Super Tycoon

Chapter 711 What is Zhi Duoxing doing?

Sega Bandai's Neptune has been on the market for more than a month, and it has been pre-sold for nearly a month. I thought it had taken the lead, but it was caught up by Zhiduoxing after only one week of listing.

The main reason is that the pre-sale results of Zhi Duoxing far exceeded Sega Bandai's imagination, and Zhi Duoxing once again set a sales record, as if for Zhi Duoxing, breaking the record is just like playing.

In order to ensure that this year's sales exceed 20 million units, Sega Bandai has increased its advertising efforts. As long as the console sells well, the sales of subsequent games will definitely increase, and their advertising fees are not at a loss.

Moreover, the advantage has been established in the early stage. When Nintendo and Sunny's products are launched next year, they don't have to worry. They will be launched a year in advance, and they will not be caught up again, right?

Although they don't have somatosensory games, their hardware is super expressive, and many 3D games score very high, especially some American games, which are widely acclaimed.

Coupled with their backward compatibility with the Uranus series of games, it can be regarded as making up for one of their shortcomings.

It’s just that Sega Bandai soon discovered that the expected advertising war between Zhong Zhi Duo Xing and them didn’t seem to happen, and they deliberately increased the advertising costs for this reason. Why didn’t Zhong Zhi Duo Xing fight?

According to market research, Zhiduoxing has also recently increased advertising costs, and the products that can be increased are mobile phones, not game products. In the Chinese market, computer learning machines have increased the most.

Zhi Duoxing shouldn't be short of money. I haven't heard of Zhi Duoxing's investment. In the first half of the year, the revenue of Zhiduoxing still led all game console manufacturers, and its profit was higher than their sum.

Sega Bandai can use some sales return funds to advertise, why can't Zhiduoxing? In every advertising campaign before, Zhiduoxing took up the challenge, and the response was very fast and the strength was very strong.

Could it be that now Zhiduoxing is a little complacent, thinking that it can sell well without increasing advertising?

That would be great if that's the case, Ji Do-sung will pay the price for complacency. It just so happens that Neptune can increase sales during this period, ensuring that it will not be thrown off by Zhiduoxing, and it may even complete the overtake.

Sega Bandai is now attacking Zhi Duoxing's original promotional video, which blurs the way many people control the game. In fact, those people are holding game controllers in their hands.

What somatosensory game, isn't it controlled by a handle? The propaganda of Zhi Duoxing is all false and a gimmick.

The sudden silence of Zhi Duoxing made Nintendo a little confused. They bought back a prototype of Zhi Duoxing, which has many similarities with their technology.

And the other party has also applied for a patent.

This kind of technology is absolutely no problem with somatosensory control, and it has improved a lot compared to the traditional handle control method. Of course, it can be improved in the future.

But if Nintendo was under such an attack, it would definitely not tolerate it. Why did Zhi Duoxing choose to remain silent? Where is the problem?

Nintendo hopes that Zhiduoxing will make a publicity counterattack to prove the authenticity and fun of somatosensory games, so that when Nintendo's WII goes on sale, it can seize this selling point for publicity, attract consumers, and defeat Suoney's PS3.

After failing two generations of video game consoles in a row, Nintendo can't afford to lose. The former glory has become history, and their goal this time is to regain the leader's throne.

Now it seems that it is not so easy. The products of Zhiduoxing are very good, and consumers like it. But if there are any defects in Zhiduoxing's products, that would be even better.

In this way, the sales of Zhiduoxing's products will definitely be greatly affected, which will give Nintendo a chance. Nintendo believes that there must be something wrong with Zhiduoxing, otherwise why not launch a publicity counterattack?

But they didn't find out where there was a problem, so they couldn't be really complacent, could they?

...

Mrs. Oliver lives in Los Angeles. There are three children at home, all of whom are in adolescence. They are very naughty every day, which makes her very helpless.

Many schools in the United States have very long summer vacations, usually six to seven months, and relatively short winter vacations. The three children are at home every day, which also makes Mrs. Oliver a headache.

The three children are still clamoring to play game consoles every day. The family once bought an N64, but it is already outdated now, and the children don't like to play.

But she had seen a new game console, and it cost three to four hundred dollars, plus games and so on, and it cost a lot of money. With this money, the family can eat several big meals.

The three children went to play baseball today, and she was free to go to a friend's house in the same community. The other party and her are classmates who graduated from the same school and live in the same community. They are both full-time mothers, so they are naturally good friends.

Wow, are you exercising? Why do you feel that you are panting and happy? Mrs. Oliver was a little strange. Her friend didn't seem to like sports very much.

I'm playing a game console, the new Zhiduoxing G3. I won a lottery at the Walmart store in the community. If you like it too, use one of my invitation codes when you go to Walmart to buy it, and you can get a game for free.

Come on, have a good experience, this game console is really great.

Mrs. Oliver is at a loss. Her friend also opposes buying game consoles for children. She believes that children should learn and participate in some sports activities, and they never play game consoles. What happened this time?

How did she know that if enough people use a friend's invitation code to get a game, the friend can also get a game. The more people you invite, the more games your friends will receive as a gift.

Mrs. Oliver originally thought that she had no interest in game consoles, but when her friend reminded her that she should go home and prepare dinner for her children, she realized that she had played for almost three hours.

This is unbelievable, the game console is so fun, and there are no bad things in her imagination, but healthy.

Back home, Mrs. Oliver felt that she should buy a game console. A game console can be played by four people. There are three children in the family. Her husband has to go to work during the day, so can she play together?

Well, it just so happens that the eldest son's birthday is approaching, so let's treat it as a birthday present. When the other two children had their birthdays, they could buy two more new games, and the children were also happy.

Like Mrs. Oliver, there are many housewives, not only in the United States, but also in China, South Korea, island countries, Europe and many other countries and regions.

Those women put aside their prejudices and started to look at the game console, only then did they discover the charm of this thing. And those of them who were originally opposed to buying game consoles for their children are now in love with this product.

Of course, it's not that they want to play in name, but a gift for children!

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