Super Zoo

Knowledge is power.

Until a week later, sitting on the plane to Hong Kong, Su Ming was still thinking about what Park Cheol-bin said to him after eating the medicinal food that night.

Strategic suggestions on the future development direction of several companies of the entire Taoyuan Group.

If these words came from Zhao Yun or Wang Jianshe, Su Ming would not be too surprised, but coming from a seriously ill child who was less than sixteen years old and had never been to school, the shock it brought to Su Ming was completely different.

The most intuitive feeling is that I have been living a dog's stomach for these years.

There is a type of people in Chinese history. Before these people became famous and established a family, they were typical otakus, living in isolation, studying literature and martial arts in their own small homes. Once the world changes and opportunities come, they can become famous overnight.

Zhuge Liang, Guan Zhong, Zhang Liang, and Liu Bowen are all such people who know the world without going out. Some people study by rote and end up being laughed at as useless scholars, while others can grasp the world situation and historical laws from books...

At present, Park Cheol-bin may be the latter type of people. The suggestions he gave are not very mature, but Su Ming has thought about it carefully these days. There is nothing wrong in the general direction, and he has pointed out the future development direction for himself.

Park Cheol-bin's suggestions mainly include several points.

First, distinguish between pillar industries, core industries and peripheral industries.

Only by clearly distinguishing which industry different companies belong to can we plan development routes, allocate economic and energy investment, and determine the priority according to their nature.

There are many companies under his name, and they are all profitable. Su Ming had never thought about distinguishing industries before, which to a certain extent led to the dilemma he is facing now: he is busy all day long, but very confused and feels that he has no goals.

It is because the focus is not clear that all companies are grasped at the same time.

The so-called pillar industry, to put it bluntly, is the most profitable, or will definitely be the most profitable in the future. The core industry is the most important industry among all of Su Ming's industries, and it is the foundation for survival; the peripheral industries are other related industries derived from these two industries.

With this division, the Taoyuan Group is now very clear.

The most profitable pillar industry at present is the film and television company. This is a cash cow. Once a movie and its peripheral products are successful, they can bring in billions of revenue, and the profit creation cycle is very short, ranging from three to five months to one year.

The future pillar industry should be real estate. At present, it is still early to make money in the stage of accumulating experience.

There is only one core industry: the zoo and the three Taoyuans in the back mountain. Similarly, the core industries of the future include part of the Qinling Mountains and the nature reserve with Orgrimmar as the core.

The others can be said to be peripheral industries. Wineries, live broadcast platforms, fishery and farming, catering, and the technology version that Shen Yan is responsible for, although these industries do not have as much annual output as film and television, fortunately, the risks are not large and can continue to make stable profits.

Focus on investing in pillar industries, so that they can generate a large amount of economic benefits in a short period of time and become the economic support for all other industries. Once any industry development requires a large amount of investment, Su Ming himself can get cash support from it;

Steady development of core industries to ensure the thriving growth of the "root system" of the entire Taoyuan Group. As long as the core industry exists, other industries will only be damaged in branches and leaves, and will not hurt the roots even if they are hit hard;

Various peripheral industries are currently developing smoothly, and Su Ming himself does not need to disperse too much energy and investment for the time being. Power can be given to the person in charge of related industries as much as possible. If a related industry has particularly good opportunities and plans, it can increase investment.

Of course, everything Su Ming did before was not meaningless, on the contrary, it was of great significance.

Su Ming has put a lot of effort into each company, provided a lot of resources and relevant talents, and laid a very good foundation for all industries. All companies are on the right track, which is the basis for the current hierarchical division.

If all companies are half-baked and have a lot of problems, it will be counterproductive to rush to divide the pillar industries, core industries and peripheral industries and treat them differently. High-quality companies will not get enough resources to support them and it will be difficult for them to move to the next level. Poor companies will get fewer resources and will only get worse.

Second, it is about the issue of the entire Taoyuan Group being listed in a package.

There are two aspects involved, "packaging" and "listing".

After visiting various companies, Park Cheol-bin keenly discovered a situation: all companies have a common title, "Taoyuan".

He realized that Su Ming wanted to integrate all the companies into a large "Taoyuan" group.

Su Ming did think so. The original plan was to wait until the opportunity was right in the future to form a large comprehensive group and then package it for listing as a whole.

There are two advantages to doing this. First, a comprehensive group has many branches and a large scale. After going public, every asset will roll upwards; secondly, the comprehensive group has strong "disaster resistance" ability, and any industry crisis will not lead to a global collapse. Eggs cannot be put in one basket, and it is more stable to walk on more legs.

Su Ming's idea is correct, but after listening to Park Zhebin's analysis, he suddenly realized that he was completely uneducated.

The so-called "uneducated" does not mean that he has never been to school, but that he does not understand economics.

Like all entrepreneurs who start their own business from scratch, Su Ming's previous success came from personal efforts and talents, but after the company has grown to a certain stage, this kind of grassroots ability is no longer enough to cope with the development needs, and more professional knowledge is needed to arm it.

From an economic perspective, Su Ming's idea is actually very naive.

First of all, the larger the group's assets, the higher the market value after listing. This is theoretically correct, but there is a premise: the business of the listed group must be in the same field.

For example, real estate listed companies can include real estate development, rental leasing, CBD business district, tourism and cultural circle construction and other industries, which are all based on real estate. Every additional related industry will provide a boost to the entire group.

On the contrary, if many industries of the group company are not in the same field at all, or even unrelated, they will restrain each other.

If many companies in different fields are integrated into a super group, it will become a hodgepodge and face many embarrassments.

What exactly does this group do? Where is its future development direction? Where is its core competitiveness? Which field is the focus, and how to allocate money and resources?

These problems will not only confuse shareholders about the group, but also make internal employees at a loss, and even fail to approve the listing.

There are listed pharmaceutical companies, real estate companies, technology companies... What is the so-called Taoyuan Group? It is a mixture of four different things.

Such an idea is completely lacking in economic knowledge and is based on the perspective of ordinary people.

Companies in different business fields are forcibly combined into a group company, which will not only make it difficult to go public and fail to effectively and reasonably allocate resources, but also cause a series of troubles in management and publicity work. It is definitely not as simple as one plus one equals two, and will cause almost catastrophic results.

From a certain perspective, this is also the reason why Su Ming felt "confused and powerless" before.

Integrating the group is his big goal, and he has been looking for the so-called "opportunity".

But there is no such "opportunity" to integrate companies in different fields together, so there is a gap between Su Ming and his goal that cannot be crossed.

Because of the wrong direction, he encountered a bottleneck period in his career that could not be broken through. If he forced it, he would only be wiped out and the bottle broken.

It is not feasible to list in a package, and it must be listed in a sub-package.

If you change your mindset, you will suddenly see the light in front of you.

There is no need for Park Cheol-bin to explain in detail, Su Ming has a clear idea in his mind.

The current pillar, core and peripheral industries have actually extended into several major fields.

Field 1: Entertainment industry, film and television companies are one, and live broadcast platforms are another.

These two companies can be merged and listed separately.

From the perspective of business scope, it is better to list separately.

The premise is to continue to grow. For example, for film and television companies, Taoyuan Film and Television is definitely not qualified at present. At least it needs to shoot a few more high-grossing movies, have box office, artists, and professional teams. It is best to establish another theater chain, even if it is the smallest theater chain.

It is difficult for live broadcast platforms to continue to expand their scale.

However, economics tells us that the most convenient way to expand the scale is acquisition.

There are hundreds of live broadcast companies in China, among which there must be mediocre benefits but good asset conditions. As long as there is money, Su Ming can acquire and reorganize them.

If a live broadcast company can be listed, it will not only make money, but also be a very good publicity platform. As long as a reasonable profit model can be found, there are too many contents that anchors can broadcast live, and they don’t necessarily have to rely on playing edge balls to attract attention.

Field 2: Tourism. Relying on the core industrial resources of the zoo and the three major paradises in the back mountain, connecting the Huating Reservoir and the Qinling Animal Reserve, a large-scale tourism industry will be formed, and the tourism company will be listed separately in the future.

Field three, agriculture. In fact, even Su Ming didn't pay much attention to this before. After thinking about it, he counted on his fingers. The bamboo shoots town, the fishery company, the planting area in the back mountain, and the newly established poverty alleviation unit that acquired the fruit farmers in Yangchuan City, together, are not agriculture.

Field four, it is the catering industry. Dasheng Wine Industry, Hongjiacai, and Tingfeng Pavilion.

There are also priorities in the four major fields.

The two companies in the entertainment industry started relatively late, but they are the most mature in terms of conditions. What they lack is enough money. As long as the money is in place, they can make movies or make acquisitions and prepare for listing as soon as possible.

Tourism is a long-term business. At present, the various scenic spots have not been fully developed strictly speaking, and there are two policy obstacles. The rating of scenic spots and the acquisition of zoos must be solved first. Just like the principle of treating core industries, it is good to ensure that it develops step by step, and there is no rush for success.

There are very few listed agricultural companies. Size is one aspect, but the most important thing is that they must have their own core technology and brand. Su Ming cannot achieve these two points for the time being, so he will not consider listing the agricultural company for the time being.

The restaurant business mainly relies on scale and brand, which requires a long time to accumulate reputation. Just one or two professional chefs cannot play a decisive role. Dasheng Wine is in a booming stage, and Hongjiacai and Tingfeng Pavilion are just starting out. It can also continue to "fly for a while". When it grows to a certain extent, Su Ming will invest energy.

In addition, several items such as real estate, charity, and technology are not on the agenda for the time being and are not urgent.

After a simple division, the originally messy situation suddenly became clear.

In Su Ming's cognition, all industries can still be regarded as part of the Taoyuan Group. In actual operation, the company's four major areas are clearly divided. Not only will they not conflict with each other due to forced combination, but due to clear boundaries, they will have a complementary and promoting effect.

The specific persons in charge of the four areas all have suitable candidates.

Cai Liming and Wang Hao are in charge of film and television entertainment. These two people have backgrounds and abilities, and they have sufficient social connections and knowledge. They can be said to be the strongest echelon of talents. This field is exactly the first batch of the four fields to prepare for listing. The work is difficult and the task is heavy.

The tourism industry is Yang Tao and Yang Lin, one old and one young. The old has experience, and the young has time and motivation. It is in line with the strategy of long-term steady development.

Liang Shi is in charge of agriculture. His market ability is mediocre, but what Su Ming values ​​is his scientific research background and ability. Animal Friends ability and Tai Sui water can help agriculture get started smoothly. Future development requires real agricultural scientists.

Hong Feifei and his daughter, who are in charge of the restaurant business, have technology and market experience. Now Hongjiacai is equivalent to retracing the development path of the Hong family, and they are familiar with it. Moreover, with Su Ming, the big money sponsor, and the resources of the entire Taoyuan Group behind him, this road will only become smoother and wider.

The road ahead became clear after the logic was sorted out, and the confusion of the previous period completely disappeared.

With a clear goal, Su Ming finally found the motivation in the initial entrepreneurial stage.

Now the top priority is to continue to make more money, and then invest in making movies, feed grass to this cash cow, let it produce a lot of cash milk as soon as possible, and use this money to plan for listing.

For specific listings, Park Cheol-bin also gave two other suggestions. The domestic market is affected by too many factors. If there is an opportunity, you can go to foreign stock markets to list.

For example, a film and television company has experience in filming with Disney. If it can make a few well-received movies worldwide, it is not impossible to list overseas.

There is another way to list overseas, which is to register an overseas company, or the owner of the company, Su Ming, has foreign nationality and has a certain amount of business in the local area.

Register an overseas company, use this company to inject capital into the country, and the domestic company is legally a subsidiary of the overseas company, and the company belongs to a "foreign company", which can legally circumvent many domestic rules and regulations.

This point coincides with Su Ming's previous plan for retreat.

Of course, it is impossible for all companies to be transformed into "foreign companies". For example, zoos and current real estate.

"Then we have to find a country with lower inheritance tax." Su Ming laughed. Foreign countries have their own advantages, such as free markets, relatively fair competition, and high status of businessmen in political and social life, etc., but there is also a problem. The inheritance of many countries is frighteningly high, and more than half of the inheritance must be handed over to the country.

After talking with Park Zhebin, Su Ming thought about it for three days in the waterside pavilion, and finally revised the future development direction based on this talk. Later, this conversation was called "medicinal diet strategy" within Taoyuan Group.

Eat one bite at a time and take one step at a time. After the conclusion, Su Ming was not in a hurry and continued the journey he had set before, flying to Hong Kong for vacation.

Although he did not bring any entourage with him this time when he went to Hong Kong, two old acquaintances were waiting for him.