Super Tycoon

Chairman, there is one more thing I want to report to you. Recently, some domestic mobile phone brands have emerged in China. Although they only develop in local areas, they can sell well, and they are also supported by local governments.

None of them have relevant technologies, they bought them from other companies, and some of them have infringed our patents. Should we prohibit the other party from using the patents and make related claims, or simply turn them into licenses and make some money?

Zhang Yang looked at Duan Yongping: What do you think?

My idea is to turn it into an authorization. If there is a claim, let's not say how much the other party can compensate, and it will give people a feeling that we are bullying others.

Patent authorization is different. This shows our attitude. Others can do it. We have never thought about monopoly or anything, but it cannot be illegal. Especially some companies have purchased some patented technologies from some established mobile phone manufacturers. We If they don’t sell it, they can get it from other houses.”

Duan Yongping sometimes feels helpless, as if everyone sympathizes with the weak emotionally, and even feels that being weak is justified.

But the market economy is actually like this. If you can't adapt to the rules of the market, you will be eliminated. Who sets the rules of the market? Of course, those leading companies, because they are stronger, have better technology, larger funds, more famous brands, better sales channels and so on.

When most people buy something, if they don't consider the price factor, they will choose the brand they have heard of. If you have heard several brands, you will choose the one with the biggest brand in your mind.

Even sometimes, even if the price of the big brand is higher, they are still willing to pay more, thinking that the big brand is better and more reassuring.

If Zhiduoxing wants to defeat those small brands, there are too many ways. The production cost alone is beyond the reach of those small companies. Even if Zhiduoxing's mobile phones are manufactured by other companies, the cost is still very low because of the large quantity.

Many of those small brands can't even afford advertising, and they rely entirely on their stores to promote them. Even some famous brands are specifically made to resemble big brands, just to make many people misunderstand that they are big brands and buy their products.

However, if Zhiduoxing seizes the other party's private use of patents to claim compensation, it will give people a feeling of bullying. Even if Zhiduoxing is justified, people will not support it. Even some local governments will use this to publicize and affect Zhiduoxing's reputation.

So the best way is to let the other party pay to use it. If the other party refuses to pay, then don't blame Zhi Duoxing for turning his face. If any small brand dares to be a rogue, Zhiduoxing does not mind making an example to others.

Now is the critical period when Zhiduoxing competes with major international mobile phone brands such as Nokia in the Chinese market.

Otherwise, even if there is some impact on the brand, Zhiduoxing should choose to sue and reduce competitors. Zhiduoxing did not pay attention to the patent licensing fee.

Okay, you decide on this matter. But remember, our design cannot be leaked or authorized. And our new system cannot be authorized for the time being.

In China this year, we will increase our market share again, and in the international market, we will expand into some countries and regions again.

Everyone can't cling to best-selling models such as ultra-thin phones and cheap phones. This enthusiasm will soon pass. We need to develop more products that consumers like.

Just like the smart phone we are designing now, consumers may not like it at all after seeing it, because he has never used it. Just like our G3 game console, you will know whether you really like it after experiencing it. Many people on the Internet don't know what they like, let's tell them!

Everyone should also be vigilant. If the number of domestic mobile phone brands increases, after reaching a peak, they will continue to decrease due to mutual competition.

At this time, we must seize the market and not let Nokia and others take advantage of it. In fact, this just shows one thing, the mobile phone market is about to boom.

When more practitioners and enterprises pour into an industry, it proves how popular the industry is. But soon these companies will fall into more competition, thus eliminating a group.

Those who can survive the competition can develop and grow stronger.

Since Zhiduoxing has made mobile phones, it must do its best. This is not only Duan Yongping's goal, but also Zhang Yang's goal.

...

Xu Lihua looked at Bird's mobile phone sales statistics for this month, and frowned. Sales have increased, but market share has declined again.

There are two main reasons. One is the rise of Zhiduoxing, which has attracted the attention of established giants such as Nokia and Motorola, and set off advertising campaigns and promotional campaigns.

Another reason is that some mobile phone licenses have been issued again, and more domestic mobile phone manufacturers have poured into the market.

It's just like making radios back then. Basically, it's not too difficult to figure out the principle, especially if you can disassemble the finished products of other companies.

Many techniques are reversed and deduced, which will be much simpler. Just like when we started making BP machines, there were hundreds of companies in China, many of which couldn’t sell their products, but they only needed to make money.

Some are state-owned enterprises, some are private enterprises, and some are foreign joint ventures. They all see the huge market and want to get a share.

Before there was no license, many companies wanted to do it but couldn't do it. Now that the opportunity comes, how could they give up? Even some companies that are on the verge of bankruptcy still dream of bringing them back to life with mobile phones.

After the company cooperates with foreign companies to develop technology, under the leadership of foreign companies, it does not do less technology licensing, which is unwise in Xu Lihua's view.

When technology is licensed, competitors are added. The company's most profitable business is selling mobile phones, and the profit from patent licensing fees is too small to be worth it.

But other big companies were doing authorization, and Xu Lihua couldn't resist the other party's persuasion and agreed to this move. Fortunately, the sales volume of Bird has dropped to the fourth place in China, but the sales volume has actually increased, and the profit has also increased. The situation is not bad.

Xu Lihua began to look at some other domestic mobile phone manufacturers to see which ones could cooperate or even merge. If Bird wants to increase its market share, it can only use this method. They have no money to continue to do publicity, and most of the profits are handed over.

Moreover, the merger of other brands has actually expanded production capacity and expanded sales channels.

In fact, he has another option, which is to be merged by other companies. More than one company has offered an olive branch, but there is no one that Xu Lihua most wants to see.

However, he still wants to persist and see, if not, then agree to that one.