Super Tycoon

At this time, the echelons in the mobile phone industry are obvious. Nokia and Motorola are the first echelon, Soai, Samsung, Ximenzi, and Blackberry are the second echelon, and Zhiduoxing, Sharp, Dopod, LG, Songxia, etc. are the third echelon. , followed by the fourth echelon, such as Bird, Lianxiang, and the fifth echelon, such as some domestic small brand mobile phones and so on.

The number of brands in the echelon is in the shape of a positive pyramid, but the profit and influence are in the shape of an inverted pyramid.

When an industry prospers, participating companies and brands will fight brutally after skyrocketing, and the losers are likely to lose everything.

All brand manufacturers are working hard to move forward, hoping to squeeze into the upper echelon, earn more money, and have greater influence. At this time, some companies have begun to fall behind.

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Sharp and Ximenzi's sales have dropped so much? Do you know the reason? Zhang Yang only remembered that Ximenzi fell behind in the past two years in his previous life. He still doesn't know exactly why he wanted it.

We have studied it, and their research and development capabilities are very strong, and their technology is temporarily superior to ours. However, their product design is really hard to describe.

Here is a comparison chart. It is some of the best-selling series of Ximenzi before. This is their follow-up series. The appearance is getting worse and worse, and the feel is getting worse.

Besides, this color scheme always likes to be innovative. It must be different from other brands, but these new color schemes of theirs are not liked at all, and several consecutive models have hit the street.

Also they seem to like to change the whole design of a phone when sales are going downhill, and the changes are very large, unlike companies such as Nokia, which wait for these products to be completely unsold, and each change is relatively small. .”

The funniest thing is that in our China market, they made a mishandling of goods. They sent the wrong shipments to the major dealers, not only the color, but also the style, which resulted in the best-selling models not getting the goods. What I got was some unsalable stuff, and dealers and retailers were full of resentment.

I don't know whether this was intentional or not. Anyway, Ximenzi will have to pay for the mistakes. Our Huaxia market is currently the largest mobile phone market in the world. If we lose this market, Ximenzi will suffer a lot. Their product backlog has become more serious, which has also affected the return of funds and the inability to make new research and development.

What's interesting is that they don't seem to like clamshell phones very much, and only make bar phones. In terms of functions, they actually do a good job, but the publicity is very low. In our Chinese market, when people hear Ximenzi, they react more to it. refrigerator.

Their production costs are also the highest among these mobile phone manufacturers.

They also established a factory in the Huaxia market, and considering logistics factors, they built the factory in Shanghai.

However, the economy of Shanghai has developed rapidly in the past few years, and the labor cost has risen the fastest in the country, so their cost performance has gradually declined, and now it is no longer a cost performance.

I heard that Ximenzi is going to sell the mobile phone business and completely withdraw from this industry. The manufacturer that is going to accept is an ODM manufacturer called BenQ. I heard that the contract has been signed and the handover is already underway.

Zhang Yang nodded, no wonder Ximenzi's mobile phone sales have fallen off a cliff. The cost is high, the design is poor, the price/performance ratio is low, the brand has not been well established, and he has no money. He even plans to sell the business as a whole. To hell with sales.

But I don’t remember any BenQ mobile phones in my previous life. Isn’t this company a professional ODM manufacturer?

But this company has a strong production capacity, and now its annual sales have exceeded 15 billion US dollars, and it is still expanding.

What about Sharp, why did it decline?

Sharp pays more attention to the LCD TV market. Their LCD TVs once accounted for more than 50% of the global market, and now they account for more than 40%.

And their technology has always been in a leading position. It can be said that they are one of the leaders in the global LCD industry, so their cost can be about 20% lower than that of their peers, which ensures their high profits.

But this is not reflected in the mobile phone. The cost of the screen occupying the mobile phone is not high, and Sharp's mobile phone is not very powerful, but they focus on improving the pixels of the mobile phone camera.

The first mobile phone with a camera was made by Sharp, and the first mobile phone with a megapixel camera was also made by Sharp. The deepest impression of Sharp mobile phones was that of a camera phone.

However, in the past few years, their shortcomings in camera technology have led to their slow improvement in pixels, and they have been surpassed by Samsung and other companies. Their market is mainly taken away by Samsung and Soai.

And in the past two years, Samsung, Soni, Songxia and other manufacturers are also competing with Sharp in the LCD TV market. Of course, Sharp is focusing more on its most profitable department, and ignoring the mobile phone business.

Furthermore, Sharp's cost has also increased in the past two years, and the prices of their products have also been rising steadily. A 45-inch TV costs more than 100,000 RMB. It has broken away from the concept of cost-effectiveness and wants to completely occupy the high-end market.

It's a pity that they didn't succeed. Their products are not popular. They have lost a huge share in the domestic market. Our LCD monitors and LCD TVs are also developing rapidly, and the cost is lower than Sharp's.

Although Sharp's technology is good, and the production cost is about the same for the time being, but when Sharp enters the Chinese market, there will be an additional tax, and the cost of logistics and transportation is not low, so the price will naturally be high.

Everyone is paying more and more attention to domestic brands. Thanks to the top 100 Chinese brand alliance led by Zhang Yang, domestic TV manufacturers have also begun to withstand the pressure of imported manufacturers.

The fastest growing ones are us and Samsung. The growth of domestic waveguide has stagnated, but that of Lianxiang and Haier has improved a lot. What do you think of them?

Haier is a bigwig in electrical appliances, and is a bigwig in the world, but mobile phones give people the impression of electronic products, and few people define them as household appliances.

However, Haier still did it, and relying on its brand and channel advantages, it sold well, squeezed out the positions of several manufacturers, and is expected to become the top ten in the Chinese market.

The two of them, including Bird, are nothing to worry about. There is a big gap between them and us in terms of design. But I heard a news that even thinking about contacting Bird recently, it seems that they have the intention of buying Bird mobile phones.

Even want to buy Bird?

Zhang Yang looked confused, didn't he do this in his previous life? !