Super Tycoon

There is a two-month pre-sale period for Zhiduoxing G3 before it goes on sale officially. On the one hand, it is to influence Neptune, and on the other hand, it is also an attempt to see how consumers respond to pre-sales in advance.

Now it seems that the effect is not bad.

And now, G3 is about to be officially launched, and the relevant publicity will increase again.

The family sits on the sofa, but there is only one TV in front of them. The old man wants to watch a feature film, the man wants to watch a sports game, the wife wants to watch a romance movie, and the child likes cartoons, so what to watch?

Whoever the family watches, several people will be unhappy.

At this time, the child suddenly suggested, shall we play G3?

So the family happily played the game, danced in front of the sofa, controlled the characters in the game, cheered loudly when they won, and had great joy.

Voice-over, Zhiduoxing G3, somatosensory games, family happy time, industry leader, Zhiduxing Group dedicated.

In the global market, Zhiduoxing is placing a large number of advertisements, and the advertisements emphasize three concepts, body sensation, family and Zhiduxing.

And those who are interested will also find that in the commercial, there are two mobile phones on the coffee table, which are also products of Zhiduoxing.

In the advertisement of Zhiduoxing's ultra-thin mobile phone, one person's pockets are bulging, and the other's clothes look very fit. When he takes out his mobile phone from his pocket, everyone looks at him and the mobile phone in his hand.

And the content of this person's call is: Hello, I ordered a Zhiduoxing G3, yes, the game console that can play somatosensory games.

A child passed by with envy in his eyes, and that child was wearing earphones and holding a Zhiduoxing MP4 in his hand.

In their background, there is also a girl passing by with a box of Zhi Duoxing dance mat.

In the Chinese market, the advertising slogan of Zhiduoxing G3 is different, it has become a happy family, I want Zhiduoxing. Zhiduoxing leads the direction of the industry.

Liu Chuanzhi and many other domestic brand bosses are paying attention to the advertising of Zhiduoxing. They also want to see how Zhiduoxing promotes the brand and whether they can imitate it.

Soon they discovered that each of Zhiduoxing's advertisements actually contained more than one product, just like the little easter eggs in movies. On some video sites, there are still people looking for such little easter eggs for fun.

Moreover, Zhi Duoxing's commercials are often accompanied by cheerful music. After hearing this music, everyone seems to feel much better.

Slowly, they discovered another fact, that is, when they heard this music, they could think of Zhi Duoxing, and they didn't know why.

Wait, this ad doesn't seem to be a product recommendation, is it a public service advertisement?

The development time of public service advertisements is relatively short, and they are generally done by government agencies or advertising companies. The government ax is to guide some things, and the advertising company is to advertise for itself.

But why did Zhi Duoxing shoot public service advertisements? Also, this commercial is too long, no wonder it can only be broadcast on the Internet, who would broadcast such a commercial for several minutes on a TV station?

This commercial is about the same length as a MV. How much is the production cost? Why not promote the product?

Hey, how did I know that this is a public service advertisement of Zhi Duoxing? Why do I know that Zhiduoxing has sponsored so many public welfare undertakings? Why do you think Zhiduoxing is a conscientious enterprise?

It turns out that advertising is not only to promote products, but also to help shape the brand image and corporate image. Everyone will always have a better impression of those companies that are enthusiastic about public welfare.

Not only commercials on TV, but also some media will voluntarily help Zhiduoxing to advertise, such as some paper media, because of Zhiduoxing’s public welfare undertakings over the years.

When you report some public welfare undertakings, you will always mention the ones with the most donations and the greatest influence, and in the Chinese market, you will definitely mention Zhiduoxing.

Not to mention the Zhidoxing teaching buildings, libraries, and laboratory buildings that can be seen everywhere, and there are Zhiduoxing Primary School and Zhiduoxing Middle School in many places.

Some people even said that they have been teaching in the classrooms donated by Zhiduoxing from elementary school to university. Unknowingly, Zhiduoxing has donated to the cause of education for more than ten years.

Wang Dongsheng was also looking at Zhi Duoxing's multi-dimensional three-dimensional brand promotion plan, but found that they had no way to imitate it.

Zhi Duoxing spent too much money. The large amount of money invested in Wan Yan at the beginning was actually donated to the Zhi Duoxing Education Fund. Who the hell can do that.

That part of the shares is now worth more than one billion U.S. dollars!

And how much does it cost to donate so many schools and so on? Where do they have so much money? Sadly, many companies found that although they are top in the industry in China, their annual profits are not as much as that donated by Zhiduoxing!

And they also asked other employees of their company what impression they had of Zhiduoxing. To their surprise, what impressed them the most was not the game, but charity education!

Is this the result of branding?

In the past, many domestic enterprises did not pay attention to corporate image and brand building. They also began to study some big foreign brands, and found that they would have a deep-rooted impression, and this impression was created by that brand all the time.

For example, when it comes to BMW, many people think it is a luxury car; when it comes to Boeing, many people think it is a large airplane; when it comes to Nike, many people think it is top-level sports equipment; when it comes to Microsoft, many people think it is the most powerful software company, etc. wait.

It is to constantly promote a concept. Even if they are no longer the leader in the future, there will still be many people who will first react to this brand when they buy something.

Even many brands have more than one category of products, and there are other categories, but when everyone sees this brand, they think it is a big brand, trustworthy, and they are willing to try it.

The major brands in China are also thinking, if our company wants to publicize, how should we publicize it? Is it to shape the concept of high quality and low price, or to shape the concept of advanced technology?

How to make Chinese people like our brand more than those big foreign brands? How do we compete with each other when we enter the international market?

When promoting domestically and abroad, should there be different emphases?

It is difficult to think about these clearly, but the easiest thing to imitate is that Zhi Duoxing always emphasizes the concept of Zhi Duoxing's products when advertising.

It subtly affects everyone, making people feel that as long as it is produced by Zhiduoxing, it is a good product and worthy of consumers' trust.

It was also at this time that the G3 of Zhiduoxing came to the market, and the major game console manufacturers and game manufacturers were all staring at Zhiduoxing to see if they could create glory again.