Super Tycoon
Chapter 858 Not every mobile phone manufacturer can make a tablet
Motorola isn't having a major problem with their phones, it's their Microsoft-based tablet. Originally, Motorola wanted to use a new product to reopen the market, so as to help the company re-emerge.
Just like when they launched V3, they turned around in one year, and the net profit reached 4 billion US dollars.
If the tablet can be successful, even if it is not as good as the V3, it will be enough to earn 400 million US dollars a year, right?
But unexpectedly, their tablet computers had quality problems, system and hardware compatibility errors, causing many programs to crash.
If you are watching a video, it will be very annoying if it suddenly crashes, and you may patiently click on it again. But if you are playing a game and suddenly crashed and the game progress has not been saved, many people will really go crazy.
If you are chatting with someone important and suddenly quit, it will be even more frustrating.
Zhi Duoxing also seized the opportunity and immediately began to attack Microsoft's system and Motorola. After you have a problem once, consumers are no longer so easy to trust, not to mention Motorola's current brand value is declining rapidly.
Before completely defeating Motorola, Zhi Duoxing published an article, which was dubbed a call to action by many netizens.
[Not every mobile phone manufacturer can make tablets]
This is not just to blame Motorola, even Nokia is also included. For example, Samsung, Sunny, etc. are okay, at least they already have a PC business, and the sales of their previous notebooks are also okay.
After a period of fighting in the tablet market, it has been divided into several grades. Of course, Zhiduoxing is the only one. As the creator of the product, it is loved by the most consumers.
The current market share has reached 45%, and it is still improving.
The second class is Lianxiang, Wanyan, Dell, Samsung, HP, and Moscow Electronics, each of which occupies more than 5% of the market share. Among them, Lianxiang is in the leading position and is expected to reach 10%. All of these can make money money,
The rest are LG, Sunny, Songxia, Asus, Acer, BenQ, Nokia, Motorola, Apple, etc. None of them can achieve a 3% market share, and they must all lose money.
At this time, there were still some small domestic manufacturers in Huaxia, which also launched tablet computers. In fact, it's just a gimmick at all. The performance is not even comparable to that of a mobile phone. It's completely fooling people.
At that time, some people felt that it was a little difficult for Zhang Yang to guarantee 40% of the sales volume. After all, it is not as easy as the game console industry to compete with so many big manufacturers.
But as time goes by, many manufacturers hastily launched tablet computers without any special features. Because those manufacturers have no confidence, so the promotion is not strong enough, and the sales volume will naturally not be high.
Zhiduoxing has the greatest publicity efforts, celebrity endorsements, TV commercials, online advertisements, shopping malls, newspaper advertisements, etc., and instills in all consumers the concept that tablet computers are pioneered by Zhiduoxing.
Although many manufacturers are not convinced, they think that there were tablet computers many years ago. Even if the performance was not good at that time, Microsoft's tablet computer in 2003 still counted, right?
Microsoft is a firm supporter of this statement, and it also vigorously promotes their tablet computer system, hoping to attract more PC manufacturers and hardware manufacturers to support it.
It's a pity that those hardware manufacturers are willing to support, but software manufacturers are not. With the support of the most software manufacturers, Zhiduoxing has the most application software on the system platform,
It is deeply loved by consumers.
Everyone uses a tablet computer, and most of them use various application software on it. Microsoft is used to developing software on PCs, and each software has very powerful functions, which leads to a very large memory usage.
After installing Microsoft's system and a few application software on many tablets, the memory is in a hurry. Unlike the Zhiduoxing platform, the application software is very small, although many functions are weak, it is definitely enough for ordinary users.
Moreover, games can also be played on the Zhiduoxing system platform. The games produced by Zhiduoxing are synonymous with high-quality goods.
Although Microsoft also has games, its status in the game industry cannot be compared with Zhiduoxing. Now Zhiduoxing is selling well, creating sales records one after another. Microsoft's Super Neptune can't sell at all, it's not as good as G3MINI.
In particular, some touch-screen games made by Zhiduoxing, which were originally not available in Microsoft, they worked hard to develop some, but their reputation was not good, and they did not become popular at all.
Zhiduoxing directly listed some sales statistics in a table and published it on the Internet, so that all consumers can intuitively compare their feelings, thus establishing Zhiduoxing's position as the king of the tablet computer market.
Just a fingerprint unlocking function is not available in other manufacturers. Coupled with the strengthening of functions such as photography, games and audio-visual entertainment, no tablet computer manufacturer can challenge Zhiduoxing.
Even the combined sales of tablet PC manufacturers using the Microsoft system cannot compare with that of Zhiduoxing.
Since the third quarter, Zhiduoxing has opened up the gap with other manufacturers faster. Lianxiang, Moscow Electronics and Wanyan, the three manufacturers that purchased patented technology from Zhiduoxing, also stood out and became the second-tier manufacturers. .
The combined sales of the four companies accounted for 74% of the market share. This makes people exclaim that the tablet computer industry may be the same as the mobile phone industry in previous years. The top five dominate and earn more money. , other manufacturers can only protect their capital at most.
In fact, Zhiduoxing has also made more profits through technology licensing, system licensing, software, and game licensing. In terms of product profit margins, no one can match Zhiduoxing.
Other companies can guarantee a 5% net profit margin, which is considered good, but after paying the most advertising fees, Zhiduoxing still has a net profit margin of more than 25%.
Not only hardware makes money, but software also makes money. There are also some advertising revenues, etc., so that other manufacturers can only hold a candle to them.
In the third quarter, the two tablet makers with the fastest decline were Nokia and Motorola. Their products really looked like a big mobile phone, not a computer at all.
Zhiduoxing has re-adjusted its target, aiming to reach a new high in the fourth quarter, guaranteeing a market share of more than 50%, and adding the market share of three allies, it must reach 80%.
In the future, in the tablet computer market, the market share of the Zhiduoxing system must exceed 90%!
As for how Microsoft, Apple and other companies divide the remaining system share, Zhang Yang doesn't care. He even hopes that there will be a battle between them and one company will withdraw from the market.
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