The Best Entertainment Era

In the 1980s, a group of living robots came to our earth from the planet Cybertron and started an extremely fierce war. After more than 20 years, they made a comeback to start a new desperate battle. Fighting, catastrophe is coming, which side are you on, the Autobots or the Decepticons?

As Optimus Prime assumed a fierce fighting posture, the first trailer was frozen on the big screen in the commercial plaza of Century City with a huge flow of people, and then a line of huge subtitles lit up.

Their war, our world!

This is the slogan of Transformers.

A large number of pedestrians who stopped to watch looked away from the big screen and continued walking. Before they had gone far, they saw a huge movie poster on the billboard.

This is the latest poster, composed of three conjoined pieces.

They are the three protagonists of Optimus Prime, Megatron, and Bumblebee. These Transformers posters are full of three-dimensional and metallic effects, which are extremely eye-catching.

Scarred Bumblebee. Lindsay Biel looked at the huge poster with Jessica Felton on her arm, and said, The journey from Cybertron to Earth is very unusual.

Jessica Felton dragged her forward and said as she walked, Didn't you attend the internal screening?

Lindsay Bill looked away from the poster and said, No, I'm in charge of two film projects and don't have time to participate. And this is a male film, and it would be biased to ask women to rate it.

She said directly: From my point of view, to rate Transformers must be a low score.

At this time, the two came to the main entrance of the commercial plaza and couldn't help but stop at the same time.

Optimus Prime and Bumblebee, who are the same height as the movie, stand on the small square in front of the main entrance, attracting a large number of people to stop to watch and take pictures.

Jessie, let's take a picture too.

Lindsay Beal found a suitable spot, and Jessica Felton stood in front of Optimus Prime and Bumblebee, held up her smartphone, and took a selfie.

Then, she opened Netflix Share, uploaded the photo she just took to the Netflix Share account, and added a name to the picture—beauty and robot!

All around, those with smartphones, sitting similar to Lindsay Beer, took photos with Optimus Prime and Bumblebee, and shared them on social media on the Internet.

On the Internet, there are too many people who can see Optimus Prime and Bumblebee through social media.

This kind of spontaneous Internet social marketing is having an increasing impact on the promotion of a film.

Transformers has become one of the hottest topics shared by Netflix.

Jessica Felton greets Lindsay Biel: Come on, let's go to the store to pick up the dress.

Lindsay Bill put away her mobile phone, accompanied her into the commercial plaza, and said, Just let them deliver the goods to your door.

Look at the samples today. Jessica Felton said with a smile, It will be delivered directly to me in three days.

Lindsay-Bill said: You rarely attended the company's premiere before, but this time you want to open it?

Jessica Felton whispered, Transformers is different.

Lindsay Bill was curious: No way? Are you a tightrope?

Jessica Felton shook her head slightly: I'm not, but Ronan is. He's... How should I put it, Ronan is a die-hard fan of Transformers, and he said that this series represents his feelings.

She and Lindsay Biel got on the special elevator that went directly to the top floor: This series has a special meaning to Ronan, and of course I will go to the premiere.

The elevator arrived, and the two got out of the elevator one after another. Lindsay Bill: Jessie, it's not been a long time, and it feels like you've changed a lot.

Have you? Jessica Felton didn't think so, It's just that I haven't met the right person before.

She said with a smile: When two people are together, they always have to pay for each other.

Lindsay Bill nodded slightly, without saying anything, came to the high-end service area, and walked in with Jessica Felton.

Beginning in April, the promotion of Transformers has entered the final stage of tackling. In addition to the usual publicity methods, in order to help those who are not animation Transformers - Transformers Series Chronicle, Watch Transformers What You Must Know and other topical columns as well as viral videos.

Many sponsors have also launched a series of promotional activities.

In the film, the Bumblebee was originally a Volkswagen Beetle to evoke the feelings of the tightrope.

For commercial gain and advertising sponsorship purposes, the Bumblebee is transformed into a Chevrolet Camaro shortly after the film starts.

General Motors reached a deal with Sandsea Entertainment, including characters such as Bumblebee, Ambulance and Ironhide, paying a total of $10 million in advertising sponsorship for the crew.

This is also one of the biggest advertising sponsors of Transformers.

In this kind of film, car advertisements are also the least offensive.

As the popularity of Transformers increases, sponsors are also holding various related activities.

For example, as the number of exposures of the Bumblebee increased and the sales of the Chevrolet Camaro sports car soared, General Motors launched a special event of Transforming the Future with Chevrolet.

There is also Hasbro, as the original toy manufacturer, they have launched many toys developed according to the characters in the movie. These toys use the latest automatic deformation technology. Automatically deforms accordingly.

In the past, Hasbro seldom developed toys according to the settings of film and television works. It usually developed toys first, and then produced film and television images created around these toys.

Transformers Relativity Entertainment's movie, Ronan personally acted as the producer, Hasbro was confident and prepared early in the morning.

In the 1980s and 1990s, the Transformers launched by Hasbro, through cartoons and toys, once swept the world and cultivated tens of millions of steel wires.

There are too many people born in the 1970s and 1980s, who belong to the generation who grew up watching Transformers, and have special feelings for this series. From the day they learned that the live-action film was shot, there was inexplicable excitement in their hearts , That kind of anticipation and excitement can only be experienced by Transformers fans.

Every once in a while, the tightrope exclusively searches the Internet and various media for news related to the live-action Transformers movie, reads every report about the movie in newspapers and magazines, and even finds news about the movie in their own cities. , look for something related to the movie.

For example, the posters that are almost covered with bus stop signs and subway station advertising columns always attract their attention.

For the wires, once on the small square TV screen, those masked robots were not only cartoon characters, but also giant titans with powerful machine shells that could transform into various machines—trailers, Police cars, even fighter jets and more.

Think about the Transformers animated movie in 1986, the death of two popular characters, Optimus Prime and Megatron, has caused too much sensation among fans?

Hasbro also paid a huge price for its reckless operating strategy.

Whether it is Rodimus or Galvatron, in the eyes of the wires, there is no charm of Optimus Prime and Megatron.

As for the so-called heirs behind the banner of Optimus Prime? That orangutan called the Sky Monkey King? Who will admit it!

Therefore, under the impetus of the embassy film industry, many steel wires began to call for it, and a huge publicity campaign quickly emerged on the Internet.

Wait for Optimus Prime to come home!

This is the catchphrase of Optimus Prime fans.

There's also the equally popular Megatron, which has plenty of fans - just wait for the Decepticons to strike!

With the development of the film industry today, publicity and hype is an indispensable means for any film to be sold well.

In terms of technology, the momentum of publicity and hype is equally crazy.

Promotional soft articles similar to Transformers represent the most advanced level of movie special effects in the world today! can be seen everywhere.

In fact, this may not be true.

For the sake of publicity, Sandsea Entertainment, United Industrial Light and Magic, released some behind-the-scenes special effects.

It took Industrial Light and Magic 38 hours to render a computer-generated image of Transformers, more than the time it took Weta Studios to make Treebeard in The Lord of the Rings: The Two Towers in 2002. The rendering record of 20 hours per frame is set. If all the polygons used to build Transformers in the film are connected head to tail, they can go back and forth from the earth to the moon, and the remaining polygons are enough to build ancient Rome twice as large. Great Colosseum.”

As the media bombarded Transformers with hype, copies were shipped all over the world.

Relativity Entertainment is most interested in the North American market.

The embassy film industry also has the highest publicity investment in the North American market. In order to build momentum, it specially organized a military trial screening at Edwards Air Force Base. Except for a small number of film crews and media staff, most of the participants were the U.S. military. members, especially some of the soldiers and officers involved in the field filming.

About 600 service members and their families attended the secretive premiere of Transformers.

Film has never been an audio-visual product that exists alone, it will always be closely connected with the social environment.

The U.S. military needs an excellent recruiting commercial, and the Pentagon needs a film that can spread widely enough to change the image of the U.S. military around the world. Relativity Entertainment also needs the professional skills of the military and the support of various advanced weapons and equipment .

Thus, this Transformers, a close cooperation between Hollywood and the Pentagon, was born.

Transformers are back!

Although in this Independence Day schedule, there are still competitors such as Ten Thousand Years Before History and Marriage Picket, which were released a few days earlier, but none of these can stop the return of Transformers.

What a favorite toy the Transformers used to be for every boy of that era, and of course a surprising number of girls.

After a long period of fading out, Transformers is finally back!