That year the flowers bloomed 1981

Daddy, this is sesame candy made by my mother. It's delicious, even better than the White Rabbit.

Yeah, Cuicui, you're right, it's just like the White Rabbit.

Second godfather, I'll give you an extra handful.

In the courtyard of Zaojun Temple, Hao Jian's daughter, Hao Cuicui, was holding a small bag full of candies to honor her godfathers one by one.

Jin Pengxing was the eldest, Li Ye was the second, Li Dayong and Wang Jianqiang were ranked third and fourth respectively, so after Hao Cuicui finished her filial piety, her little bag was already empty.

Jin Peng ate a few pieces, and after tasting the feelings of his goddaughter, he smiled and put the candy back to Hao Cuicui to prevent the child from drooling.

Daddy, don't give it to me. I've eaten it.

Hey, godfather has a bad tooth and his tooth hurts after eating too much, so I'll give it to you!

Yeah, Cuicui had a toothache a few days ago, but it doesn't hurt anymore.

Hao Cuicui sipped her saliva and glanced at her father who was not far away.

She was at the age when her baby teeth were coming in. She would definitely have a toothache if she ate too much sweets. Her mother, An Xiaolian, strictly prohibited her from eating any more sweets, while her father sometimes took care of her and sometimes didn't.

It's just that at this moment, Hao Jian has no time to worry about his daughter eating sweets. He is conspiring and discussing with Li Ye.

Brother Li Ye, it's not difficult to make a joint venture to make beverages. There are dozens of beverage factories in Pengcheng and Yangcheng. It won't be conspicuous at all if we set up another one ourselves.

But if, as you said, the brand belongs entirely to foreign companies, then the mainland’s shares must be at least 30%, otherwise the approval procedures will be difficult, and our Fenghua brand is famous.”

This time at the Spring Canton Fair, we earned more than 20 million U.S. dollars in foreign exchange. The higher-ups asked me if I could buy the Fenghua brand trademark. It was hard for me to shirk the offer.

The Fenghua brand clothing from Pengcheng No. 7 Factory is now a best-seller at home and abroad, and I don’t know how many people are jealous of it.

However, because the brand patent was on Hong Kong Island, it withstood a lot of pressure for Hao Jian, and allowed Hao Jian to secure his position as the director of Pengcheng Factory No. 7.

So as soon as Li Ye talked about the next beverage joint venture plan, Hao Jian expressed his opinion.

Thirty percent is just 30 percent! Since we are making money on the mainland, how can we not share the money with mainland companies?

Li Ye said calmly: I have said long ago that you can't just make yourself fatter. If you don't insist on paying taxes in full these years, can you, Director Hao Da, turn your deputy into a full-time employee this time?

Not long ago, Hao Jian, the deputy director, officially turned negative into positive, removed the shackles on his head, and became the top leader of Factory No. 7. This was due to Fenghua Brand's credit and his respect for public and law-abiding.

His godfather, what you said makes sense. I have met many people who are desperate for money in the past two years. I feel that if I were like them, I would not be able to sleep well at night.

Hao Jian continued: But this year I saw that there are privately established private enterprises in Pengcheng. We are affiliated after all. Isn't it time to do some activities?

Li Ye said: Just watch the arrangements! But don't be too hasty. Money can't be made in one day.

In 1984, a large number of later business giants began to develop, but many of them were affiliated at the beginning, such as a certain idea, a certain subject, a certain direction, etc.

Their property rights reform will take a few more years. The transformation will not be complete until the retreat from the state and advance the people movement begins and operators are allowed to purchase corporate assets in various ways.

Pengcheng Factory No. 7 may seem affiliated, but it has really grown from scratch, so the scale needs to be explored carefully.

And in a while, the mainland and Britain will end negotiations and issue a joint statement. By then, a large number of foreign investment will be stationed in Pengcheng, and Li Ye will have a variety of choices.

Anyway, Li Ye has already had a bad relationship with Hao Jian and Jin Peng. At worst, he will lead the workers to start over again.

Overall, the advantage is mine.

. . . . . .

Hao Jian waited in the capital for two days, and Pei Wencong flew over from Nanyang.

The two of them went to visit the big shot in the sports world together, and settled on the sponsorship in just a few clicks.

After Li Ye confirmed with them again and again, he still felt a little too relaxed.

Are you sure that we have signed a ten-year exclusive sponsorship contract with the mainland women's volleyball team?

In 1984, the mainland women's volleyball team was at its peak. It can be said that every move it made could disturb the mood of the mainland people.

And this kind of popularity will last for a long time, so Li Ye asked Pei Wencong to quote 5 million US dollars for ten years to endorse Fenghua brand and sports drinks, which felt very worthwhile.

Although it may seem expensive at first glance, it can block the way for many people who come later, and the remaining project teams will have room to operate.

Such as the upcoming gymnastics prince and so on.

Of course, Pei Wencong said with a smile: Mr. Li's strategies are always ahead of the curve. When we proposed the sponsorship criteria, the big boss not only agreed to the sponsorship, but also helped us negotiate the joint venture procedures. The green light went smoothly and saved us a lot of trouble.”

We went at the right time, Hao Jian continued: The person who worked for us said that there are people who want to sponsor the mainland women's volleyball team these days, but they are a little petty.

In addition, Lao Pei's identity also takes advantage. Overseas tourists care about the sports industry of the motherland, which is much more meaningful than ordinary businessmen.

Ha~

Li Ye smiled, knowing that he had cut off his hair.

Oriental Magic Water also sponsored the mainland women's volleyball team at this point in time, and then took the opportunity to sponsor the Olympic delegation five months later.

Their founder, Li Jingwei, was the deputy director of the sports committee of the district and county under Yangcheng before he became the head of Sanshui Winery, so he has always bet on sports sponsorship, which has led to the brilliant take-off of Oriental Magic Water.

I have to say that Li Jingwei is a powerful person. When there was no production conditions in the mainland, he found Pengcheng PepsiCo as an OEM, and then cheated all the way to occupy half of the country.

If in 1997, the mainland did not allow the management of Oriental Magic Water to go to Hong Kong Island to buy original shares, and Li Jingwei gave up the approved listing opportunity on Hong Kong Island in anger, there is no telling how far Oriental Magic Water would have grown. !

Later, it was said that he wanted to use future profits to buy out the equity of the company. After the negotiations failed, he wanted to move Dongfang Magic Water away from the local area, causing the local area to lose tax revenue. A series of conflicts broke out, which finally led to the glory of Dongfang Magic Water. no longer.

Now that Li Ye has stopped halfway, I don't know if the title of Eastern Magic Water will appear again.

. . . . . . .

After Hao Jian and Pei Wencong finalized the sponsorship, it only took half a month to come up with a surprise for Li Ye.

Before the joint venture company was fully approved, the two actually designed all the samples.

Mr. Li, this is the Pengcheng Red Bull produced as a trial according to your request. How do you like it?

Have you tried it?

Li Ye asked Pei Wencong and Hao Jian while looking at the familiar cans.

We think it's good. It tastes good and has refreshing effects.

Bang~

Li Ye opened a can and took a sip. The familiar taste stimulated his taste buds, making him miss the time he spent staying up late in his previous life.

That's the taste.

Due to brand disputes in later generations, Red Bull eventually had multiple flavors. Li Kui and Li Gui couldn't tell the difference, but the earliest flavor is still the one that everyone is most accustomed to.

Register the trademark immediately, shoot a commercial, and arrange sales channels.

Li Ye told a series of arrangements.

At this time, Jin Peng's sales channels and hundreds of salesmen came into play.

The Fenghua brand of Pengcheng No. 7 Factory is a best-seller in all shopping malls in the mainland. So if we sell it with some drinks, you can't help but give it some face, right?

Besides, it’s not that you don’t make money, who can’t live with money?

However, something unexpected happened while filming the commercial.

Uncle Wen Guohua suddenly invited Li Ye to dinner and poured him a glass of wine as soon as the table was served.

Li Ye was flattered and asked quickly: Brother, do you have something to say?

Yeah~

Ning Pingping has been back from Chang'an for half a month. I originally didn't want to interfere with her affairs anymore, but...

Wen Guohua sighed and looked at Li Ye, but hesitated to speak.

Of course Li Ye understands, isn't it just a man's thing?

But why did Ning Pingping come back from Chang'an?

Li Ye asked: Brother, shouldn't Ning Pingping be in Chang'an preparing for the filming of The Flying Wind?

Wen Guohua shook his head and said: If you can't keep up, you'll be ashamed of yourself and come back!

Li Ye was stunned for a moment and guessed something.

Ning Pingping is a costume performer, but she is not a real actor. Wouldn't it be a shock to be mixed with the professional actors in the film studio?