Super Tycoon

Chairman, news came from North America that Apple did not give up and announced the launch of the third-generation Apple mobile phone, which supports 3G communication technology.

As soon as Zhang Yang arrived at the company in the morning, Xiao Wang told him the news.

At the beginning, everyone in the company believed that Apple should give up the mobile phone business to stop losses, otherwise it would lose more. If you give up now, you can also sell the research and development results, and Zhiduoxing will also be interested.

But Zhang Yang said firmly that Apple will not give up. This is not based on the memory of the previous life, Apple's history has been deviated, and now it is far worse than the previous life.

With annual sales of less than US$10 billion, it is no longer considered a top company. And it was going downhill in the second half of last year. Although the product of mobile phones was added, sales fell.

In the first half of this year, the retail price of mobile phones has been reduced to less than two hundred dollars, but the sales are still not good, which makes the users who bought before are very dissatisfied.

It can be changed to Zhang Yang. If there is a new technology and the communication technology is updated, he will definitely want to try it. It is impossible to give up completely after failing once.

Apple didn't even understand the pricing before, thinking that the first mobile phone would make money, but the price was too high. Later, I thought that the first model would not make money and was used to open up sales, but the price was too low.

This time I have learned two lessons and should set a reasonable price.

And he knows that Apple has already established the Apple App Store. Now that this product has appeared, how can Apple be reconciled if it doesn't try it?

Zhiduoxing's software store has brought Zhiduoxing a lot of profits last year, and it is also an important factor for Zhiduoxing to maintain a profit margin of 20%.

The hardware can earn less, and the software can make up for it.

So now Xiao Wang tells Zhang Yang that Apple is still preparing to launch a 3G mobile phone, and Zhang Yang is not surprised.

Okay, I got it, I will definitely know how to solve this matter. Zhang Yang sat on the chair, took a sip of the tea on the table, well, the temperature was just right.

Chairman, are you not curious? Besides, our 3G mobile phone was launched in the fourth quarter, and they launched it in the third quarter, and this time it will be launched in multiple regions at the same time. I heard that there are five language versions. Not in a hurry?

Why are they in a hurry? Did they have a good reputation before? Thinking that the losers will succeed if they continue to persevere? Failure is the mother of success, but it is just a consolation. Besides, we are here, and there are many companies such as Nokia and Blackberry. Staring at it, how can it give Apple a chance to rise?

Simultaneously listed in multiple regions, it seems that Apple is in a hurry. They are going to put all their eggs in one basket, so it is easier. They produce so many, there must be a lack of publicity expenses.

During this period, we can just increase product promotion and warm up our X3. Smartphones, except for Nokia, Blackberry and HTC, are not a concern. I don't even care about Motorola. Stop talking about apples.

In the previous life, Apple became popular because they had enough funds for publicity, enough brand effect, and good sales channels.

Coupled with Nokia's strategic mistakes at the time, focusing more on competing with Samsung's feature phones and ignoring the smartphone market, Apple's annual sales of mobile phones exceeded 10 million units, reaching 17 million, officially rising.

This number is nothing in the mobile phone industry.

If you only count smartphones, then the share is not low, enough to match the BlackBerry at that time.

But those were all previous lives. In this life, Apple should not expect to have such brilliance again. Moreover, many of Apple's methods were used by Zhi Duoxing. How could Zhang Yang let a imitator rise?

Zhiduoxing's 3G mobile phone will indeed be launched later, but its performance is definitely better than Apple's. Besides, it's just that it's late in the market, not in the promotional time.

It is still in testing, and the publicity has already begun. Even when the X2 was launched, the development plan of the X3 had already been announced, so many fans were waiting for it.

People who are used to the Zhiduoxing system will feel somewhat uncomfortable when using other smartphone systems. It is undeniable that compared with other smart phone operating systems, the Zhiduoxing system still has some deficiencies.

But just like people who used to use Android in the previous life, they feel uncomfortable when using Apple, because some operation methods are different, and the convenience will be reduced.

Moreover, the smart multi-star mobile phone can better download various application software, which is unmatched by other mobile phones. Embedded systems still have many disadvantages. In their previous lives, Nokia and BlackBerry failed because they failed to see this clearly. Microsoft wanted to change it, but it also failed.

Sure enough, when the Apple mobile phone announced that the third-generation mobile phone was about to be launched, Nokia also announced that their 3G-enabled mobile phone would be launched soon, and the advertisements soared.

Later, Motorola also announced that the 3G mobile phone equipped with Microsoft system will be launched soon, which will give users a faster experience.

All of a sudden, major mobile phone manufacturers have announced that they will soon launch mobile phones that support 3G, especially smart phones. They can also see that 3G communication does not greatly improve traditional calls and text messages, but it obviously improves the speed of Internet access, which also strengthens the performance of smart phones.

It feels like going from modem to broadband on the PC, and networking is definitely going to happen.

The use of network functions must be to strengthen intelligence, and even some small brand manufacturers have announced that they will soon launch 3G mobile phones.

In these overwhelming publicity, the launch of Apple's mobile phone has become silent. They also spent a lot of money on publicity, but they were quickly suppressed.

Today's Apple is not as prestigious as it was in the previous life, and it doesn't have so many loyal fans. Except for some computer fans, Apple is not ranked in the music player and other products.

There are some software that are not bad, but because of the relationship with Microsoft, many of them cannot be used on Microsoft systems, which makes them very popular among a small group of people, but not well-known among most people.

It is precisely because of this that Apple's revenue is not high, its profit margin is not high, and it has little money.

Last year, we lost money making mobile phones, and in the first half of this year, we still lost money. This time they put all their eggs in one basket, preparing to avenge their shame and gain a firm foothold.

But when it was listed, it was still deserted. What made them even more depressed was that some of their distributors in overseas markets were suddenly unwilling to purchase because the backlog of products had not been sold yet.

Without sales channels, advertising can't keep up, and brand awareness is not high enough, Apple's situation is even worse.

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