Tears of love for a lifetime
Chapter 150
Zhao Jinshan went on to say, Mr. Xu, you have been conducting the opening of the new Huafu Mingju property for almost two months. The number of customers who come to see the property every day and the sales situation of the property should not be ideal. Our Jian'an Group Company has just finished the agricultural and sideline products exhibition and sales meeting and the Mid-Autumn Festival Night Literary Gala, and invited celebrity teachers to come over to help with publicity and other matters. We cannot copy these methods of real estate promotion activities in the past, and even if we copy them, they will not have very good results. If it is not done well, it will become negative news and have a negative impact on the company's new property sales. I thought about it last night, and I have an idea to communicate with Mr. Xu. Your company’s new building in Huafu Mingju has a very good location and surrounding commercial supporting environment. It is also in a school district. In fact, many families have relatively good conditions. My idea is to hold a"Singles' Day" lucky draw at your sales center in November and a lucky draw for homebuyers on Christmas Eve in December. We need about a month of publicity and operation time in the early stage, and the two pieces of information, the lucky draw event for home owners and the transformation of the sales center into a small commodity wholesale market, will be carried out simultaneously through offline and online promotion methods. The lucky draw I'm talking about is held among the property owners and customers of Mingju House in Washington. After everyone signs the purchase contract, pays the deposit and completes the formalities, they collectively participate in the lucky draw at the date and time specified by the company. The first among the top ten winners will receive a free house, and a full refund will be given to him after winning. The second to fourth winners who have purchased a house will receive a cash rebate at a 50% discount on the original purchase price as a reward. The fifth to seventh winners who have purchased a house will be rewarded with a 60% cash back based on the original purchase price. The eighth to tenth place winners who have purchased a house will receive a 30% discount and cash back as a reward. Let the owners who have purchased houses in the past two months also hold the first lucky draw for everyone on the National Day according to this incentive measure. In this case, after throwing out the incentive conditions, although your company is among the twenty houses There will be some economic losses, but it will attract more customers who really want to buy a house to come to view the house and choose a house. When people who really want to buy a house see that your company has this kind of lucky draw for owners, they will also come to buy a house with the mentality of giving it a try. If they have to buy a house sooner or later, it is better to buy a house early in your Huafu Mingju. If You can save a lot of money if you win the lottery. You can't catch fish without bait. After Zhao Jinshan finished speaking, everyone burst into laughter. Mr. Xu stood up again, bowed deeply to Zhao Jinshan and said, thank you, Chairman Zhao, thank you, Chairman Zhao. , thank you for the great planning idea you gave us.
Zhao Jinshan went on to say Mr. Pan, I have also visited the location of your company's real estate and the surrounding supporting environment. In addition to the convenient transportation, the supporting measures in various aspects of the business district are still somewhat inadequate. The most critical thing is that The most important thing is the lack of large-scale farmers' and vegetable markets. The first thing that people are most concerned about when buying a house is the inconvenience of buying vegetables. Let’s think about it. If there is no large farmer’s market within one kilometer of the community where you live, and you have to travel several miles to buy rice and vegetables, would you be willing to buy a house and live there? The top tertiary hospitals, schools and transportation near Zhongtian Lijing Community are relatively free of charge. The first problem that needs to be solved now is that after the housing is handed over in your community, you must apply to the relevant departments to transfer the first floor of your Zhongtian Lijing Sales Center It should be renovated into a large farmer's market to attract foreign investment instead of introducing large chain supermarkets, because there is an Ama large supermarket on Tianfu Road 4.3 kilometers away from Zhongtian Lijing. The nearest large farmer's market to your Zhongtian Lijing community is only 3.2 kilometers away from the Xinghua Road farmer's market. For the elderly living in your Zhongtian Lijing community, buying food and cooking is a big problem, so I Personally, I suggest that Mr. Pan’s first consideration is the issue of food, cooking and food for the people. You can go without buying clothes for a month, but food must be bought every day. Food is the first priority for the people. Mr. Pan said quickly, thank you Chairman Zhao for waking up the dreamer. I will immediately arrange for someone to go to the relevant departments to coordinate the procedures for opening a farmer's market in our community when I get back.
Zhao Jinshan continued,"In addition, Crown Entertainment City, the nearest large-scale entertainment venue to your Zhongtian Lijing community, is also 8 kilometers away. I want to wait for my senior sister, Chairman Zuo Chunhua, to communicate with her after she returns from a business trip to see if we can Let my senior sister go to your new property to check it out. After your company’s property is sold, rent or buy the second floor of your sales office to open a large entertainment city, so as to drive the flow of people around and bring you Zhongtian Convenient to the owners of Lijing Community. In addition, Mr. Pan, your company can no longer hold lucky draws for owners like Huafu Mingju Xu Corporation. Some activities are not suitable for copying and reuse. If they are not done well, they will be labeled as"plagiarism" by the people, which will be counterproductive. I think Mr. Pan, you can organize a preferential promotion that gives home owners with cars free access to surface parking spaces for two years or waives property management fees for two years. Nowadays, many people living in cities have private vehicles, and parking is also a problem. Therefore, if the owner buys a house and gives him two years of free parking space rights or waives two years of property management fees, it will also attract some people to come and buy a house. At the same time, the preferential policy of providing decoration cost subsidies to owners who purchase houses from Zhongtian Lijing Real Estate Company will also attract some home buyers to purchase houses. Whether they are owners of well-decorated residential buildings or owners of rough houses, let them choose one of three preferential promotions. These three preferential promotions are decoration subsidies, two years of free property management fees, One free parking space for two years. I don't know if this idea of mine will work, these are just my personal thoughts. Mr. Pan stood up, held Zhao Jinshan's hands and said, thanking Chairman Zhao for his guidance. The methods and methods of preferential and promotional activities that Chairman Zhao just mentioned are really a wake-up call. We have not considered the details of these preferential conditions for customers.
At this time, Mr. Teng of Shengtian Real Estate Company stood up and said, Chairman Zhao, our Shengtian Real Estate Company’s real estate is located at the urban-rural fringe. Can you please take a look at any good marketing models? Please give us some advice quickly. I have already They were waiting impatiently. After Mr. Teng finished speaking, everyone burst into laughter. Zhao Jinshan said, Mr. Teng, please don’t worry. In fact, the location of your Shengtian Real Estate Company’s new building in the urban-rural fringe is a very favorable condition. I went to your company’s new building two months ago. I personally think that your company's new building is more advantageous because it is located in the urban-rural fringe area. At that time, I saw that there was a large playground outside your company's new building. I don't know if that playground is for use within the scope of your company's building. area? Mr. Teng said, Chairman Zhao, the playground location you mentioned is the usable area within the commercial land purchased by our company. That piece of land within the playground, our company has not yet considered what to do with it? If you continue to build a house, you still can't sell it now. Zhao Jinshan asked, how many square meters does the playground cover? Mr. Teng said, our remaining undeveloped land is more than 10,000 square meters and nearly 20 acres. Zhao Jinshan said, I also went in to see the sales office of Mr. Teng’s company. It has two floors, and the area is relatively small. The total area of the two floors together may be less than 1,000 square meters. I want to use the sales center as the office of the property management company and farmer's market management center after the property is handed over in the future. My personal suggestion is to build a large wholesale market for fruits, vegetables, and agricultural and sideline products on idle land. You should arrange for someone to go through the operating procedures of the agricultural and sideline products wholesale market as soon as possible. There will be many merchants who want to do product wholesale and retail business with you. This will also bring convenience to the residents living in your company’s new building community. The real estate sales problem may get better, don't worry because of the remote location. When Zhao Jinshan said this, Mr. Teng stood up and held Zhao Jinshan's hands and said, thank you, Chairman Zhao, for your guidance. The planning methods for new real estate communities you mentioned are great. When we get back, we will follow the planning plan you mentioned, Chairman Zhao. Go through the formalities for the wholesale market of agricultural and sideline products. At this time, Gu Jiali was sitting next to her, listening quietly to everyone's conversation. She sighed in her heart, this old classmate of mine, Zhao Jinshan, is really a business wizard. Zhao Jinshan can only solve problems that others think he can't solve. The problem was solved in just 5 minutes.
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