Super Zoo

If Su Ming remembered correctly, it was less than a week ago that he asked Shen Yan to set up a data analysis team. The establishment of this team was inspired by the Hong Kong Ocean Park and was a long-term plan. He did not expect this team to play a role in a short period of time. Even if there was no effect within one or two years, it was acceptable.

Unexpectedly, in just one week, Shen Yan not only established an analysis team, but also achieved some work results.

There is a reason why Shen Yan worked so hard.

There is a saying that "a scholar will die for his confidant", and there is another saying that "money can make the devil work". If the boss can give employees generous financial treatment and truly respect and understand employees, then there is no reason for employees not to work hard for the company.

Shen Yan's company was initially responsible for the construction of the zoo's network platform. Su Ming saw that Shen Yan was indeed reliable, and soon handed over the information construction of the entire zoo and several companies under his command, and all the software and hardware to Shen Yan. Now Su Ming has become Shen Yan's biggest "boss". To a certain extent, he has indeed achieved these two sentences, that is, giving Shen Yan wealth, but also trust and affirmation.

Heroes appreciate heroes. Shen Yan started his own business from scratch. What he admired most was capable people. After a long time with Su Ming, he felt that this old classmate was capable but not arrogant, flexible and principled. He even regarded Su Ming as a role model.

Taking several factors into consideration, Su Ming's casual words were an important task in Shen Yan's eyes, so of course he would do his best.

After mentioning data analysis last time, Shen Yan transferred two young employees from the company that day, plus himself, to form a three-person team.

There were not many people, but technical work never relied on numbers to win. Three skilled and enthusiastic young people devoted themselves to the work, collected and summarized the data of the zoo information system, including the live broadcast platform, and screened and analyzed it. According to the abnormalities of the data, they had a targeted understanding of the corresponding business of the zoo, and achieved certain results in a short period of time.

Regardless of the size of the results, Shen Yan's attitude is absolutely worthy of recognition. Su Ming went to Shen Yan's company to listen to the report.

The company is located in a commercial and residential building in a remote area. The house with four bedrooms and two living rooms has been slightly renovated. There are only seven or eight employees, all of whom are young people with positive energy and full of hope for the future.

The three-person data analysis team, in addition to Shen Yan, there are one man and one woman.

"Boss Su, this time we mainly analyze the customer flow of each room on the live broadcast platform. The source of the data is obtained by monitoring 7*24 hours a day after the live broadcast platform has stabilized. Xu, please introduce it."

The girl is called Xiao Xu. She wears a pair of glasses and has a few freckles on her face. She is pretty. She is reporting to the "boss of the boss" face to face. Xiao Xu is a little nervous. She coughed and cleared her throat. She pointed to the graphics on the projection screen with the small light spot of the laser pen and said.

"Boss Su, please look at the first picture. This is the total collection of the flow of people and gift income in each room."

Three column charts, two columns in a group, one represents the total customer flow of this room during the statistical period, and the other represents the total income of this room during the statistical period. The three pictures together have dozens of columns, representing the various live broadcast rooms of the zoo. These columns are high and low, and the highest is even more than ten times the lowest.

"We have arranged this picture, and it can be clearly seen that the total passenger flow is proportional to the total income. The higher the passenger flow, the higher the income..."

This can be guessed without analysis. After Xiao Xu finished speaking, he probably thought it was nonsense and smiled unconfidently.

Su Ming nodded slightly and encouraged her to continue with his eyes.

"Well, based on income and traffic, we divide the live broadcast rooms into three levels."

Another team member, Xiao He, clicked on the computer, and some columns in the bar chart on the big screen suddenly changed color.

"The color that changed means that there is a live broadcaster in this room. Mr. Su, we found a very interesting phenomenon..." When it comes to the key point, Xiao Xu emphasized his tone.

Not every room in the first tier has a live broadcaster, but in the last tier, there are several rooms with live broadcasters.

The anchor rooms, in the three grades, are large at the two ends and small in the middle. In other words, a large part of the most profitable and least profitable rooms have human anchors.

Su Ming's eyes lit up. This is a problem worth noting.

Because according to common sense, the presence of human anchors should increase the room's traffic.

But according to this data, it is not the case.

"We went to the zoo for a field survey and found that the actual visitor traffic between the lowest-grade room animals and the highest-grade room animals is not much different. Then the problem should be with the anchors, so we have mobilized several representative anchor materials and live broadcast recordings..."

On one side of the screen, a row of avatars and personal information appeared.

Among them, there are five pretty girls. Among these five girls, only one room made it to the first grade, two were in the second grade, and two were in the third grade.

This is even more interesting.

When Su Ming asked Wang Hao to select people, he emphasized not to choose too coquettish ones, and the live broadcast platform could not rely on selling coquettishness as a highlight. It was to prevent touching the red line and build a green platform.

If we don't consider this issue, pretty girls who are flirting will definitely attract more audiences.

Nowadays, many online live broadcast platforms, regardless of whether they are playing game live broadcast or any other name, are like this.

So, in order to ensure the "purity" of the live broadcast platform, Su Ming has sacrificed certain interests.

But now it seems that this is not the case. The performance of several beautiful female anchors is actually below average. Among them, the "most goddess" girl next door introduced by Ren Chen is directly at the bottom.

Next, Su Ming watched several live broadcast videos.

The more the female anchor deliberately shows off her charm, highlights herself, and even actively asks for gifts in the live broadcast, the worse the performance is. Such rooms receive gifts very rarely, but occasionally there will be rich people who send big gifts.

In the first-tier rooms, there are few big gifts, but small gifts are constant.

"Is it because the audience of the zoo live broadcast platform is different from that of other platforms?" Su Ming asked.

"We also guessed this way. But guessing alone is not enough. There must be scientific figures to prove it, so we have counted some other data as support."

The projection screen turned into several contrasting line graphs to analyze the customer base of the live broadcast platform.

"From the point of view of time, the zoo live broadcast platform has the most traffic during weekends, mornings, and afternoons, and relatively few at night. There is almost no one after 10 o'clock in the evening; and these few companies that you, Mr. Su, are selling..."

Xiao Xu almost said that it was okay for Su Ming to say the word "selling coquettishly", but she was embarrassed to say it directly as a girl, so she changed the word and said, "Well, the platforms that rely on beautiful women to attract attention, on the contrary, the viewing time is mainly concentrated in the evening and early morning, and the traffic is relatively small during working hours.

In addition, Mr. Shen conducted several surveys. The users of our platform are as high as 44% female, while the proportion of females on other platforms is less than 15%; in terms of age, both sides are under 18 years old, but 23% of our users are over 40 years old, while other platforms have only 6%..."

The analysis team provided several more data, including details such as under what circumstances the frequency of audience rewards is the highest.

Finally, a report was produced, which analyzed the audience characteristics of the zoo live broadcast platform in detail, and based on this, several very targeted development and revision suggestions were put forward.

"Very good!" Su Ming took the analysis report and took a few glances, and his heart was moved.

This data analysis is simply an automatic navigation system in the operation of the enterprise. As long as you simply move forward according to the direction shown by the navigation system, there will be no major deviation.

"Mr. Su, in terminology, we call this the management cockpit. Of course, what you see today is just a corner of the management cockpit, which needs to be improved." Xiao Xu explained with a smile.

"Well, it's a very appropriate name." Su Ming nodded with satisfaction, "Old Shen, the management cockpit work will proceed in this direction, and several of my companies will also be included. If you need funds, just report to me directly."

With this report, Su Ming not only clearly grasped the operation of the network platform, but also saw the direction of spiritual civilization construction.