Take Your Life To Play Extreme Sports, The Whole Network Begs Me Not To Die

listened to him.

Chu Chen nodded, not in a hurry to express his opinion.

Instead, let Matt Schitz continue.

Upon seeing this, Matt Schitz continued:

"Mr. Chu, if you can join our Red Bull, you will definitely be able to produce a super chemical reaction!

"I hope you can think about it more and give us a chance!"

"Just a few days ago, our R&D team and market research team have improved the formula of the new drink, and conducted a drinking trial in many convenience stores in Ouzhou! 35

"The market feedback is not bad. In the next step, if you can endorse us, we decide to adjust the price again and reduce the price to 0.5 euros a can! At that time, if you add your publicity, it will definitely be able to occupy a considerable part of the market share !""

Hearing Matt Schitz say this, Chu Chen couldn't help but smile.

He secretly said in his heart, "It would be interesting to do as you said."

previous life.

The core reason why Red Bull, a manufacturer of beverages, is always staring at extreme sports is because extreme sports can bring Red Bull an explosive increase in revenue and unprecedented brand influence!

Two things that seem to have no relationship with half a cent can produce a super chemical reaction.

The key is all because of marketing and packaging!

The secret of Red Bull's success is not that they are cheaper than others!

Nor does it taste better!

Rather, they can charge higher profits than their competitors!

In other words, of all the drinks, they are the most expensive!

Chu Chen has calculated before that the cost price of Red Bull is 0.5 soft sister coins per can, but the retail price of each can is as high as six yuan!

Why are people willing to pay so much for this drink?

The reason is because of the power of the Red Bull brand!

Red Bull locks the brand as energy and vitality, and locks in sports marketing for a long time, sponsoring various extreme sports events, so as to target young customers for long-term training!

Instead of relying on anything cheap, taste these!

Matt Hitz today.

The idea itself is completely wrong!

Although Chu Chen is not a marketing master, he is reborn anyway. He is a person in the circle and he is very clear about how Red Bull is popular!

Thinking of this, he immediately interrupted Matt Schitz and said directly:

"First of all, thank you for your trust, I am also very interested in the cooperation with your company. 99

"Since your mood is so high, let's talk about endorsement-related matters first, shall we? 55

Hearing Chu Chen's words, the white-haired Austrian instantly became more energetic.

Then he let out a long breath:

"Mr. Chu, please believe that we came to Yingjiang with great sincerity, otherwise, we wouldn't have been on a plane for more than ten hours to meet you!

Saying that, he gestured to the white man in a suit sitting next to him.

Then, he took another document from him and handed it to Chu Chen:

"Mr. Chu, this is a temporary endorsement contract we drafted before we came, please take a look."

Chu Chen took a general look, and the annual endorsement fee is only a pitiful one million euros.

five-year period.

Other than that, nothing more.

But there are many regulations.

They asked Chu Chen to wear clothes with the Red Bull logo on every live broadcast.

In addition, Red Bull has to appear on every live broadcast.

Second, every few months, you have to shoot a video to run an advertisement.

There are dozens of rules like this!

Chu Chen glanced over the contract roughly.

Then, without thinking about it, Matt Schitz's request was rejected.

And give your own suggestions!

If Red Bull doesn't want to make a fuss about the endorsement fee, it has to make a fuss about the equity and make itself the company's second-largest shareholder.

Chu Chen is not a businessman though.

But I will never do those thankless things for a million euros.

Money really doesn't matter to him.

But it's absolutely impossible not to.

In addition, the company's future marketing strategy should unconditionally obey his decision.

Change the marketing strategy of low price and taste first!

The price per can has risen to 5 euros!

Then, extensively carry out the marketing strategy of terminal promotion.

For example, moving to a new place to open up a market!

Just let the local youths, in cars with giant Red Bull drink cans on top, parade around the campus, display, and give Red Bull for free at all kinds of parties!

In addition, starting from your own live broadcast, start sponsoring various events like crazy!

Change the theme of the official website with drinks as the main theme, and replace it with the pictures of major sports competitions including their own live broadcasts, so as to create the strongest brand influence.

···Seek flowers 0.

Let young people accept their own brand premium!

in the previous life.

Red Bull sponsors more than 500 extreme sports athletes worldwide every year!

There is no advertising that can be more powerful than this!

Sponsoring such extreme sports events and selling products with advantages is the only way to push Red Bull to the leading position in the market of similar products!

After listening to what Chu Chen said.

Matt Schitz is stunned!

At first, he thought such a marketing strategy was outrageous!

Give up the taste? Raise the price?

But then.

The more he thought about it, the more reasonable it seemed!

Especially the brand influence that Chu Chen said!

.0

It just blows his mind!

But his price was too high to become the company's second largest shareholder...

As such.

Your assets will be greatly reduced.

But the problem is that right now, there is really no good way to do it.

Without the joining of Chu Chen, their own marketing team would not be able to play such a marketing strategy at all!

Matt Schitz thought for a long time.

But in the end, he still did not give his answer on the spot.

But go back and think for a long time.

It wasn't until three days later that the call came.

Agreed to Chu Chen's bid!

So far, Chu Chen alone has won 40% of the shares of Austrian Red Bull, together with the endorsement fee of 5 million euros.

All in the bag!

the following few days.

After the initial cooperation between the two parties was reached.

Chu Chen immediately flew to Austria.

I went to Red Bull's headquarters and deployed my marketing strategy to Red Bull's marketing team.

Then, the Red Bull slogan was replaced with "Your energy is beyond your imagination" for the first time, and the price of each can was adjusted to five euros!

Originally, Chu Chen also planned to appear in person to shoot a brand new advertisement for Red Bull.

But as a result, he has not waited for him to start preparing.

Just this morning, I received a new task notification from the system!

(Five updates are over, order some flowers, monthly tickets, and evaluation tickets! Please! Another 1 automatic subscription plus 1 chapter! 1 reward plus 1 chapter! 1 monthly ticket plus 1 chapter!) Nine.