Super Tycoon

In the second quarter, new smartphones and feature phones of major mobile phone manufacturers were launched one after another, and mobile phone sales seem to have entered a booming period.

Various advertising promotions, film and television drama placements, store promotions, etc., have significantly increased sales compared to the first quarter. At this time, a company that had just started to make mobile phones began to worry.

Steve, the mobile phone market became more prosperous in the second quarter, especially smartphones and camera phones. It seems that these two are the most concerned by consumers.

Our mobile phone is about to go on the market. Do you think we can succeed? Will anyone be willing to buy our mobile phone?

Jobs looked very calm: Of course there will be people who like our products. Can't you see how good our design is?

The sales volume of mobile phones in the second quarter was higher than that of the same period last year. That's because the mobile phone market has expanded as a whole. The media predicts that this year's mobile phone sales will exceed last year's by more than 100 million units. We need 1% for such a large market increase. Five is not much, is it?

If we sell 5 million units this year, we will get a gross profit of 500 million US dollars, and the company's funds will become more sufficient, laying a solid foundation for our next-generation product development.

Our mobile phone will be launched as scheduled, and it will not be launched in one place in North America, but will be launched in the global English-speaking market at the same time. Later, Russian, German, French versions will be launched, and Chinese and Japanese versions will also be launched.

With these major language versions, most markets can be covered. Jobs didn't understand why Nokia didn't develop its original market well. The European, American and Asian markets still have great potential, but Nokia is now vigorously developing the African market.

Where is Africa? The telecommunications signal is not very good. How many people know how to use mobile phones? Can they afford the phone bill?

And how to launch the language version over there? Although many languages ​​there are similar to other languages, they are actually not the same, and there are many language versions.

Many people have ignored the African market, but Nokia has seized it and really succeeded.

Although in the African market, the main products sold are cheap phones that can make money, and the Arabic numerals are still universal.

When Jobs cheered up his subordinates, he was actually cheering himself up. Apple is not as beautiful as it seems on the surface. They are desperate this time, hoping to have a blockbuster product that will increase the company's revenue and profits and support their high expenditure.

Without AT\u0026amp;T's investment, they wouldn't even have the money to develop the phone.

Computers, their main product, are not selling well in North America, let alone other markets. Except for the English department market, even they are losing money, but for the sake of the future, they dare not give up those markets, otherwise they will think again It is difficult to get in.

Their IPOD is very useful, but compared with Wan Yan and Zhi Duoxing, it is not as good. In particular, Wanyan and Zhiduoxing are still partners. Their music download store is universal, and they have also supported a short video sharing website called YOU SHARE.

Apple has also made a product called ITOUCH, which combines the functions of PDA and IPOD, hoping to be used as a home music player, but it is also unpopular.

I already have an MP4 and a home theater, why should I buy this from you? The price is still so expensive,

Not practical at all.

Because their hardware products are not selling well, many of their software are not selling well either. This year, the sales of IPOD dropped again. Who would have thought that Wan Yan and Zhi Duoxing would add a camera to the MP4? How did you add the function of a digital camera to it?

Wan Yan and Zhi Duoxing also teamed up with Amazon to launch e-books. Many people will go to Amazon’s official website to download some e-books. They don’t need to be as hard to store as physical books, worry about moisture or insects, and don’t take up more space in the home. It's still convenient.

It is precisely because of this that Apple has to develop new products and find a way out.

It's a pity that Apple is short of money now, and they can't even compete with other mobile phone manufacturers in advertising. Others spend tens of millions of dollars in advertising fees, tens of millions of dollars in endorsement fees, and invest hundreds of millions of dollars in global advertising a year.

Not to mention the hundreds of millions of dollars in cash for Apple, they struggled to even get out tens of millions of dollars in cash, and had to rely on loans to pay the deposit for the production of mobile phones.

No way, their brands are not as good as those manufacturers, and their funds are not as good as their counterparts, but in terms of technology, they don't think they are behind, and they even think their technology is the best.

But how do people who have never used their mobile phones know that their mobile phones have better technology? How can we make mobile phones sell well when they first go on the market?

Apple has thought of a simple solution, the cost is not high, and the effect should be good.

...

On June 18th, Apple mobile phones were launched in advance in North America, and there were long queues at the door of many Apple stores.

It seems that they are all fans of Apple, hoping to buy the mobile phone at the first time, but unfortunately they made a mistake. Many people in it look at the clothes and dresses, and they don't seem like people who are willing to spend five or six hundred dollars on a mobile phone.

A homeless man thought he was handing out free food and joined the queue, which caused a riot.

Apple itself found a media report, saying that there were many people queuing up at the door of the store to buy Apple mobile phones, hoping to attract more people's attention to take a look at their mobile phones.

But what makes Apple desperate is that these reports don't seem to have caused any splashes, not even the suppression of competitors. It seems that no one has noticed Apple's new mobile phones.

Obviously they invited a lot of media, including many authoritative media, at the new product launch conference at the beginning of the year. Why don't you pay attention to their mobile phone launch?

There are so many people queuing up, why are you curious about others? Didn't follow the queue to see?

The most fundamental reason is that in May, mobile phone giants such as Nokia launched new smartphones. Many consumers have already bought new mobile phones. Who will look at other ones?

Moreover, Apple has never made a mobile phone, and the music phone cooperated with Motorola also hit the street, and there was no publicity at all at that time.

It is the first time to make a mobile phone. How many people believe that Apple can make a better mobile phone? How good is the after-sales service?

After Jobs looked at the sales statistics on the first day, his face was gloomy. Excluding the mobile phones they hired people to buy in line, their real sales volume was less than 2,000 units!

That is to say, they can only sell more than 10,000 units a week, which is not as good as others in a day. On the first day of the launch of other people's new mobile phones, the sales volume starts at 100,000+, which is too big a gap.

Why can't their mobile phones sell?

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