Take Off My Aviation Era

Of course, in the formal official statement, Boeing’s caliber is still tough. When explaining that ANA has obtained Boeing’s consent to allow its Boeing series of passenger aircraft to continue to be maintained by China Ascendas, and can use the components produced by China Ascendas as usual, Boeing's words are very intriguing.

In the original words of Boeing CEO Steve Hoffman: "We have noticed the downturn in the global aviation industry and the plight of many partners, including ANA, in order to enable these partners to get ahead as soon as possible. Boeing has made many efforts to get out of the predicament and bring the sluggish aviation market back to prosperity. After all, the aviation industry is related to the vital interests of each of us, and Boeing must not stay out of the matter..."

When he said this, Steve Hoffman appeared very confident and domineering, and he fully reflected the uncompromising nature of the century-old Boeing brand.

However, after careful analysis, I found that the words are very beautiful, but they are equal to not being said.

What is called a lot of effort? What does it mean to be unable to stay out?

It's all about him, he's okay!

Fortunately, the big guys are adults, and they still have a certain degree of immunity to coaxing children, so just listen to it. The key is to see how Boeing does it.

How is it done?

Following All Nippon Airways, Boeing models of Korean Air and Singapore Airlines have also been allowed to continue to be maintained and maintained by China Ascendas, and can use China Ascendas components as usual.

That’s all. The most explosive event was on January 12. An import list of the American Shipping Federation showed that a 100,000-ton freighter set sail from China’s Magic City on January 10, carrying a batch of Bulk parts from the Boeing series of passenger planes produced by Ascendas China.

The recipient is Volcker Trading Company based in Seattle, USA.

The name is unremarkable, and it is even less well-known in the field of sea trade, but if you look closely at the major shareholder behind this trading company, you will find that people are the king of the related field, because his major shareholder is not someone else, it is Boeing's aircraft assembly plant in Seattle.

At this time, some people in the industry suddenly realized that Boeing did not directly increase the price of the aircraft it was preparing to deliver in the first quarter of 2008, as Airbus did. It turned out to be the root cause.

Say the hardest words and do the most insulting things!

But so what?

The actual bowing to China's take-off has resulted in an increase in the market share of all Boeing models.

Take the best-selling Boeing 737-800 as an example. Because Boeing insists on not raising prices, North America alone has bought 650 planes. Japan, South Korea and Europe have orders for more than 500 planes. In general, Boeing will only use this aircraft. The model has more than 1,400 orders worldwide.

The vast majority of them were robbed from the airbus' price hikes.

That’s not to say, Boeing also used Airbus to increase prices for all models and successfully lobbied 13 large airlines in North America, including United Airlines, West Air and Air Canada, and signed an exclusive sales agreement for ten years. protocol.

The text is lengthy, but the content can be summed up in one sentence, that is, these 13 large airlines will only purchase Boeing series passenger planes in the next ten years.

This is tantamount to excluding Airbus from the largest aviation market in the world today.

The price Boeing pays for this is nothing more than an increase of 3% to 5% of the comprehensive selling price based on the pricing cost every three years.

As soon as the news came out, Boeing bucked the market and rose 12%, while Airbus plunged 13%.

In the next few trading days, Boeing continued to grow vigorously, but Airbus, like an old scum man who hollowed out his body, languished all the way.

Even facing a huge loss in the first quarter of 2008, he had to apply for emergency funding from the European Union in order to renew his life.

But in this case, Boeing accused Airbus of malicious subsidies, prompting the United States to further restrict the entry of Airbus products, while further expanding the scope of application of Boeing’s special procurement contracts, even including All Nippon Airways and Korean Air in East Asia. Come in.

Airbus almost didn't spit out a mouthful of old blood.

I wonder who asked grandpa and grandma to come to the door, saying why the dignity of the giants should be maintained, and the model of China's take-off should not be spread in the global aviation industry, lest the team will not be able to bring it in the future?

When you use someone else, you call it Xiao Tiantian; when you don't use it, you start calling Mrs. Niu. You Boeing, a scumbag, simply don't want a Bilian!

After playing with my old mother, I won't admit it. Okay, let's see if my old mother won't fight with you!

So after Airbus's torment, the European Union launched the largest antitrust investigation so far, accusing Boeing of special purchases as an industry monopoly. Once the case is ruled, Boeing will face a huge EU fine of up to 68 billion U.S. dollars. .

It can be said that this move Airbus did not leave any affection, and went straight to tear his face.

This is also no way. It was originally the two giants working together to suppress China's take-off, but the result was unexpected. Boeing directly gave Airbus a backstab when it was not good, and almost didn't kill Airbus. .

How can this Airbus stand it?

Boeing finally expanded its market share again. Of course, it has to keep its victory. On the one hand, it continues to expand the number of soaring purchases from China. On the other hand, it also encourages the United States to initiate an antitrust investigation against Airbus, with an amount of up to 120 billion U.S. dollars.

At this point, the two giants have completely torn their faces and started endless appeals, investigations, and the consumption of appeals, causing the global aviation industry to become turbulent at the beginning of 2008.

As the saying goes, the fire at the gate of the city has affected the pond fish. The two giants are torn apart. The injuries are often not themselves, but the small fish and shrimps around. For example, Bombardier in Canada. Saying that Bombardier and Boeing are in the same group, they began to rectify Bombardier.

Bombardier said I was wronged, but Airbus didn't listen, it was all kinds of tossing.

When Bombardier saw that this was not possible, it had to look for Boeing to back it up. In the end, Boeing pointed out that Bombardier was a second-to-five son, and actually tried to seize the North American market with Airbus technology. Forced.

A similar situation also happened to Embraer, and the Russian Tupolev Aviation Consortium was not spared. It can be said that the global aviation manufacturers are full of grief. UU reading www. uukanshu.com

The only thing that can stay out of the matter seems to be China's take-off in a certain country. As the two giants are beginning to tear up, the price war of models is naturally unavoidable. In order to ensure the cost advantage of models, China's take-off is a hurdle for the two giants. It's inevitable.

So after January 15th, China's previously terminated aerospace parts business not only resumed, but also ushered in explosive growth. Even the stocks of its listed companies have also rebounded, and it has gone out of a small spring.

In particular, China Ascendas Civil Aircraft Co., Ltd. (Group), which is responsible for the production of the 220 passenger aircraft, has successively staged three daily limit on the A-share stock price. Its strong momentum is directly attributable to a group of domestic investors.

The reason for this status is simple. At the just-concluded aircraft type procurement evaluation meeting, China Eastern Airlines believes that Boeing and Airbus aircraft are not sufficient to meet all needs in the case of domestic emergencies, so it decided to reduce Boeing appropriately. With regard to the procurement volume of Airbus-related aircraft, this part of the gap is caused by the 220 passenger aircraft that performed well in freezing natural disasters. The first batch of procurement was 120.

The traditional main business has returned to its peak, and new models have won large orders. Compared with the chaotic outside world, Ligen’s domestic take-off in China can be described as the best scenery here!