Super Zoo

The third week of the summer season, the second week of Zootopia, the box office battle, three movies, evenly divided.

The three movies, the weekly box office exceeded 100 million.

Tiny Times 4 and Taoist Priest Goes Down the Mountain, respectively achieved 100 million and 140 million box office, while Zootopia swept 160 million box office, becoming the box office champion of this week, successfully staged a good show of counterattack!

Including last week's box office, the total box office of Zootopia in two weeks reached 225 million!

A movie with an investment of tens of millions, the crew and actors are all unknown, and it has earned more than 200 million in two weeks, causing an uproar in the industry.

Major websites have issued urgent articles.

"Phenomenal movie!"

"Domestic conscientious blockbuster!"

"Can bad money always drive out good money?"

An article "retaliatory rebound" published by Baidu Zhihu is quite representative.

The article believes that the reasons why Zootopia has achieved amazing results cannot be ignored, especially the use of animals in the entire filming process, which has set a precedent in the film industry. To some extent, it can be compared with the two epoch-making creations of "cabled wire" and "computer special effects".

"This alone is not enough to make this slightly immature film achieve a comeback in a short period of time. The box office surge is, to some extent, inseparable from the audience's revengeful psychology...

In recent years, with the booming box office market in the mainland, many filmmakers seem to have put more thoughts on the word "blockbuster", everything must be big, the investment must be big, the director and actors must be big names, and the publicity must be large-scale...

The big movie with big everything ignores the most essential things of the movie. It can't even tell a simple story well, and it is full of loopholes; it can't explain a simple truth clearly, and it is mysterious; it is entangled in all kinds of ways, groaning in the heart, gorgeous on the outside, empty on the inside, taking corny as interesting, and full of expired chicken soup from small coastal magazines 20 years ago...

The audience has been fooled again and again. After the overwhelming publicity, the audience walked into the cinema with great expectations, but saw one bad movie after another...

In this kind of At that time, Zootopia suddenly appeared, telling a complete and honest story based on universal values, with normal values, and the story itself is very innovative, with special technical means. Coupled with the director Guo Zijian, who is not well-known but has rich experience, the picture, plot, editing and other aspects have at least reached the passing line...

This movie is full of sincerity, and it does not treat the audience as idiots to fool, or as a sucker to cheat money...

The audience's eyes are sharp, the market is fair, and the movie does not deceive the audience, and the audience will not let the movie down...

Among a group of bad movies, the small-scale domestic movie Zootopia suddenly appeared and achieved amazing box office. To some extent, the box office phenomenon of Zootopia is an explosion of anger and resentment accumulated by the fooled audience for many years...

"

In addition to the comments on the Internet, many filmmakers in the film industry, especially academic scholars, have also spoken out.

The quality of the movie Zootopia itself is just like the Douban score, 7 points out, which is acceptable. The experts' comments were not to praise Zootopia, but to appeal by taking advantage of the phenomenon of Zootopia's box office explosion.

The domestic cinema chain has too much market atmosphere. The film scheduling is completely based on the market. Popular themes and imported blockbusters have achieved amazing scheduling even before they are released.

However, some domestic films, art films, and films with depth are not valued at all because they do not meet the market, and it is difficult to get scheduling.

Facts have proved that although some art films are not as profitable as commercial blockbusters, if the scheduling is reasonable, there is still a certain market and they can earn tens of millions or even hundreds of millions.

Of course, since it is a cinema chain, it is understandable to increase the scheduling for movies with good box office by taking the market as the leading factor.

But according to the current practice of cinema chains, there is no room for art films with depth to survive.

On the one hand, it is difficult to release art films and schedule them. On the other hand, the audience who want to watch this kind of movies can't find a place to watch them.

So there is a saying that the audience in mainland China is low-level and poor-quality, and they are only worthy of watching bad movies. Look at those bad movies, they have achieved a box office of 1 billion yuan, and those art films have only a box office of hundreds of thousands...

From a certain perspective, it is not that the audience is low-level, but that the theaters have monopolized the scheduling of films, and rudely stuffed bad movies to the audience, leaving them no choice, and finally scolded the audience for their low quality and only worthy of watching bad movies.

In the long run, who will make such thankless films? The survival environment of art films in China is worrying.

Many experts call for the country to establish a small number of art theaters in the same time as the development of commercial theaters, following the model of Western countries, so that art films can survive.

"Yeah?" Su Ming couldn't understand it. How can Zootopia be considered an art film?

He even received a letter from an associate professor of the directing department of Beijing Film Academy, hoping to make a joint appeal.

How did Zootopia become an art film? Have you become an artist following me?

That's nonsense. From childhood to adulthood, the greatest artistic achievement was probably drawing a naked little man in class. Wang Hao was also good at this, and Su Ming learned it from him. He drew a human figure on a piece of white paper, cut a hole between the legs, and then stretched out a finger from the back...

It seems that the living environment of artists is indeed worrying. Even someone like me can be included in the ranks of artists... Su Ming sighed for a while, and finally agreed to the joint appeal. Anyway, people in society are calling for it every day, and no one takes it seriously.

After hearing about this, Zhao Yun shook his head and smiled mysteriously, and said something that made Su Ming's heart skip a beat.

"Don't forget that you still have an identity, a member of the National People's Congress..." Zhao Yun said with a smile, looking like he was watching the fun.

Fuck, you won't let me propose a proposal, right? Then which side am I, a representative of the business community or a representative of the art circle?

Fortunately, the professors in the industry stopped when they saw the good, and did not make further requests. Su Ming temporarily put this matter aside.

In the fourth week, several long-awaited blockbusters were finally released. As expected, including Tiny Times, Zootopia, and The Taoist Goes Down the Mountain, the filming rate of previous movies was greatly reduced to make way for new movies.

The tide of the world is surging, and the limelight of Zootopia was soon replaced by the newly released domestic animation Monkey King: The Return of the Great Sage. Monkey King: The Return of the Great Sage was released quietly without any publicity, and achieved a counterattack within three days, making a sensation across the country. After one week of release, it has achieved a box office of 200 million yuan, and is still growing rapidly.

The box office of several other films has also been successful, especially Monster Hunt, which has shown signs of breaking through the sky.