Super Zoo

On the second day after Zootopia was released, the nationwide box office was released, totaling 2.627 million, showing a strong upward trend.

The third day of Zootopia's release is also the last day of Zootopia's release as originally planned.

The film schedule adjustments of various theaters have not yet officially started, except for the Poly Family, which has been moved up one day. Zootopia is basically released as normal according to the original film schedule.

The box office that day approached the 4 million mark. 30% of them benefited from adjustments made by Poly Cinemas;

In three days of release, under the extremely unfavorable circumstances of film schedule, the nationwide sales are approaching 9 million!

Mr. Ling is paying attention to me, Passerby A. The box office in three days reached 22 million, which is more than double that of Zootopia. But he noticed that in the ring with Zootopia, Passerby A’s The box office is only 75% of that of Zootopia.

In this confrontation, Passerby A was defeated.

Moreover, Passerby A has stayed in the popular time slot for three days before. According to the usual practice, it is generally difficult to surpass the box office later. Of course, this kind of film that relies on word-of-mouth fermentation may maintain a balance;

Zootopia is different. This film was almost always released during off-peak periods, and there were very few films scheduled. It has great potential for subsequent hits.

If you calculate the filming rate and the number of shows at different times, Zootopia's revenue will far exceed that of Passerby A even during unpopular screening periods.

Mr. Ling once again called his assistant, and this time he issued a fatal order. No matter what he thought of, he must increase the schedule of Zootopia to 10%, and try to give a good time slot.

National box office data was quickly placed on the desks of managers of major theater chains. After Poly’s Mr. Ling, many theater chains took the same measures as him, and then adjusted the schedule of Zootopia. , or change the screening time to free up relatively popular prime screenings, and without exception, extend the number of screening days.

And there was a very interesting "tacit understanding". All the major theater chains took the approach of letting Zootopia and I Am a Passerby compete in the arena, and arranged for the two to be released at the same time in different theaters.

The most exaggerated one theater chain even seemed to deliberately stir up the tension between the two movies. It arranged all the screenings of the two movies in the same time period; every time this theater showed passerby A, the movie next door A hall must contain an animal city.

Wanda Cinema Line increased from 2.5% to 5%, and the screening time was extended by one week;

Dadi Cinemas increased from 4% to 8.5%, and the screening time was extended by ten days;

China Film International, increased from 3% to 6%, extended screening time by two weeks;

The most exaggerated example is the Poly Cinema Line. Under Mr. Ling’s keen sense of smell and decisive decision-making, the film schedule reached 10%;

…

The average film schedule of "Zootopia" across the country has reached 7.5%. This number is not high, but compared to a small production, an unknown director and a newcomer film without stars, it is very amazing. It has even surpassed the domestic film invested by Li Bingbing and Ren Quan, and is close to the same as the overall film schedule of Passerby A.

"Zootopia? What kind of movie is this? Have you never heard of it?"

"Director Guo Zijian, starring Nangong Huang? What, I don't know him."

"The producer is Long Wu. Oh, it's probably a new film co-produced by the two places, right?"

"Huh? Why is it marked as a horror movie? The poster doesn't look scary at all. There are many animals. That rabbit is so funny. Half of its ears are broken off and they are still wrapped in gauze..."

"It feels like a comedy."

"Let's take a look. I've seen other movies anyway."

The audience suddenly discovered that there was an extra horror film in the theater that they had not noticed before, juxtaposed with many posters of blockbusters. Almost every theater had one or two screenings during prime time.

On the first day of the new movie schedule, the box office of Zootopia experienced a blowout growth. In just one day, it grossed 9 million in box office;

Similarly, compared to the popular blockbusters, the single-day box office of 9 million is really nothing to talk about. Among the popular summer prime time movies, it is unknown and has no highlights at all.

But it depends on who you compare it with. If compared with ordinary movies, this result can be considered average or even very good. At least on the day I Am a Passerby was released, the box office was only 8 million.

However, this was just the beginning, and the outbreak gained momentum in the following days.

Four days later, a new round of box office statistics came out.

The second week of the summer season, box office statistics for this week.

I am a passerby, with a total box office revenue of 40 million in one week, and the box office revenue is on the rise. If the impact of later film schedules is excluded, the revenue in the second half of the week actually increased slightly, which shows that word-of-mouth is fermenting and the box office has continued vitality. Therefore, the major theater chains did not really let it make way for Zootopia, but still arranged a good film schedule;

On Douban, the rating of Passerby A has not changed much, remaining at 7.4 points;

In the early days, the first three days of concentrated outbreak swept 300 million box office. In the following four days, the box office growth slowed down significantly, with a total weekly revenue of 400 million to 400 million. It is very consistent with the characteristics of fans-oriented movies. In the first few days, a large number of fans flocked to theaters to watch the movie. Once the fan craze passed, there was no accumulation of word-of-mouth and insufficient follow-up power. Non-fan audiences were unwilling to pay to go to the theaters, and the box office dropped. Very fast.

On Douban, Xiaoshidai’s rating has also not changed much, hovering at 4.4 points;

The Taoist Goes Down the Mountain, with a total box office of 400 million in one week, shows a stable but not exaggerated downward trend.

This film is almost undisputedly positioned as a bad film, but for the reputation of the director and actors, and the very mysterious worldview that the film seems to express, there are still many people willing to pay for it;

Moreover, there seems to be a very strange phenomenon in the mainland market. The worse the film, the more people go to see it, as if they spend some money to criticize it to see how bad it is, where it is bad, and to what extent it is bad.

The score on Douban, like its box office, has maintained a stable downward trend and has reached 4.8 points. Gay sex is one of the big selling points of movies in recent years. Even gay sex is annoying. This movie is also very strange.

Douban's score may not be 100% accurate, but one thing is certain, a movie with a score of 4.8 is definitely not a good movie.

Among the other domestic films, the one with the worst revenue was only released for two days, and was taken off the screen after three or four screenings. The total box office was only more than 300,000, which is of little statistical value; the others generally ranged from several million to more than 10 million.

The total box office of Zootopia in the first three days was close to 9 million, and it started to gain momentum from the fourth day.

On the fourth day, affected by the adjustment of the film schedule, the national total box office exceeded the total of the first three days, 9.2 million;

This was just the beginning.

On the fifth day, 12 million;

On the sixth day, 15 million;

On the seventh day, 20 million!

After a week, the national total box office of Zootopia reached the 65 million mark.