Super Tycoon

Chairman, there is one more thing to report to you. Recently, there have been two mobile phone manufacturers from Nanyue, who have grown very fast. They also bought some technology licenses from us.

A company called Zhongxing started out as a walkie-talkie, and later made PHS, etc. Now there are mobile phones with both GSM and CDMA specifications, especially CDMA, which is developing rapidly.

The other company is called Jinli. Their mobile phone performance is not very good, but their appearance design is extremely good, and their development strategy is very interesting. They first develop in areas below the county seat, and then gradually spread to third- and fourth-tier cities. They are hardly in big cities. Sale.

Their advertising method is to imitate our original model. They choose to broadcast commercials similar to TV programs during the time when the audience of TV programs is small. The commercials are still very long, which is a bit like direct TV sales.

They mainly promote a few concepts, such as large screen, handwriting income, large buttons, and luxurious appearance. Some of the designs are really similar to those high-end mobile phones.

In terms of branding, they didn't make copycat brands like those small domestic brands. But in terms of design, they borrowed from those big brands, and they look really good.

Duan Yongping also thinks that the company's marketing is very good. This model is a leftover from Zhiduoxing's play, but it is very useful.

Intensive advertising bombardment is broadcast on TV stations in some county towns and third- and fourth-tier cities. The advertising fee is not high, but many viewers can watch it when they turn on the TV.

The next step should be to broadcast it on some provincial stations of the star channel, continue to expand its influence, and thus increase sales. This TV marketing model is really effective.

Zhongxing and Jinli, of course Zhang Yang knows about these two brands. They can also be regarded as the two backbone forces of Nanyue Communications Enterprises in the early days, and they have developed well in the past.

It's a pity that one was targeted by the United States and lost a lot of money, and the other one broke the company's capital chain and eventually went bankrupt because the major shareholder embezzled the company's funds for fun.

But they are regarded as mobile phone manufacturers such as Bird and Haier, which are not far behind, and can be called mobile phone brands by Chinese people. At one time, they also had a very high market share and won many awards.

It's just that in the era of booming smartphones, they were all squeezed out of the market.

Then focus on these two companies. I heard that there is an alliance of communication companies in Nanyue. Has Yangcheng Zhiduoxing joined it?

Joined, still the leader of the alliance. Because of this, it is inconvenient to target Zhongxing and Jinli,

I heard that some companies also want to make mobile phones, and it is not convenient for us to stop them.

If you become the leader of the alliance, you will not let other companies in the alliance make mobile phones. Who will obey you in the future?

Zhang Yang tapped his fingers on the table: It doesn't matter, I suggest that they should attack the market of Nokia, Motorola, Samsung and Soai. As for dealing with other small domestic manufacturers, Nokia will do it.

We just need to make an appropriate statement at the right time. The Chinese market will be the most competitive region in the global mobile phone market this year.

Zhang Yang didn't just say this, it was the fact. There will be the most mobile phone manufacturers and brands, the largest market sales, and the densest language version group, which is a must for all mobile phone manufacturers.

Last year, the production and sales of mobile phones in the Chinese market reached another peak, with sales of about 90 million units and an output of nearly 200 million units. This year, these records will be broken again.

It is said that many companies in Huaxia are good at the strategy of trade, industry and technology. They should do trade first and develop the market. When there is no technology and brand advantages, how to make the market work?

Then we can only make a fuss about the cost, because many small businesses have very little expenditure. They don't spend on advertising, they don't have huge technology research and development expenditures, and they don't have so many labor costs, so they can naturally have lower retail prices.

In addition, China's two major communication operators continue to make efforts, not only for contract phones, but also for many low-cost service packages.

In the past, many people said that they could not afford to use their own mobile phones because the tariffs were too expensive. But now there are cheap ones, only ten or twenty yuan a month, which many college students can afford.

Moreover, the two major communication operators have also added various business outlets and stores, especially at the gates of many schools, even on campus.

In addition to cheap tariffs, there are also family numbers that are free to call, campus class group numbers, company colleague group numbers, etc., which only cost five yuan a month, and calls and calls to these numbers are free.

Chairman, we analyzed earlier that the price of mobile phones will continue to decline this year, so will our high-end mobile phones such as gaming phones be more impacted?

This is what Duan Yongping is most worried about. Gaming mobile phones are another mobile phone with the potential to be king in his mind.

Are you worried about this? What about your own investigation and analysis? Zhang Yang asked rhetorically.

After our analysis, since last year, the most competitive market in the market has been divided into three grades. The first is cheap phones below 1,000 yuan, and the second is mid-range phones between 1,000 and 3,000 yuan. , and the third one is a high-end machine worth more than 3,000 yuan.

With the outbreak of domestic mobile phone manufacturers, the first two gears should be the most affected. I think high-end mobile phones will remain stable. Rich people still like to buy more expensive and better mobile phones.

It’s like buying a car. In fact, you can’t drive fast in urban areas. The price difference between one or two million yuan and one or two million yuan is not too big, but rich people still choose high-end cars because they are more comfortable. Security, but also a status symbol, to tell you that I am rich, I am very good.

The same is true for watches, ranging from a dozen to several million. Is there no one buying those expensive watches? There are also people who buy it, even if it is just a little better than ordinary, a little bit more accurate, and many rich people are willing to pay for it.

It's over. Everyone will still buy high-end mobile phones, and the market will not shrink. It's not like we don't have hot-selling models in other grades. If we feel that the popularity of any one has dropped, we will learn from Nokia's way and adjust some of the popular models. Re-launch where consumers complained.

Our two cheap phones, L1 and L2, are still selling well. The price of the music phone series has dropped. After adding the camera function, the sales are getting better and better? Ultra-thin phones are selling well all over the world, and gaming phones are now getting good reviews. It's also extremely high, what do you have to worry about?

Don't forget, this year I allow mobile phones to remain third in the Chinese market, no more than the top two, but in the global market, we also want to be at least fourth, and advance one place again!