Super Zoo

Seeing the box office results of Zootopia, professionals and non-professionals have completely different reactions.

The staff of Yangchuan Zoo have been paying close attention to this movie. Recently, the movie is also the most talked about. In many scenes, they also played the roles of passers-by A, B, C, and D. After the box office came out, they immediately checked it online.

However, the box office of more than 1 million is pitifully small compared to the two movies with hundreds of millions of yuan, even compared to the 8 million of passers-by A. It is simply a joke and a foil.

"How could this happen? I watched this movie last night and I think it's awesome! I have never seen a movie of this style." A female clerk in the office said strangely: "It's really a sister who can't be ridden!"

"Anyway, I tell you, you should be honest in the next few days. When you see the director, walk around him and don't offend him. I guess the director will not be in a good mood." Sister Tong said.

"I can't figure it out. After I finished watching it yesterday, all my mind was full of movie clips at night. It means it is still very attractive. Why is the box office so bad?" The female clerk muttered.

"Maybe it's because the screening is relatively low." Someone said.

"The screening of that passerby is also very low. I heard that it is only twice as high as the zoo. According to this ratio, the director's film should have at least four or five million."

"No matter, I plan to call a few girlfriends to watch it again tonight." The female clerk said.

"Didn't you say it was scary?" Sister Tong asked.

"Sister, I haven't figured out a lot of details. The more I think about it, the more interesting it is. There are a lot of details in it, and I feel that they all contain the truth of life! Anyway, the movie is fake, and there are no bloody scenes." The young clerk said.

"Hey, it's a pity that it's too late, otherwise I would take my children to watch it, as a show of support for the director." Sister Tong said.

Professionals have different views.

Manager Ling was slightly surprised after reading yesterday's box office statistics.

The relationship between the screening rate and the box office is very complicated. For example, if the same 10% of the screening time is different, the box office will definitely be very different. Judging from the numbers alone, the screening rate of Zootopia is 40% of that of I Am A Passerby, but I Am A is generally screened in the afternoon, and part of it is screened in the prime time of the evening, while Zootopia is screened all morning and early morning.

According to previous statistics, movies with similar screening rates and screening times as Zootopia have never had a first-day box office of over one million. Over 500,000 is considered very good, and the screening period can be extended, such as from three days to one week.

Most of these movies have a total box office of only two or three million.

After the release, Manager Ling watched Zootopia himself, and the feeling of this movie was "interesting".

The actors are all animals, which is a gimmick; thinking from the perspective of others, swapping roles, and integrating horror into seemingly peaceful daily life is chilling;

But he is not sure whether this movie can win the market, after all, there has never been a similar model.

Judging from the results achieved on the first day, it may be the role of the fan effect. Yangchuan Zoo has a certain number of fans across the country;

There is also a possibility that the quality of the movie itself is good, and from the market acceptance, it is likely to be higher than I Am A Passerby.

"Boss Ling, do you want to increase the number of subsequent screenings?" the assistant asked.

"Wait a minute, let me see the reaction online."

Boss Ling thought about it. The screenings in the theaters were very tight. The two movies that broke 100 million yuan on the first day were the main ones. It would be difficult to squeeze them out if they were increased. For other movies, it would be difficult to increase the number of screenings by one point.

He did not immediately decide on the screening of Zootopia, but went online to Douban.

Douban is a community website that started with books, movies and music, providing information about books, movies, music and other works. It has more than 200 million independent users per month and an average daily PV of 160 million. Among them, Douban Movie Section is the largest and most authoritative movie sharing and review community in China, with millions of movies and filmmakers' information, more than 2,500 movie theaters, and tens of millions of people who love movies.

It can be said that Douban's movie ratings are the most authoritative in China. Although the existence of paid water army and various trolls cannot be ruled out, overall, it can reflect the quality of a movie more objectively. Many neutral audiences will go to Douban to find some high-scoring movies to watch before choosing a movie.

Of course, the quality of a movie itself does not necessarily represent the box office. According to Mr. Ling's experience, the box office of a movie with a high Douban score will not be too low at least. As long as it can reach 7 points or above, it is no problem to collect tens of millions of box office. Therefore, Douban ratings have also become one of the important bases for theater scheduling.

Douban's ratings range from 1 to 10 points. The higher the score, the better the movie. 6 points or more is worth watching; 7 points or more can be classified as a "good movie", and 8 points or more are classic movies;

As for 9 points or more, it may be described as a legendary movie, such as Shenshak Redemption, 9.6 points; Inception 9.4 points, Life is Beautiful 9.4 points, Forrest Gump 9.3 points...

These highly rated movies may not have the top box office in the mainland, but they are not low and have commercial value for promotion.

Several movies released in the second week of the summer season have mixed reviews on Douban.

The two best-selling movies are the most controversial.

The rating of Tiny Times 4 is currently 4.6 points. Like the previous three movies, they are all low scores below the passing line.

Movies are market-oriented things, not works of art. Poor reputation does not mean that there is no market. Sometimes it is just the opposite. Tiny Times is a representative example. This kind of purely fan-oriented movie has very different reviews. Those who love it love it to death, and those who hate it hate it to death. There are fans who must give it five points no matter what, and there are also trolls who are "enough to make everyone with normal movie aesthetic ability doubt whether they are brain-dead"...

The more fierce the quarrel, the happier Mr. Ling is. It would be best if the fans of both sides went to the streets to fight fiercely, and the fight was bloody and half-paralyzed. Then the movie would be completely popular, and the box office would soar. Except for the fans who were beaten, everyone would be very happy.

As an "art film" with many big names, the score of Taoist Goes Down the Mountain is a bit ugly, 5.4 points, and the comments are almost one-sided, three words: I can't understand it; four words: inexplicable.

Another four: Jiang Lang has run out of ideas.

In short, it looks embarrassed after failing to pretend to be...cool and being exposed.

Passerby A's score is average, 7.6 points.

Finally, I saw ‘Zootopia’.

Rating 9.2? !

Hmm? Mr. Ling rubbed his eyes, thinking he must have seen it wrong.