Super Zoo

"Boss, I want Dasheng wine! Yes, that kind of liquor! What, you don't know? Are you kidding? You don't even know Dasheng wine, how can you open a tobacco and liquor store?"

"Boss, bring me 20 skewers of lamb, 10 skewers of grilled kidneys, and two bottles of Dasheng wine... ah? No, don't make a fuss, I'm not short of money, hurry up, bring the wine!"

"Xiao Li, your boyfriend is not good... Why? Your dad likes to drink good wine, he knows it. Even the big sister who dances in the square next door knows that our city has a new monkey wine. Your boyfriend still brings this low-end wine to the door, which is obviously not sincere!"

...

After the hit of "I Never Expected It" and the major media reported and revealed the marketing methods behind it, Yangchuan Dasheng Wine Industry became famous, especially in Yangchuan City. Almost all drinkers learned that a new nationally famous product was launched locally.

But it's just that I can't buy it!

Dasheng Liquor is just like Dasheng Liquor Industry, which is shrouded in mist. It exists but cannot be touched, and is covered with a thick layer of mystery.

"Hey, I say you are really capable. You quietly made such a big advertisement for the winery!"

Zhao Yun spends most of his time at home as a otaku and imitating her husband. There are differences between otakus and otakus. Some otakus stay at home and their main job is to eat and wait for death, play games and surf the Internet; while otakus like Zhao Yun, like Zhuge Liang, stay at home to hone their skills, pay attention to the situation of all parties, and know what is going on in the world without going out.

Zhao Yun reads books and newspapers every day, and keeps seeing news about Dasheng Liquor Industry. Only then did he realize that in just half a month, the unknown Dasheng Liquor Industry has become a hit. The sales problem that he worried about before now seems to be a joke: Ten tons of wine are still afraid of not being able to sell? Just kidding, if this number is multiplied tenfold, it may be snapped up.

During this period, he has received several large orders in a row. Zhao Yun came today to discuss with Su Ming about expanding production and putting the product on the market in time while Dasheng Liquor is hot.

"I think it's still a little short of the right time." Su Ming gestured with two fingers and said, "Why not try harder?"

"You mean, do thirsty marketing?" Zhao Yun thought for a while and said, "But thirsty marketing must have a premise. The product must continue to ferment and keep releasing attractive news, so as to keep consumers' appetite. Otherwise, thirsty marketing can easily backfire. Not only will it not achieve the expected effect, but consumers will gradually forget about Dasheng Liquor over time."

As Zhao Yun spoke, he pulled out a crumpled newspaper from his pocket behind his buttocks: "Look."

Su Ming couldn't help but jump when he saw Zhao Yun, this animal. A successful middle-aged uncle in the 21st century, like a coal miner, stuffed a newspaper in his trouser pocket. This is too old-fashioned. Where is the mobile phone news?

There is a striking headline in the newspaper: "Dasheng Liquor is not in the Jianghu, but there are legends about it in the Jianghu."

Sub-headline: "The farthest distance in the world is that you are in my ears, but you are not around me."

The content is of course Dasheng Liquor. After Dasheng Liquor became famous, its real body has never been seen in the market. All parties are looking for the real body of Dasheng Liquor as if they are treasure hunting.

"This reporter is a martial arts novelist, right? The commentary article is so sensational..." Su Ming was speechless.

"Don't worry about him, but what he said makes sense. It's not a good idea to keep tense like this. If you don't have any follow-up plans, I still suggest that you put it on the market as soon as possible, at least release the previous ten tons first to satisfy everyone's cravings." Zhao Yun said.

Of course there are follow-up plans.

Su Ming has considered that although Dasheng Liquor seems to be very popular at present, and you can find related discussions on any website, but in the final analysis, this is brought by the show, not Dasheng Liquor itself.

But what Su Ming wants to sell is not "I'd Never Think of It", but Dasheng Wine. "I'd Never Think of It" is just a "medicine lead".

If you follow the normal idea, you will definitely make a fortune by decisively entering the market while Dasheng Wine is famous. But it depends on the freshness brought by "I'd Never Think of It". After this freshness is over, you still have to go back to relying on Dasheng Wine itself and slowly accumulate word of mouth.

Instead of doing this, it is better to start diverting the public's attention now, taking advantage of the super high attention brought by "I'd Never Think of It", and divert part of the public's attention to the real product: Dasheng Wine itself.

"I think you have time, it's better to spend some money to study for an MBA." Zhao Yun finally listened to Su Ming's words, and couldn't help frowning: "I understand what you mean, but your explanation is too abstract. If I hadn't been in business for decades and had some experience, I wouldn't understand what you are talking about at all..."

"Well, as a schizophrenic patient, it's still not easy to say this. Anyway, I'm glad you understand me." Su Ming rolled his eyes and shrugged indifferently.

"How are you going to do it specifically?" Zhao Yun asked.

"You must know an expert in the wine industry, right?" Su Ming asked confidently.

He knew Zhao Yun too well. On the surface, this guy made investments as if he was just interested in investing in whatever he thought of. It seemed like he had too much money to spend. But in fact, every investment Zhao Yun made was carefully considered and he was very sure of making a profit. He would never invest in an industry he didn't understand.

Zhao Yun and Su Ming set up a winery as a joint investment, not lending money to Su Ming. So Su Ming can be sure that even if Zhao Yun himself does not understand wine, he has friends who understand the wine industry. ,

"I feel like you have seen through me..." Zhao Yun shrugged: "I can indeed contact some industry experts. Are you going to ask them to help you stand up?"

"That's about it." Su Ming nodded, tapped the newspaper on the table with his fingers, and said: "These news media are only half right. In the Internet age, marketing is certainly important, but the quality of the product itself is the foundation of sustainable development. We must not treat consumers as fools. What they want to buy is wine."

A few days later, a grand new wine launch conference was held in Hall 1 of the Hilton Hotel in Yangchuan City.

The publisher was Yangchuan Dasheng Wine Industry, which was exclusively broadcast live by Yangchuan TV Station, and experts from the wine testing center in Jiangjin City, the provincial capital, were invited.

Mr. Sibei, the foreigner who did the Yangchuan food program, was also present, chatting with a large group of blond and blue-eyed foreigners.

The press conference was still more than an hour away from opening, and the people present formed small groups of three or five and chatted with each other. In the corner, Su Ming and Nangong Yan were muttering something.

"I am innocent!"

...

PS: You still have to be credible when you speak, otherwise it will be like farting. The red envelope has been sent, and the fifth update is sent. I'm going to go to sleep for a while~~ Huhu~