation of industry operations.

After a successful 2007, Relativity Entertainment is not much different from last year. Nearly 20 films will be released in 2008, including many top Hollywood productions such as Avatar and Alice in Wonderland.

Determined by the relatively flat schedule in January, the opening movie of 2008 is still Uwe Ball's masterpiece.

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