Super Tycoon

Chairman, what are your orders? Watanabe Naoki bowed as soon as he entered.

I want to ask you something. Is there anything going on with Nintendo and Soni recently? Maybe their new game console will be released soon?

In fact, in many cases, there is no need for the other party to announce, and it can also be judged through some movements of the other party. Just like when Zhiduoxing launches new products now, many companies can guess the approximate time.

Information is becoming more and more accessible, and many companies have fewer and fewer trade secrets.

There is no movement in North America. There is no increase in publicity costs, and no new product recommendations. According to our estimates, it should be announced at this year's E3 game show. Edson gave the answer first.

Both Nintendo and Suni have branches in North America, and in many cases, North America is even more important than island countries, because the market here is bigger.

Not just the population factor, but also because the economy here is more developed.

For example, many movies in island countries do not sell very well in island countries, but they sell very well in North America. Of course, they will also register the company in North America because the laws are different.

Matsutajiri Satoshi didn't say a word, looked at Naoki Watanabe, motioning for him to answer. Anyway, Tomo Matsutajiri is getting old, and plans to officially retire within five years. Maybe in two years, he will only serve as a director of the Zhiduoxing Group, and will no longer have any management positions.

Naoki Watanabe is younger and more energetic, and their interests are aligned. Tomo Matsudajiri's son is already working at the company's headquarters, and he can't make a decision about what will happen in the future, but he certainly can't sell the company's stock, this is the chicken that lays the golden egg.

Among other things, the annual dividends are not a small amount. Even if his son is mediocre, with these stocks, he will be able to live comfortably in the future.

Now Satoshi Matsutajiri is very willing to support Naoki Watanabe, and also hopes that Naoki Watanabe can help his son in the future. When he retires, his son can return to work at the subsidiary company of the island country, and there is no need to avoid suspicion.

According to our investigation, Nintendo has also applied for patents related to motion-sensing games, which are slightly different from our technology. Moreover, Nintendo has recently contacted executives of several banks, and it is very likely that they need loans.

It goes without saying that the reason for their loans is to produce new products. They will not be listed in different regions like Sega Bandai, and they will probably be launched globally at the same time as us.

It is for this reason that they spend more money developing different language versions,

Including operating system and games.

On the new generation of handhelds, our Zhiduoxing is still in the leading position, and the other three combined cannot compare with us, but Nintendo also has 30% of the market share.

On the video game console, Nintendo must also want to regain its foothold and suppress Sunny and Sega Bandai. According to the information we have received, Nintendo internally estimated the sales of this Wii at 80 million units. They plan to Thirty million units will be sold this year!

So Nintendo will definitely go on the market before June, at least open pre-sales, and announce it at the E3 game show. I think it is very likely.

As for Souni, they had a hard time last year, especially their electronic product department, which suffered a huge loss. Moreover, more game manufacturers were taken away by us and Nintendo, and they did not have the strong development capabilities of Sega Bandai. , so their time to market should be later, I estimate it will be the second half of this year.

One reason is that Souni lacks funds, and they also need loans, or mobilize funds from their own financial companies, but this year's financial market is very good, and the financial companies may not be willing to allocate funds for Souni's computer entertainment, which may make Souni Like Sega Bandai, it will be listed in different markets.”

And this time Suuni also pursued hardware performance too much. If they want all the hardware to be the best and most powerful in this generation of game consoles, the cost will inevitably be high.

Suuni, like Sega Bandai, does not have the technology related to motion-sensing games. They are even joining forces with Sega Bandai to discredit this technology. They all pursue high-definition picture quality and high frame rate.

So we focus on the concept of somatosensory games, and we will still be able to guarantee the status of sales leader this year, and the sales of related games will definitely hit another peak. It's just that the prices of games have started to decline recently, and our profit margins may have declined.

Prices for games have fallen, that's inevitable. Because the profit of the game is very high, a successful game can bring hundreds of millions of dollars in revenue to the company, and the actual development may only require a dozen people, which also attracts a large number of talents into this industry.

When there are more and more talents and more and more companies in this industry, the pressure of competition will also increase. They will increase sales through price cuts, so as to ensure that the games developed by the company can make money and be accepted by more and more people. People play and be liked by more people.

Zhiduoxing Group also has a game development department, and there are many second-party game companies in which it holds shares or even holds shares. The decline in the profits of these companies will inevitably affect the profits of Zhiduoxing Group.

Zhang Yang has also been mentally prepared for this, but no matter how low the profit margin of the game is, it will not be less than 10%. The major game companies also know that they cannot frequently fall into price competition. If you win, you earn less.

Now the most profitable is not those stand-alone games, but large-scale online games. Zhiduoxing will launch a new shooting game this year. After three years of research and development, it is time to launch it to the market.

You don't have to worry about the profit of the game. The somatosensory games between us and Nintendo will be the main source of our video game revenue, and the rest will be supported by second-party and third-party game companies. As for computer games, we will launch them soon New, this Edson can talk about it in a while.

Watanabe Naoki, your task is to keep an eye on Nintendo and Sega Bandai. We briefly cooperated with Nintendo on handheld promotions, and this time they will definitely want to cooperate with us on video game consoles to promote motion-sensing games.

But whose game is more fun, consumers must be on our side. Consumers must know that we created this type of game first, and Nintendo followed suit.

If Nintendo is successful in both handheld and video game consoles, it will regain the second position in the industry, and it will definitely want to win the first place in the future.

I need you to have a comprehensive understanding of Nintendo's publicity strategy, and at the same time formulate a countermeasure, especially in the island country and the North American market, you must firmly suppress Nintendo.

Before that, let's start the public beta of the new game first, so that everyone can understand why we are the leader in the game industry!