Super Tycoon

The x2 was officially launched in March. By April 2nd, after the sales statistics of major mobile phone manufacturers in the first quarter, the sales of various mobile phone models also came out.

The best-selling mobile phone in March was not the cheap phones from Nokia, Samsung or Zhiduoxing, nor the mid-range phones that claimed to be super cost-effective, but Zhiduxing x2.

This has surprised many mobile phone manufacturers. Why does Zhiduoxing x2 sell so well?

This is due to several reasons. The first one is that in the first quarter, the major mobile phone manufacturers did not have any new models that were particularly available, and many of them were the models of the fourth quarter of last year as the main focus.

Foreign mobile phone manufacturers pay more attention to the sales period of Christmas and New Year's Day, and they will launch their main models a little before this, as the main models for next year. Some last year's styles will also be reduced in price and the inventory will be cleared.

And many consumers have already bought during this period, and sales will decline after New Year's Day. And Zhiduoxing launched their x2, and also did hunger marketing.

This marketing model was successful. Their pre-orders of 5 million units were sold out, and the follow-up spot of 5 million units was also sold out in mid-March.

The most important thing is that Zhiduoxing has a lot of advertising during this period. It also took advantage of the effect of the increased popularity of Zhiduoxing system. At the same time, it added the most application software to the x2, making consumers feel that this phone is very complete.

It may seem to many people that completeness does not mean that it is powerful, and I may not be able to use many functions. But Zhiduoxing's promotional slogan is that no matter what function you want to use on your mobile phone, Zhiduoxing x2 has it.

More application software will be launched in the future to ensure that the functions are more complete and irreplaceable.

Limited reservations, people queuing up to buy, announced that it was sold out, and made consumers wait for two days before announcing that the second batch of spot goods was ready, and the sales surged again in the fourth week of March.

Its sales volume reached 13 million units within one month of launch, and it was a high-end smart phone with a price of more than 600 US dollars, which surprised many people.

This sales data can catch up with the annual sales of some BlackBerry mobile phone models, which is unbelievable.

Winning the championship in March, although there is a sales bonus from pre-sales, it is undeniable that this has exceeded the expectations of many manufacturers. After all, the sales volume of x1 in the whole year of last year was only more than 7 million units, which is far inferior to that of Zhiduoxing. .

Didn’t Zhiduoxing announce the launch of its second gaming phone this year? Everyone thought that this was Zhiduoxing’s flagship product, but they didn’t expect the x2 to surprise everyone.

Even if many other mobile phone manufacturers announced that they would launch new mobile phones in the second quarter, they failed to stop the sales momentum of Zhiduoxing x2.

And after the news of winning the championship in March is announced, it will definitely drive the sales of x2 in April and even the second quarter, especially those who currently use x2 say it is very easy to use and the software runs very fast.

People who use smartphones are most worried about the slow running speed of the software. If you open a program and it takes a long time to respond, then this function will become very tasteless.

Zhiduoxing x2 strengthens the chip, whether it is cpu or memory, it is the top of this generation,

There is also a large internal space, which can store some files, videos, music and other materials, and you can also download some games to play, as long as you are not afraid of pressing the number keys.

And Zhiduoxing also announced that in the future Zhiduoxing system upgrades, you can also upgrade the current x2, and the functions will be more powerful. And this upgrade is free.

The word free has attracted too many people's attention. It's not that many people don't pay more for a software, but they always feel that the current one can still be used, and it's not worth spending money to upgrade.

But if there is a free one, it will be different. They will upgrade without hesitation, because it is more usable and safer.

At this time, some users who bought x1 before also found that their mobile phone system has also been notified that it can be upgraded for free. After the upgrade, there will be more functions, and some system loopholes will be repaired, and security will be strengthened.

In fact, there is another secret here, that is, the new-generation system will take up more memory and have higher requirements for the CPU.

You don’t think there is any problem with the upgrade now. After two or three upgrades, the phone will become very stuck. At that time, it can still be used smoothly. You can only reset the phone to the original version, or upgrade the phone’s hardware.

Most people don't know how to refresh their phone, and few people will take the initiative to upgrade the hardware of their mobile phone. Most of their choices are to replace a new mobile phone.

After getting used to the Zhiduoxing system, they always feel uncomfortable with Symbian or Microsoft, so they will continue to choose Zhiduxing system mobile phones.

It is the same smart multi-star system, and different mobile phone manufacturers also have differences, such as different interfaces, different shortcut keys, etc., so more people will choose the original brand.

Therefore, users who use Zhiduoxing x1 will have a higher probability of choosing Zhiduoxing smartphones when changing their mobile phones.

These are all secrets that cannot be disclosed to the outside world, but the major manufacturers are all clear about it.

Zhang Yang was also very happy when he saw the sales statistics of x2. Although the x2 still doesn't have the potential to be a mobile phone king, it is already very good. At least this can be regarded as a best-selling mobile phone, and its performance is much stronger than that of the x1. The x1 was launched as a foundation.

The hot sale of x2 has also driven the sales of x1. In the first quarter, the sales volume of x1 also reached 3 million units, and the overall sales volume exceeded 10 million units, which is not considered a failure. Moreover, there are still many agents and retailers urging the goods, maybe the sales of x1 may reach 20 million units.

At this time, major mobile phone manufacturers are adopting the mobile phone strategy. Even Blackberry and HTC, which specialize in smartphones, will launch more smartphones of different models for consumers to choose from.

The price range is also very large, ranging from three hundred dollars cheap to thousands of dollars expensive. Because they think that many business people will choose smart phones, and business people generally have a good income.

Therefore, expensive mobile phones will definitely be sold, and there will be higher profit margins. Those low-priced smart phones are provided for those who are just starting to use smart phones in pursuit of face, and most of them are still leftovers from liquidation.

At this time, Zhiduoxing also had a lot of mobile phone models. They learned from Nokia's strategy and made some small improvements to the hardware or appearance of some mobile phones. Even if it is a new model, it will give consumers a feeling that the technology of smart multi-star mobile phones has been improving.

But Zhiduoxing did not give up the tactics of the king of mobile phones. Every quarter there will be a flagship model, hoping to win the favor of consumers, so that they can once again have a model that can touch the sales ceiling of 100 million units in addition to ultra-thin and cheap phones. .

Xiao Wang, Mr. Duan didn't say when the new game phone will be launched on the market? Okay, let me know when you're sure. I'll go to Suzhou to have a look during this time. I heard there is good news.