That year Huayu

The Lunar New Year gunfire rang out.

"Co-produced by Lin Nan Pictures, China Film, Wanda, and Enlight, directed by Director Wu Ershan, starring Huang Xiaoming, Huang Bo, Zeng Li, Xia Yu, Reba, Liu Xiaoqing and others;

The fantasy, action, and adventure movie "The Secret of the Dragon" adapted from the top IP novel "Ghost Blowing the Lamp" has been launched in theaters nationwide in the early hours of this morning and has been officially released! "

"According to data from theaters, the overall screening rate of the movie "The Secret of the Dragon" today is as high as 46.8%. Most of the screenings are during prime time, and the attendance rate is close to 97%..."

…

When he got up in the morning, Lin Nan didn't pay much attention to the release of "The Secret of the Dragon", but directly contacted Wang Changtian.

Yesterday afternoon when he and Liu Yifei were shopping, they received a call from Xue Xiaolu;

But at that time, the two of them had a cup of hot coffee each and were happily shopping. They didn't want to deal with work matters, so they could only leave it to today.

"I visited several movie theaters in the morning, and your call came just after I returned to the company. Did you read the reports online? It was so crowded, haha..."

After answering the phone, before Lin Nan could say anything, Wang Changtian started laughing and seemed to be in a really good mood.

"You still need to watch the news? Isn't it right?" Lin Nan joked.

"Uh... you make sense! But what's the matter with calling me so early in the morning? It's not even nine o'clock at the moment. It's not your style."

Lin Nan felt that Wang Changtian's last sentence was a bit hurtful. What do you mean it's not his style? Why do you like to sleep in late? Isn’t it okay to get up early to deal with work occasionally?

"The schedule of "Love in Seattle 2" has been set. Let's go and contact director Xue Xiaolu today;

Having made a publicity and distribution plan in advance to maximize distribution, Director Xue pointed to this movie to improve his own box office record. "

Hearing Lin Nan's words, there was clearly a sound of slapping someone's thigh on the other end of the phone, followed immediately by laughter:

"Okay, okay, it's really a magpie's arrival. There is a big business just after joining the company. I will send someone to Nortel soon..."

Wang Changtian is right, it is indeed a big business.

The box office of the first part was 582 million. The second part is not shoddy and has a large audience base. The box office will definitely be high but not low, and the distribution expenses will naturally be higher.

"Well, you will notify Yue Jun after the connection is completed, and then the three parties will issue a joint announcement."

Lin Nan yawned and warned that there are only five months left before "Love in Seattle 2" is released.

It is also time-consuming to communicate with theaters across the country for large-scale and in-depth distribution, and it must be completed at least two months in advance so that pre-release publicity can be done with peace of mind.

"okay, I get it."

After hanging up the phone call from Wang Changtian, Lin Nan was relieved; the company's first movie to be released next year was completely finalized!

As the Lunar New Year festival begins, the film market and production industry are also agitated.

The biggest gluttonous feast of the year is right in front of you, whether you will have the cake or be eaten, it will all happen in the next three months.

Therefore, the online publicity war has become more intense and bloody, and many movies are increasing their publicity costs and intensity!

When Liu Yifei got up to look for Lin Nan, Director Lin had already arrived at the company.

Huayi was obviously a little impatient and actually started sending invitations to the premiere three weeks in advance; yes, Lin Nan Films also received one.

"The most popular movie information on the Internet today is "The Secret of the Dragon", and the second most popular movie information is "The Secret of the Dragon".

Not to mention, the traffic of Wu Yifan and Li Yifeng is really huge! "Lao Pao'er" relied on the two of them and firmly stood in the second position, unbeatable. "

Lin Nan looked at the content of Hua Yi's invitation with interest, while Yue Jun sighed with emotion.

“Isn’t there a term emerging in the industry now, called ‘traffic star’, which refers to this kind of artist;

No matter what they do, they can attract large-scale attention and heated discussions across the entire network, and bring unparalleled traffic.

According to my analysis, as we go forward, this kind of artist will gradually become the darling of major film and television companies and capital, and then become the mainstream of the film, television and entertainment markets! "

Jiang Yuerou walked into the office and took over Yue Jun's words.

Lin Nan raised his head, glanced at her, and affirmed with a smile:

“Since the Internet industry entered the film and television entertainment industry, they brought the word ‘traffic’;

The film and television entertainment industry has indeed gained experience. This is the fastest and most direct tool to harvest the market!

Director Jiang is very insightful and his analysis is absolutely correct. But a sharp weapon is often a double-edged sword. Once you sacrifice yourself for the bottom line... the industry environment will become very bad. "

"But, capital is profit-seeking. It doesn't care about the method, it only cares about the results. 'Traffic Star' is easy to use. If one family has tasted the benefits, can others still sit still?

That’s why I dare to predict that “traffic stars” will become mainstream, because this is the general trend. "

Lin Nan looked at Jiang Yuerou in front of him, okay, he admitted that the other party was right again, and he also guessed Jiang Yuerou's subtext:

"Director Jiang wants to say that our company is very suitable for this kind of thing? A traffic star?"

"Haha... Director Lin, I didn't say anything."

"Well, it's indeed a good fit!" Yue Jun spoke up after being silent for so long.

"You are overthinking, it won't happen. I have canceled the artist management business, let alone the lower-level 'traffic stars'."

Lin Nan said seriously that "traffic stars" and "traffic actors" are different.

The latter is an actor first and has traffic due to his works.

But the former is completely a product on the assembly line and can be replaced at any time; only the purest capital likes this kind because it is high-quality, cheap and easy to control!

Although Reba is also a star, at least she came from one of the three major universities and was detained by the company for two years... She is not comparable to Wu Yifan, a "star" who has no "ink" at all.

In addition, Lin Nan claims that he is not the kind of "low-level capital" who only cares about money. He is a great director and one of the leaders in the film and television industry. He has a bottom line and keeps himself clean!

Jiang Yuerou smiled and said nothing when she heard this. She just vaguely put forward an idea. As for whether to adopt it or not, it is up to the boss, Lin Nan, to decide.

"On Huayi's side, Director Yue will go through the motions when the time comes. By the way, Director Jiang, the suggestion you mentioned about "Three Lives, Three Worlds and Ten Miles of Peach Blossom" is something that both Yifei and I think is feasible!" Lin Nan interrupted. topic.

"Okay, Director Lin. After that, when I help Hongxingwu choose the actors, that's what I'll do." Jiang Yuerou nodded immediately.

Yue Jun on the side took over the errand and also joked: "Isn't Director Jiang from the fortress? Haha..."

…

Just one morning passed, and in the afternoon, a large number of movie reviews for "The Secret of the Dragon" appeared on the Internet, almost all of which were contributed by netizens.

"Following the theme of 'tomb robbing', 99% of the original work has been restored. This is definitely the most successful blockbuster film version of online novels in recent years, and it is a tomb robbing movie with a special theme. It is not easy!"

"I just want to say that Xia Yu's performance as the big gold tooth is really amazing. He deserves to be the best actor in Venice!"

"The special effects are great! It's really a job for my family, and I'm not lazy about the colors!"

"If you don't take anything from the owner of the tomb, you are all responsible and patriotic tomb robbers! Haha..."

"Well, Reba is still very beautiful."

"Huang Xiaoming, Huang Bo, and Xia Yu, using an all-star cast to star in a tomb robbing movie like "The Secret of the Dragon" is really luxurious to the extreme! Facts have proved that the effect is also explosive!"

"Tsk, tsk, tsk, teacher Liu Xiaoqing's last makeup look is a bit scary."

…

Ali, the cast of "Three Lives, Three Worlds, Ten Miles of Peach Blossom".

Zeng Jia had a resigned but helpless expression on her face. She looked at Yang Mi and said angrily:

"They are going too far. How we market is our business. Why should we dictate?"

Yang Mi didn't answer. She knew about Yue Jun's call.

It is nothing more than asking the company to stop making random troubles online before the release of "Love in Seattle 2", so as not to affect the movie - this is considered a slap!

"Jiajia, we have gone too far recently. We have stepped on this, pushed against that, and morally kidnapped...fans are even violent online..."

"But there are so many movies and TV series, if this is not the case, where would the popularity come from? There is a bet on us!"

Zeng Jia said sternly, this is the best way to "hype"!

"Then, Senior Brother Yue has made it clear, do you dare to offend him?"

Yang Mi sat there and hit the nail on the head.

Zeng Jia suddenly fell silent. Dare you? Don't dare!

Her eyes drifted to the distance, where Luo Jin was lying down on a canvas chair to rest.

Jiaxing had an affair with Luo Jin's girlfriend Tang Yan before because of "Why Sheng Xiao Mo".

"Then restrain yourself like this?"

""Love in Seattle 2" should be released soon, and it will be fine after that. We will cooperate with the crew's promotion and proceed as usual; our own... just remove it."

Yang Mi paused, then raised her head again and looked at Zeng Jia:

"Including those from "Three Lives, Three Worlds, Ten Miles of Peach Blossoms". We don't need those in the movie. We have to believe in Ali's strength... and it's too easy to offend him!"

Although Zeng Jia was still unwilling to give in, after a long time, she still nodded heavily.

…

Throughout the day, the news and topics of "Searching for the Dragon" have been occupying the front page of film and television entertainment information, and topped the list of hot searches.

When he returned home in the afternoon, Lin Nan was already looking forward to seeing its first-day box office results.

"The box office of "The Secret of the Dragon" can affect "Detective Chinatown" to a certain extent.

Because both movies are commercial blockbusters produced by Lin Nan Pictures, and the latter is to succeed the former, the box office momentum of "The Secret of the Dragon" can only be strong, not weak or declining! "

Lin Nan explained to the beauty Liu Qianqian who was lying lazily on the sofa. The latter had just left Liu Xiaoli's practice room and finished taking a shower. She was currently lazy.

"Oh. Many people sent me messages today, and they all went to the movies. Brother Xun even asked me to reimburse the movie tickets, it's true."

Liu Yifei pouted with a look of disgust on her face.

"Haha, let her come to me for reimbursement." Lin Nan pretended to be angry.

"Come here quickly, my legs are sore!" Miss Liu stretched her fat, white feet and urged.

Yes, Director Lin’s premonition came true.

…

The next day, while Lin Nan and Liu Yifei were still in their dreams, the attention of the entire production industry and film and television entertainment circles was already attracted by "The Secret of the Dragon" - another terrifying number!

"The fantasy, action, and adventure commercial blockbuster "Mojin: The Lost Legend", jointly produced by Lin Nan Pictures, China Film Group, Guangguang, and Wanda, grossed 202 million yuan on its first day of release, accounting for a high percentage of the daily box office..."

……