The Best Entertainment Era

With a good start, follow-up plans will naturally start smoothly. With the box office of Insidious rising all the way, excluding The Conjuring, which is currently being filmed and produced by James Wen, the third film of the Horror Movie Universe, directed by The Conjuring Annabelle, which is an extension of the horror doll in the Warren Ghost Museum in the real world, has also been put on the agenda by Shahai Entertainment.

The investment of this project is also very low, the production cost is only 4 million US dollars.

Low-cost horror film projects are the foundation of Relativity Entertainment's start.

Shahai Entertainment's first movie The Purge of Humanity officially entered theaters. Although the film series has entered a suspension stage to avoid aesthetic fatigue, Shahai Entertainment is planning to use the worldview setting to shoot and produce related dramas. episodes, and reached a streaming deal with Netflix.

After thinking about it, Ronan gave the green light to this project. The series, like the movie, will maintain the mode of small investment and small production.

In addition, Netflix's streaming media proposed whether it is possible to film and produce the episode version of The Bourne Shadow?

The initial planning of this project was also sent to Ronan's office by Shahai Entertainment. The Bourne Shadow trilogy has already announced the end of the film series, and it will take a few more years to shoot the follow-up series of films.

In fact, in the past few years, the three movies of The Bourne Movie have always been popular in the DVD rental market. Reasonable use of popularity is the basic ability of a Hollywood company.

However, the story after the Bourne Shadow trilogy is reserved for future movie sequels, and it is not appropriate to shoot and produce episodes, and once there is a problem with the episode, it will also have a negative impact on future sequel movies.

After careful consideration, Ronan also gave the green light to the Bourne Movie series. The movie trilogy only intercepted part of the original novel, and the rest of the content can be adapted for the series.

As we all know, once a movie or series adapted from a novel loses the support of the original work, it will easily collapse on a large scale.

With the original work as the basis for the adaptation of the series, the series can also be a little more confident.

But the plot of the series should be placed before Jason Bourne's amnesia, focusing on the important event that is frequently mentioned in the movie trilogy, and fans are extremely concerned about and constantly brainstorming - the stumbling block plan!

Anyone who is familiar with the Bourne Shadow trilogy knows that Operation Stumbling Block is a secret operation plan of the CIA. The goal is to solve the disobedient politicians in various countries that the US government does not like. It is a dark plan behind it.

To put it simply, it is a professional killer trained by the government to kill people who do not listen to the American language, such as the black man in the first part of The Bourne, he threatened the US government, but was killed.

Ronan also emphatically reminded Shahai Entertainment that the series can be linked with the movie, but it must establish its own world view, and at the same time focus the series on the Stumbling Block Project, and don't dig too big a hole when it comes up.

In some episodes, the holes dug at the beginning are bigger than the sky, and it is almost more difficult to fill them up later.

For example, Jeff Abrams's Lost series has been filmed and produced for three seasons. Although the word-of-mouth and user subscription data are excellent, the sinkhole dug out even Jeff Abrams James himself didn't know how to fill in the rest, so he could only shoot one season and talk about one season.

Robert Ludlum's original novel, the structure and the secret service organization, are much bigger than the movie. If the series wants to cover the various spy projects in Ludlum's novel, a huge hole will inevitably be dug.

The first season of episodes focused on the Stumbling Block Project and some of its closely related actions.

Secret agents have never lacked audiences. If they can be filmed well,

The market reaction is definitely not bad.

Then there is the style, which must be in line with the movie.

In the past ten or twenty years, excellent spy-themed drama series can be described as rare.

After Luo Nan gave the green light, this drama project was also put on the agenda by Shahai Entertainment, and it was officially named The Bourne Shadow: Stumbling Block Project.

Netflix Streaming Media also immediately placed an order with Shahai Entertainment.

Relying on massive content and personalized recommendations, as well as the support of excellent solo dramas, Netflix’s streaming media has been developing rapidly. At present, its broadcasting business covers more than 50 countries and regions including North America, Latin America, Europe, East Asia and Australia. Not only Sitting firmly on the top spot of the global online video platform, even the chasers behind can't even see the back of Netflix.

Since Relativity Entertainment first entered Netflix, the personalized recommendation advocated by Ronan has always been an important factor in Netflix's business development. Netflix has also developed and designed a special algorithm for this purpose.

Algorithm recommendation is one of Netflix's biggest advantages.

This month, Netflix overhauled its rating system for online video, DVD rentals and streaming, replacing the traditional five-point rating system with likes and likes.

Everything on the Internet is user-centered. After several years of statistics, Netflix found that user ratings and consumption are almost completely separated.

In the past, as long as the scores calculated by the traditional film and television circle scoring system were enough for 100 users to score, the scores of related film and television dramas would be displayed.

Such a score cannot represent the consumption enthusiasm of the content at all.

As we all know, many movies or episodes tend to be less popular, and the fewer users rate them, the higher the ratings will be.

Widely disseminated film and television content, because the audience is extremely wide, the score is relatively low.

On a consumer website like Netflix, it becomes very unreliable to find the content you want based on ratings. When a user selects a certain genre and searches based on ratings, the first priority is often some very niche or literary movies. .

It is undeniable that among a certain group, these niche content with high scores may be god-level works.

But for mass consumers, for the operation of the website, this bird is of no use.

Correspondingly, those popular products that are truly popular for mass consumption, but because of their relatively low ratings, are left behind in the selection of ratings.

In today’s fast food era, there are too many entertainment content on the Internet. Don’t expect all users to have the patience to search in another format or to see the back. Some users may choose to close the webpage directly because they did not find the content they like.

The odds of this happening are not small.

Therefore, users' ratings on content have become less important to Netflix.

In contrast, likes that can directly display the number are more intuitive and can better represent the popularity of Internet consumption.

According to the user's like behavior of different tags, it can recommend the same matching content for more users with the same tag.

This has also been fully verified in the development of the Internet, and it is easier for consumers to find popular content they are interested in.

The richness of content becomes more important at this time. The collection of huge user viewing behavior data, label data and other data requires a larger video content library, which means that Netflix's content library must be continuously expanded and updated.

On the original basis, Netflix has never relaxed its content collection in recent years.

Not only Relativity Entertainment, Netflix will also buy suitable works from other Hollywood companies.

In terms of cooperation with streaming media platforms, as a content provider, dealing with channel providers like Netflix and earning a stable sales share, other Hollywood companies will not refuse in a short time.

Of course, there are many companies in Hollywood that are actively entering the online streaming business like 20th Century Fox opened Fox Online.

Even the precarious Walt Disney is planning Disney's online business.

Entering September, a heavyweight drama series landed on the Netflix streaming platform!

After years of planning, filming and production, A Song of Ice and Fire: Game of Thrones was officially launched in September.

Before the broadcast of the TV series, both Relativity Entertainment and Netflix have done a lot of publicity, especially for George Martin.

Perhaps on the other side of the Pacific Ocean, the so-called politics and conspiracies in Game of Thrones are a bit petty, just like a child's play house, but the original novel has been promoted in North America and even the entire Western world by the promotion of the publishing house and Relativity Entertainment in the past two years. With considerable influence, the total number of copies sold has reached tens of millions.

George Martin even has the title of America's Tolkien among the media and book fans.

Game of Thrones is based on a truly great book, George R. R. R. R. Martin weaves a story so complex that it covers thousands of miles of land, casts characters, and spans millennia of history. Time magazine called it 'America's Tolkien'.

Such propaganda has also begun to gain wider recognition.

The motto of the Stark family, Winter is coming, has gradually become a buzzword on the Internet.

As for the night watchman's oath, it is even more heated on the Internet.

Frankly speaking, that passage is indeed extraordinary and infectious.

Sean Bean, who plays Eddard Stark in The Foolish, was also a hot topic of publicity.

There is a promotional soft article that specifically counts the legendary experience of Sean Bean’s actor career: he starred in very tragic movies, and his characters died in various ways. 1 time, hanged 2 times, cut throat 2 times, stabbed 2 times, fell 2 times, shot 1 time, crushed 1 time...

It's just too miserable to look at.

The tension of the plot, death and hope, the fate of the direwolf, fantasy elements and fantasy space, family disputes, the temptation of power, deviant sex. Love, brutal violence...

These can all be the factors that attract the audience of the series.

The day A Song of Ice and Fire: Game of Thrones landed on Netflix streaming media, the number of subscribers exceeded 4 million!

In the following week, North American subscribers easily surpassed 15 million, and included nearly 1.5 million new paying customers.

The huge number of paying users and user database, high-quality self-produced content, and the process of global expansion are all the confidence for Netflix to hit the market value of 100 billion.