The Best Entertainment Era

If you had to find a word to describe the superhero movie Thor, most people would have the same choice-my brother abused me thousands of times, and I treated my brother like first love!

From its establishment to the present, Marvel Entertainment has operated and is currently operating six films: Iron Man, Hulk, Thor, Iron Man 2, Captain America ​​and The Avengers.

Among them, the first two have been released, the middle two have been produced, and the latter two are still in the shooting stage.

The holiday season has kicked off, and Thor is officially in theaters two weekends before Thanksgiving.

If Iron Man is a second-tier superhero in Marvel's superhero comics, Thor can barely be classified as a third-tier superhero.

In this era, any film that wants to attract a large enough audience needs publicity.

The easter eggs in The Incredible Hulk have won a lot of attention for Thor, and the pre-screening promotion of the Embassy Pictures is also very strong.

For example, there has been news recently that the film's hero and heroine Jason Momoa and Jessica Alba are in love.

The two often appear hand in hand in the eyes of entertainment reporters.

For example, use the Avengers that is widely concerned by movie fans to create momentum.

In an interview, Jason Momoa specifically mentioned the film, calling the script of The Avengers unbelievable. He said: Everything in the script and comic books about the Avengers It's massive, you've got these big, big superheroes and stuffed these big, big superheroes into a small space, and I'm reading the script, and it's heavy, and everything It's so big, oh my god, I said to director Joss Whedon, I don't know how you're going to do this, but I'm excited to be a part of it, let's get down to it.

Also, Embassies Pictures, fueled by Ronan, is using a similar approach, given the hype that has been Walt Disney's best success of every Marvel superhero movie ever released.

North American previews received rave reviews, and the second Iron Man was praised!

Media such as Los Angeles Times and Hollywood Reporter gave an average of 90 points of praise.

The former blew for a while: This is a wonderful return to Marvel Comics. We are happy to see Thor appear on the big screen again, and wait for next year's Avengers.

The Hollywood Reporter and other public relations media are also well received: the wonderful action scenes and sometimes funny plots in the film make people look forward to Thor, and it also reminds people of the previous Iron Man. In addition to surprises, people are still surprises.

All kinds of well-crafted news emerge in endlessly.

Despite only having two films in theaters, the Avengers are already making a name for themselves with their comic book roots and a big boost from Relativity Entertainment.

Something called Marvel Dafa has gradually taken shape.

In mid-November, all the Avengers participated in the premiere of Thor. Such a film adapted from Marvel's third-line heroes has also attracted the attention of countless fans, especially closely related to The Avengers , which makes the film even more eye-catching.

Back then, Marvel wanted to create a god and bring the god into the world, so Stan Lee started from the Norse mythology, and used this hammer-wielding Norse mythological character to start a new page of adventure action comics.

Most people are more familiar with Greek or Roman mythology, but are very unfamiliar with Norse mythology, but the gods of Norse mythology are relatively more like human beings themselves.

The film itself has nothing to say, a typical Hollywood screen hero routine.

The story of Thor can also be classified as a family drama. The god in the story has flaws just like ordinary people or other Marvel comic superheroes.

Although most of the characters in the film are mythological characters, the story still depicts a constant human conflict that has occurred since ancient times: a reckless older brother can't wait to prove to his father that he is capable of inheriting the throne; a jealous younger brother plots to take the throne. the throne; and a girl who helps the hero see the world from a whole new perspective.

The survival of the royal family, the deadly vengeance, the consequences of arrogance, these are story elements worth telling in any world.

In Marvel Entertainment's Avengers program, Thor is a founding member of the world's strongest superhero group, the Avengers.

Compared with the previous film, the male and female protagonists of Thor have all changed.

That strong Australian man didn't know where to swing the sledgehammer when the film was being prepared, and he didn't show up in Hollywood until the filming was over.

The reason why Ronan knew it was because Lindsay Beal's Hunger Games crew chose Chris Hemsworth as a supporting actor.

There is no male lead in that series, a complete heroine movie.

In this Thor, Thor himself may seem a bit boring, but the personal charm of the villain Loki is amazing.

In the Avengers plan, villains are not taken seriously.

Strictly speaking, these superhero movies are somewhat similar to level bosses in online games. The audience only cares about how to kill the boss. As for the background and story of the boss itself, not many people pay attention to it.

Just like the dungeon game mode carried forward in World of Warcraft, players only pay attention to how the boss will be fought, what equipment will be dropped, the background of the story, etc. Most people will not necessarily take a second look after swiping the dungeon more than a dozen times.

The villains of Marvel superhero movies will still be face-made and even funny. Compared with other villains, Rocky can be said to be the most charismatic villain in the first phase of Marvel.

The audience will also watch with gusto.

Similarly, Tom Hiddleston, who played Loki, also signed a long-term contract with Marvel Entertainment.

This contract is not only for movies, but also for TV series.

For Tom Hiddleston, who doesn't have many names, Marvel Entertainment's long-term contract is a rare opportunity.

Relativity Entertainment uses a large number of newcomers with limited prices and appeal, and signs long-term contracts, which also saves a lot of expenses in the future.

Today's Hollywood stars are not as worthy as they were in the 1990s. This is undoubtedly a fact recognized by Hollywood, but this does not mean that some stars earn less than before.

There is also a consensus in Hollywood that if you want to get a high salary, you should act in the sequel of a blockbuster commercial film.

Although Marvel's films are independent in name, many of them can be classified into the category of sequels. In fact, the sequels of the previous Marvel superhero films were deeply troubled by actors' remuneration.

The most typical example is X-Men 3: The Last Stand. The production cost of this film is as high as more than 200 million US dollars. The bulk of the expenditure is the remuneration of the cast members. The remuneration alone almost overwhelms this film. budget.

The main reason is that the contracts of the main actors are all signed one by one.

With successful roles and the particularity of sequel movies, the leading actors dare to ask for a salary that is much higher than their own market price, and the production company can only accept high salary if they want to make a sequel.

The market response of Thor is not bad. Although it is not as exaggerated as Iron Man, it is also a qualified popcorn movie.

In the first three days of North America's opening, Thor, who was not very eye-catching and popular in Marvel comics, took away a box office of 69.09 million US dollars from North America.

Even though the word-of-mouth of the film is not very good, it still attracted a large number of fans.

It can be said that such a film without any star actors has achieved such brilliant results in a short period of time, which can be said to be a miracle in Hollywood.

The success of Thor not only injects a boost to the box office after the film's release, but also paves the way for next year's Iron Man 2, Captain America, and even The Avengers.

Driven by relativity entertainment, as well as various technical and commercial interests, superhero movies have become the most perfect models of digital technology. Different styles of screen spectacle are staged in turn, as if leading the audience on a roller coaster, flying from one climax to another.

Do audiences get bored of superheroes? The answer is yes, just as they were fed up with cowboys, pop stars, robots and aliens.

But this will take ten or twenty years at the earliest.

As a contemporary myth, as long as there are interests, the stories of superheroes will definitely continue to be told until the entire society and culture change.

Therefore, it is commercial interests that shape superheroes, and it is the audience who need to give them godhood.

Whether Superman, Batman, Iron Man, or Spiderman, they are all projections of the real world in another parallel universe.

In the future, the world of superheroes will become larger and more real, and it may also be darker and more chaotic.

On the second weekend in North America, that is, the weekend before Thanksgiving, Walt Disney’s rare super production in recent years was released in North America. start drawing.

Amy Adams also became Walt Disney's oldest princess ever.

Although the family-friendly princess movie is more suitable for the Thanksgiving atmosphere, Enchanted seems to have been affected by Disney's poor situation in recent years, with only $31.21 million in its North American opening weekend.

Thor won the box office champion this week.

The box office trend of this superhero movie is relatively stable. The box office of the second weekend dropped by less than 50% compared with the first weekend, and it received another US$36.74 million.

Ten days after its release, the North American box office of Thor has already reached 131.1 million US dollars. It is not difficult for the North American box office to break through 100 million.

Overseas also started filming this weekend. In many countries and regions in Europe and Latin America, it became the top box office champion, with an overseas box office of 123.41 million US dollars in the first week.

Along with the box office hit of the film, there are also various peripheral derivatives, from toys to comics, and the revenue of Relativity Entertainment is astonishing.

Compared with feature films like Sunshine Girl, there are too many products that can work on superhero movies.

Commercial success has become the norm for Marvel movies.