Super Zoo

The canteen is located in the center of the zoo. It only takes a few minutes to walk there. Due to the curiosity of the tourists, they did not bother to look at other animals along the way and went straight to the canteen. It didn't take long for them to arrive.

A large wooden table four to five meters long has been set up at the entrance of the canteen, with rows of cut watermelons placed on it. The lady from the canteen is standing beside the table, taking out a large emerald green watermelon from the ice bucket. When I was about to cut it, I saw tourists coming, and greeted me with a smile: "Take it yourself, one piece for each person, don't eat too much, eat too much!"

The weather in June was extremely hot. I was standing under the sun just now, shouting and cheering for the fight between two bears, and I was sweating all over. Now when I saw the big and juicy watermelon, many tourists even forgot about the surprise. , strode forward to pick up the big watermelon from the table, squatted on the ground and gnawed it.

"Don't eat the watermelon seeds together, spit them out!" A mother glared at her son and threatened, "If you eat watermelon without spitting out the seeds, a watermelon tree will grow in your belly!"

The child's mouth was filled with juice. As he was talking, only the skin was left on a piece of watermelon in his hand, and all the watermelon seeds went into his stomach. The child burped and pointed to a row of objects hanging in the canteen: "Mom, I want that!"

Looking in the direction of his finger, inside the canteen, there were rows of strange-shaped clothes hanging, which looked very familiar...

Seeing these clothes, the tourists finally understood what the zoo's little surprise was. The clothes and pendants hanging in the canteen were exactly the same as those worn by the two animals during the competition, and could be used for cosplay.

In addition to cosplay costumes, a new batch of furry dolls were also put on the counter. It was the dressed-up black bear spirit and panda man Yingying, posing in various poses.

Although there are not many in number, if you look closely, you can see that the workmanship is very fine. Even small details such as nails and teeth are meticulous and look vivid.

If you pay close attention, you will find that every doll and every piece of COS clothing has a small "Taoyuan Yiqu" logo on it.

Several children saw this and put down their half-eaten watermelons, shouting, "I want it, I want it..."

Dolls are not just for children. If they are of good quality and realistic, they can also be collected by adults. Some young tourists also came forward to look around curiously.

Watermelon is free, but of course you have to pay for cos costumes and dolls. The price is not expensive. You can buy a small doll for more than ten yuan. Even the two most expensive 1:1 size panda martial artist and The Black Bear Spirit General only costs over 800 yuan.

More than eight hundred doesn't sound like a lot, but it depends on what kind of goods it is. The Black Bear General and the Pandaren Martial Artist are both 1:1 life-size. They wear the same cos clothing as they did during the competition. The small pendants and parts of the body are all detachable, and they also come with two weapons. : The Pandaren holds a long green bamboo staff in his hand, and the Black Bear General holds a Fangtian painted halberd that is as tall as a person.

Dolls and costumes of the same size on the market cost at least several thousand.

As announced on the competition stage just now, it is a little surprise. The cos and dolls do not bring too much sensational effect, but they fit the theme of the zoo competition very well, which is quite interesting.

Anyone can afford to spend more than ten yuan or dozens of yuan. A batch of newly launched small toys and clothing in the canteen were sold out before noon. Two life-size, fully armed panda and black bear generals were bought by two cosplay enthusiasts.

The lady at the canteen was smiling from ear to ear and counted the money all day long. By the afternoon, everyone she saw had a friendly smile on her face. The goods are provided by the zoo, and the canteen can get a 5% commission on the money sold. If this trend continues, if the zoo holds a martial arts competition, the commission she will get will almost catch up to a year's salary.

When she happened to see Su Ming passing by, the lady from the canteen quickly took a bottle of Pulse from the freezer and rushed over. She said with a smile: "Director, please drink some water."

"Ah?" Su Ming was stunned. He took the water and looked at the expression on the eldest sister's face. He understood something about it. He asked with a smile: "Sister, if you have something to say, just talk about it. We are all our own people. I can still covet a bottle of your drink." ”

"Hey, you are right." The eldest sister rubbed her hands and asked tentatively: "Director, since tourists like it so much, can we hold this competition a few more times a year?"

Of course the eldest sister would like to hold it more often. If there were competitions every day all year round, all she would have to do every day is count money, and her income would keep rising.

"Sister, don't be joking. Even in the ancient martial arts world, we have never heard of daily martial arts competitions. This is just a strange thing. If there are competitions every day throughout the year, no one will watch them after a long time."

Su Ming chuckled: "But don't worry, eldest sister, I will leave the dolls to you to sell from now on. There is no martial arts tournament, but the dolls can still be sold."

Su Ming has long had the idea of ​​selling zoo dolls. On the one hand, it can provide extra income to the zoo employees. But most importantly, this is part of the zoo's brand promotion and a peripheral product of the zoo. In the future, every animal in the zoo will have a customized doll.

This martial arts tournament is just an opportunity to promote dolls. Even if there is no martial arts tournament in the future, the promotion of the zoo will still have to be carried out in all aspects.

"Well, when I get back, I will return all the unsold toys in the canteen and make room for the dolls." The eldest sister was gearing up and getting ready for a big fight.

But there is still a bit of regret: "Director, do you want to raise the price? It's too cheap. I think the quality of those dolls is better than the ones in the mall that cost hundreds of dollars, and they only cost a few dozen dollars..."

"No, just sell it at this price."

Su Ming had considered this point. The purpose of selling dolls in the zoo was not to make money at all.

Well-known film and television characters, such as Batman and Warcraft, have a large number of loyal fans. They develop peripheral products and sell dolls and cosplay costumes. The purpose is to make money and turn their influence into real income, so they are expensive.

The zoo is just the opposite. The reputation of the zoo is not enough to add value to peripheral products. If it is too expensive, fewer people will buy it. The main purpose of the zoo now is to bring animal dolls into thousands of households, which in turn promotes the zoo.

There is a zoo doll at home, and the real body of this doll is in the zoo. It is equivalent to placing a 24-hour parent-child advertisement in every household. When I see the doll, I think of the zoo...

The eldest sister basically couldn't understand what Su Ming was talking about about consumer psychology, and she just had an unclear feeling. Only the last sentence is understandable, and the effect is better than the advertisement broadcast on CCTV News Network...

"High! Director, are you really tall?"

"Come on, sister, hurry up and close the stall. I'm leaving." Su Ming smiled. He had a lot of things to do in the evening.