Super Zoo

In just two weeks, two new movies were purchased?

After listening to the report from the head of the marketing department, Mr. Baoke Qian frowned slightly and paced back and forth in the office with his hands behind his back. Suddenly he stopped and asked, "What's going on?"

The person in charge was stunned and thought, Boss, you look like you are frowning and thinking, I thought you had figured out the reason, now come and ask me?

I don’t know either. Even though it’s a garbage time, I haven’t heard of one cinema showing two movies.

Of course, you definitely can't talk to the leader directly like this. Lao Jin, the head of the marketing department, said: "Under normal circumstances, two movies will definitely not be able to support the scene. There are still more than half a month before the prime time. According to the minimum requirements , eight movies must be released in rotation, otherwise the theater will have no movies to show most of the time, or there will be too many duplicate shows. What's more, the two movies they introduced are not commercial movies. According to normal rules, the total number of movies scheduled every day is 1. Five games is enough..."

After talking a lot of nonsense about Tai Chi, Mr. Qian interrupted him a little impatiently: "Under normal circumstances, under normal circumstances! I don't know about normal circumstances? The situation now is not normal. I am Ask you, why did they only introduce two movies instead of what should be done normally?”

"Actually..." Lao Jin said cautiously: "Taoyuan Cinema is just a small cinema. It has introduced a few movies and the attendance rate has little to do with us. Even if the venue is full, it will not threaten our status. Bar……"

"You're a marketer, why do you think so?" Mr. Qian frowned slightly: "He can't threaten us today, what about tomorrow? We are all peers. Taoyuan Cinema has made such a strange move, shouldn't we pay attention? Could it be that as long as we are in front of us? It has nothing to do with us, so we just close the door and pretend that nothing happened and live our own lives? Lao Jin, you are also an old employee. You have to keep up with your thinking. You are working behind closed doors and you don’t know what the outside world is like. , how to cope with market changes?”

Being able to become the regional general manager of Baoke, Mr. Qian is no ordinary person. Compared with Wu Decheng of Changhe Cinema, he is in the sky and on the earth.

Lao Jin was more than a round older than Mr. Qian. He was speechless after being scolded and his face turned a little red.

"Well, Mr. Qian, you are right! But..." Lao Jin thought hard for a long time and couldn't figure out why. In the end, he could only tentatively say: "Is it because they don't have money to buy the film source?"

"Lao Jin, what can I say to you!" Mr. Qian was speechless and shook the document in his hand: "Look, what is the price of the film source in this period? If you can open a store, are you afraid of a big belly? If you don't have this little money, What kind of theater does he open?”

"Mr. Qian, I really can't figure it out!" Lao Jin shrugged helplessly: "This is not unreasonable, but inexplicable."

"Well, let's see and then talk about it. Fortunately, what you said is right, and the other party can't threaten us for the time being." Mr. Qian said.

Not only Baoke, but also several large theater chains in Yangchuan City find it difficult to understand Taoyuan Cinema's actions.

However, as Mr. Qian of Baoke said, Taoyuan does not pose any danger to these giants for the time being. It is just because the peers feel strange. Most theaters have remained silent and wait to see what happens.

The answer soon emerged.

"What, didn't you say there were only two movies? Why did it become twelve?!" When Mr. Qian heard the marketing department's report again, he almost wanted to throw the tea in his hand at the other person's face.

Although it is still not a big deal, this is too irresponsible. How does the marketing department do its job?

It's easy to understand that two movies turned into three or four. No matter how careful the investigation is, it can't be 100% accurate. But if it turns into 12 movies at once, it's a qualitative change. What does the marketing department do? Have you ever investigated it?

"Mr. Qian, we are really not just perfunctory. Just look at these twelve movies shown in Taoyuan Cinema." Lao Jin from the marketing department handed over a piece of printing paper.

Twelve films, one Heart Maze, one Master, no surprises.

The remaining ten movies are actually old movies.

Taoyuan Cinema divided this junk period into two units, a martial arts unit and an absurd suspense unit, each led by two new films, and the remaining ten movies were interspersed between the two movies to form a Two small themed film weeks were held.

The martial arts films include five films, including The Broken Swordsman, The Grandmaster, and Rain of Swords. The absurd series includes five films, including Crazy Stone, Burning Heart, and Twelve Citizens. There are ten films, all of which are old films, most of which are relatively small films. Popular movies.

Like Citizen 12, this movie that imitated Twelve Angry Men was released in Baoke Cinema after only two days, and no one remembered it at all.

Strictly speaking, these ten films cannot be simply distinguished by martial arts, absurdity or art films. They all have a common feature. They are highly rated among professionals. They all have something to say and can calm down. Come watch a memorable movie.

No wonder the marketing department didn't investigate. Who would have thought that a newly opened theater would buy the rights to old movies instead of showing new movies?

"Mr. Qian, isn't he looking for death?" Lao Jin from the marketing department said: "The cinema is not a video hall. No matter how good the old movies are, they have been seen. How many people can spend money to watch them?"

Mr. Qian did not answer Lao Jin immediately this time. He frowned in thought while holding the movie list.

This is unusual.

As a colleague and a figure in Yangchuan City's business circle, Mr. Qian knew something about Su Ming. It is true that the CEO of Taoyuan Film and Television is young. Maybe it is not as mysterious as the rumors outside. Maybe he still has the most basic business knowledge and literacy at this point. It is impossible to seek death or be like the rich second generation. Pure money burning.

Even if the rich second generation burns money and behaves like a lavish spender in the eyes of outsiders, in fact many of them have commercial purposes. For example, the son of the richest man in the country often spends a lot of money on the live broadcast platform. The real purpose is to hype the popularity of the platform and make the online live broadcast industry popular.

Taoyuan Film and Television must have a purpose for doing this. I don't understand it. Is it caused by inertial thinking?

Maybe it’s more effective to put yourself in someone else’s shoes.

Mr. Qian was silent and thought about the problem, while Lao Jin secretly glanced at his immediate boss and thought, boss, you wouldn't think about it and ask me, "What do you think?"

After a long time, Mr. Qian suddenly smiled, as if he had figured out something.

"Mr. Qian, what do you mean by them?" Lao Jin asked tentatively.

Mr. Qian spread the movie list flat on the table, sorted out his thoughts, and said slowly: "The helmsman of Taoyuan is young, but he is far smarter than we thought before, and he can follow the trend very well. In this way, in the future There is no need to plan for Taoyuan Cinema. On the contrary, if conditions permit, try to have a good relationship with the other party. "

Lao Jin frowned in confusion. Shopping malls are like battlefields, so it makes sense not to target Taoyuan Cinema. After all, Taoyuan Cinema is too small to pose a threat, but there is no need to deliberately build a good relationship with the other party, right?

Mr. Qian smiled and tapped on the list with his finger, "You are right, the audience for old movies is not large, but does this small theater need a lot of audiences? Taoyuan's stall is very small, and in Yangchuan City there are only The equipment, personnel, and management expenses of a theater are much lower than that of a large theater chain. Even if one-tenth of the audience of a large theater chain is willing to go, it will be enough to support Taoyuan Cinema with two more literary movies. Using movies as a signboard and a series of classic movies can definitely attract a group of nostalgic audiences and a group of audiences with a certain level of appreciation. "

"That's not enough to pose a threat to us." Lao Jin said.

"This is exactly his brilliance! We underestimated Mr. Su before."

Mr. Qian repeated what he just said again, and then said: "We all thought that the entire Taoyuan Group was attacking from all sides and covering all aspects. Now it seems that he definitely has priorities. When it comes to theaters, he should be very clear that it cannot be a big one." The opponents of the theater chain wisely chose another path, playing unpopular movies that the major theater chains disdain to play. In this way, they would not pose any threat to the major theater chains, but would instead form complements. Naturally, the major theater chains would There is no need to target him. If I guess correctly, the ultimate goal of this Taoyuan Cinema is to build reputation and serve his Taoyuan Pictures in the future.”

Lao Jin has been immersed in the industry for many years and quickly understood what Mr. Qian meant: "You mean, Taoyuan Cinema only plays high-quality movies. Once it gets a reputation, Taoyuan Cinema will become a real-life Douban?" Does a movie that can be seen in Taoyuan Cinema prove that it is a good movie and lead the way of watching movies? "

"That's about it. Of course, he still has a long way to go to achieve this."

Mr. Qian shrugged: "He made a very good mismatch. When the big theater chains are all focusing on this new small theater, if he shows the slightest intention to compete, guess what will happen?"

"Being jointly suppressed." Lao Qian blurted out. He had experienced this kind of thing too many times and personally operated it. Under the joint suppression of several large theater chains, it was difficult for small theaters to become successful and could only survive half-deadly.

The original predicament of Changhe Cinema was largely related to the suppression of large theater chains.

Mr. Qian nodded and said: "This is his brilliance. Even I didn't expect this young man to have such a clear view of the overall situation, and he actually resorted to a trick to drain the salary from under the cauldron. Aren't you not going to let me compete? Are you going to suppress me?" I simply won’t compete with you. You eat what you have, and I play with mine. I don’t use my own shortcomings to compete with the strengths of the major theater chains. If we compete for financial resources and equipment, Taoyuan Group is not good at all, but even though the major theater chains have money, Because it is too big, in order to make money, it is impossible to focus on word-of-mouth. As long as it can make money, it will be in any bad movie. On the contrary, although he does not make much money, he does not rely on theaters to make money. Instead, he can put aside market factors and focus on it. Decide to make a movie.”

"Boss, I rarely hear you praise me so much." Lao Jin said jokingly when he saw that Mr. Qian seemed to be in a good mood.

"Of course, young people who are rising rapidly usually have strong luck, but they are also very wise. This kind of person is very scary. Fortunately, he is not our enemy. Maybe in the future, major theater chains will go to Taoyuan Let’s build a good relationship,” Mr. Qian said.

Lao Jin smiled and didn't answer, but he felt a little disapproving in his heart.

Whether it’s for word-of-mouth or to make money, in the end it all depends on whether the audience buys it.